Empower Your Fintech Solutions with In-Depth User Research

Improve product impact and elevate your brand's reach and resonance with our user research studies.

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Get seamless customer journeys and reduced drop-offs

Content Testing

Identify the performance of elements and segments within a webpage through metrics like Areas of Interest (AoI), heat maps, and transparency plots.

Prototype Testing

Evaluate early versions of a product to identify usability issues and gather user feedback, allowing for iterative improvements before final development.

Live Website/App Testing

Assess the performance and usability of a live website or mobile app to identify real-time issues such as navigation problems or loading times.

Content Testing

Identify the performance of elements and segments within a webpage through metrics like Areas of Interest (AoI), heat maps, and transparency plots.

Prototype Testing

Evaluate early versions of a product to identify usability issues and gather user feedback, allowing for iterative improvements before final development.

Live Website/App Testing

Assess the performance and usability of a live website or mobile app to identify real-time issues such as navigation problems or loading times.

Content Testing

Identify the performance of elements and segments within a webpage through metrics like Areas of Interest (AoI), heat maps, and transparency plots.

Prototype Testing

Evaluate early versions of a product to identify usability issues and gather user feedback, allowing for iterative improvements before final development.

Live Website/App Testing

Assess the performance and usability of a live website or mobile app to identify real-time issues such as navigation problems or loading times.

Content Testing

Identify the performance of elements and segments within a webpage through metrics like Areas of Interest (AoI), heat maps, and transparency plots.

Prototype Testing

Evaluate early versions of a product to identify usability issues and gather user feedback, allowing for iterative improvements before final development.

Live Website/App Testing

Assess the performance and usability of a live website or mobile app to identify real-time issues such as navigation problems or loading times.

Powering Market Research with AI

Optimize your research studies with a suite of consumer & user research tools powered by AI.

150+

Enterprise Grade Customers

80Mil+

Respondent Pool UX

Mixed Research

for CX & UX

The Entropik Advantage

Conduct market research with Entropik’s AI-powered products.

Research Savings

Amplified results of past research by 6X times, leading to over 30% savings on research outflow spends.

Agility with Richer Insights

Leverage automated insights reports and bring in standardization across measurement parameters, leading to research agility.

Scalable

Conduct 45% more studies compared to traditional methods.

Entropik’s Insights AI

World’s First Multimodal Insights AI-powered tech to understand human insights, consumer preferences, and user feedback at scale.

Transforming voices and expressions into a symphony of insights

Facial Coding: Capture facial movements, tracking minute changes in features like eyebrows, jawline, mouth, and cheeks.
Voice Tonality: Detects emotional cues in the voice and speaker's confidence level throughout the conversation.

Transforming eye movements and mouse clicks into a symphony of insights.

Eye Tracking: Capture eye movements and track areas of interest/ disinterest through heatmaps to understand consumer and user behavior.
Mouse Tracking: Detects mouse movements and clicks in the user’s desktop throughout the unmoderated task-based tests.

Transforming conversations into meaningful textual insights

AI Summaries, Tags, & Highlights: Capture AI-generated summaries, tags, and highlights in a textual format to gather insights faster.
Research Assistant: Gather insights from all your studies, past and present, by asking the co-pilot a question.

Emotion AI

Transforming voices and expressions into a symphony of insights

Facial Coding: Capture facial movements, tracking minute changes in features like eyebrows, jawline, mouth, and cheeks.
Voice Tonality: Detects emotional cues in the voice and speaker's confidence level throughout the conversation.

Behavior AI

Transforming eye movements and mouse clicks into a symphony of insights.

Eye Tracking: Capture eye movements and track areas of interest/ disinterest through heatmaps to understand consumer and user behavior.
Mouse Tracking: Detects mouse movements and clicks in the user’s desktop throughout the unmoderated task-based tests.

Generative AI

Transforming conversations into meaningful textual insights

AI Summaries, Tags, & Highlights: Capture AI-generated summaries, tags, and highlights in a textual format to gather insights faster.
Research Assistant: Gather insights from all your studies, past and present, by asking the co-pilot a question.