Decode Shopper Insights: Make your Shopper Journeys More Impactful

Understand how consumers truly interact with your products and measure the performance of their placement on online stores & shelves. 

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What Sets Decode Co-Pilot Apart?

What Sets Qatalyst Panel Management Apart?

What Sets Decode Focus Apart?

What Sets Decode Diary Studies Apart?

What Sets Qatalyst Live App Testing Apart?

What Sets Qatalyst Live Website Testing Apart?

What Sets Qatalyst Moderated Studies Apart?

What Sets Decode P2P Apart?

What Sets Decode Repository Apart?

What Sets Decode Shopper Insights Apart?

What Sets Decode In-Context Apart?

What Sets Decode Media Apart?

What Sets Qatalyst Unmoderated Testing Apart?

What Sets Decode Qualitative Apart?

What Sets Decode Quantitative Apart?

Insights AI

Advanced Emotion AI and Behavior AI technologies for authentic consumer insights from your shopper studies.

Pack and Shelf Performance

Test different elements of your product packaging and determine its noticeability when placed with competitor packs to improve sales performances.

Increased Efficacy

Measure the noticeability of package elements and optimize the design and placement of PoSM in a store to increase the efficacy of your products.

Metrics

Key metrics to analyze consumer pain points while shopping and highlight key improvement areas.

Decode Score

Benchmarking across categories to understand media performances against competitors.

Automated Insights Report

Insights and Recommendations created by the Professional Services to further support data-based decision-making.

Insights AI

Advanced Emotion AI and Behavior AI technologies for authentic consumer insights from your shopper studies.

Pack and Shelf Performance

Test different elements of your product packaging and determine its noticeability when placed with competitor packs to improve sales performances.

Increased Efficacy

Measure the noticeability of package elements and optimize the design and placement of PoSM in a store to increase the efficacy of your products.

Metrics

Key metrics to analyze consumer pain points while shopping and highlight key improvement areas.

Decode Score

Benchmarking across categories to understand media performances against competitors.

Automated Insights Report

Insights and Recommendations created by the Professional Services to further support data-based decision-making.

Insights AI

Advanced Emotion AI and Behavior AI technologies for authentic consumer insights from your shopper studies.

Pack and Shelf Performance

Test different elements of your product packaging and determine its noticeability when placed with competitor packs to improve sales performances.

Increased Efficacy

Measure the noticeability of package elements and optimize the design and placement of PoSM in a store to increase the efficacy of your products.

Metrics

Key metrics to analyze consumer pain points while shopping and highlight key improvement areas.

Decode Score

Benchmarking across categories to understand media performances against competitors.

Automated Insights Report

Multilingual Support

Insights and Recommendations created by the Professional Services to further support data-based decision-making.

Decode Shopper Insights

Decode Shopper Insights

Stopping Power

It is the ability of a packaging design to attract the attention of a shopper from a distance. It is a measure of how likely a shopper is to stop and look at a particular package on a shelf.

Holding Power

It is the ability of a packaging design to keep a shopper's attention after they have stopped to look at it. It is a measure of how likely a shopper is to continue reading the package and learning more about the product.

Closing Power

It is a measure of the emotional intensity evoked by a packaging design while watching it. It is correlated with persuasion, meaning that packages with high closing power are more likely to persuade shoppers to buy the product.

Heatmap

Visual representation showcasing areas of highest visual focus within the creative.

Transparency Map

Detailed insights into user gaze patterns and attention distribution.

Area of Interest (AOI)

Get a detailed breakdown of the areas you want to highlight and bring consumer attention to, using metrics like earned attention, exposure time duration, etc. Examples of such areas of interest can be a brand logo on a pack, pack clusters on a shelf, or a character in a video.

Emotion metrics

Capture positive, negative, and neutral emotions expressed to get insights into the focus and concentration levels of speakers.

Emotion metrics

Capture positive, negative, and neutral emotions expressed to get insights into the focus and concentration levels of speakers.

Emotion metrics

Capture positive, negative, and neutral emotions expressed to get insights into the focus and concentration levels of speakers.

Salient Features

Facial coding & eye-tracking technologies
2D packs, 2D shelves, Virtual shelves, and Interactive shelves
Unlimited testing & studies
Security compliant with ISO, SOC, and GDPR, certifications.

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Experience why teams worldwide trust our Consumer & User Research solutions.

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