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Behavior Insights for Data-Driven Research

Analyze and predict what captures a person's attention, engagement levels, and interaction preferences through eye-pupil and mouse movements.
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Eye Tracking

Measures and quantifies human attention by capturing eye-gaze movement on a screen.

Heat Maps
Modulating color intensity levels to effectively highlight areas that were most viewed by the respondents.
Gaze Plot
A second-by-second visual representation of the journey your eyes take while watching a media/product.
Transparency Maps
Method to highlight gaze point concentrations based on varying levels of opacity from light to dark.
Heat Maps
Varying colour intensity to find and highlight areas that were viewed most by the respondents.
Gaze Plot
A visual representation of the journey your eyes take while watching a media/product.
Transparency Maps
The stimulus (Image, Video, Planogram, etc.) is made transparent where the gaze points are higher. Hiigher the concentration of points.
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Mouse Tracking

Capture and analyze user interactions with a digital interface by tracking and recording the position of mouse movement.

All Clicks
Access a comprehensive, detailed record of all the clicks made on a product or design within a webpage interface.
Misclicks
Identify instances where users unintentionally click on non-interactive or non-important regions within interfaces.
Scroll
Analyse most viewed and least viewed areas visited by user on a webpage through their scroll patterns.
All Clicks
Access a comprehensive record of all the clicks made on a product or design.
Misclicks
Understand clarity and intuitiveness of a product or design by identifying and analyzing instances where users unintentionally click on non-interactive or non-important regions.
Scroll
Gain insights into how users navigate and interact with the content by providing information about the specific areas visited by respondents.
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Facial Coding

Our patented Facial Coding technology enables brands to measure and quantify human emotions

Emotion AI

Transforming voices and expressions into a symphony of insights

Facial Coding

Capture facial movements, tracking minute changes in features like eyebrows, jawline, mouth, and cheeks.

Voice Tonality

Detects emotional cues in the voice and speaker's confidence level throughout the conversation.
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Emotion Tracking
Capture 7 distinct emotions by tracking minute changes in features using advanced web camera tech.
Real-time analytics
Track and analyze facial expressions in real-time during exposure to media or products.
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Facial Coding
Capture facial movements, tracking minute changes in features like eyebrows, jawline, mouth, and cheeks.
Kurnia Majid

Angkringan Customer

Voice Tonality
Detects emotional cues in the voice and speaker's confidence level throughout the conversation.
Kurnia Majid

Angkringan Customer

Book a demo

Facial Coding

Our patented Facial Coding technology enables brands to measure and quantify human emotions

Emotion AI

Transforming voices and expressions into a symphony of insights

Facial Coding

Capture facial movements, tracking minute changes in features like eyebrows, jawline, mouth, and cheeks.

Voice Tonality

Detects emotional cues in the voice and speaker's confidence level throughout the conversation.
Read More
Emotion Tracking
Capture 7 distinct emotions by tracking minute changes in features using advanced web camera tech.
Real-time analytics
Track and analyze facial expressions in real-time during exposure to media or products.
Read More

Behavior AI Metrics

Unbiased from Emotion AI, Behavior AI, and Gen AI for informed decision-making.
Time to Discover(s)
Time it takes user to discover a particular AOI (Area of Interest). Lesser the Time to discovery, faster the AOI is discoverable.
Earned Attention
Number of seconds of continuous view held by the AOI meant to measure efficacy. Desirable: The higher, the better.
Seen %
Showcases the percentage of the area of the selected section as seen by the respondents.
 % of Respondent Seen
Calculated by the number of people who looked at the AOI vs the total number of testers.

Emotion metrics

Capture positive, negative, and neutral emotions expressed to get insights into the focus and concentration levels of speakers.

Emotion metrics

Capture positive, negative, and neutral emotions expressed to get insights into the focus and concentration levels of speakers.

Emotion metrics

Capture positive, negative, and neutral emotions expressed to get insights into the focus and concentration levels of speakers.

“Our collaboration with Entropik's UX research platform was a game-changer!”

“Entropik's Eye-tracking technology & AOIs metrics provided precise insights into our users’ behavior. We got actionable insights into strategically revamping our app based on the findings, resulting in increased user satisfaction, and increase the size and number of transactions on GCash.”

“Entropik's Facial Coding and Eye Tracking technology have enhanced our creative decisions.”

“We have been working with Entropik for more than a year and their insights based on Facial Coding and Eye Tracking technology has helped us optimise and take better creative decisions.”

“We have seen a 35% increase in content consumption ”

“Entropik Tech allows us the opportunity to include learnings from the subconscious mapping of our readers with quick testing. We have seen a 35% increase in content consumption after we started optimizing our UX and Content.”
Marketing director

“Entropik's Innovative Technology Guides Our Packaging Decisions.”

“We are thrilled to share our experience with Entropik's cutting-edge technology that helps bring a lot of clarity on which packaging route one should go with. The stop and hold potential rating plays a strong role in helping make this choice. We look forward to using this tool much more at a worldwide level with our first experience.”
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“The future looks exciting as we scale our Open Innovation partnership with Entropik ”

“With strategic collaboration over 3 years, Entropik’s Emotion AL IP has incredible potential to redefine user experiences for digital apps and enhance marketing effectiveness for consumer-facing companies across Banking, Retail, Utilities & other industries. The future looks exciting as we scale our Open Innovation partnership with Entropik.”

“Revolutionizing Packaging Design with Entropik's platform recommendations”

“Entropik tech is perfect, and we changed the pack design based on the platform recommendations.”

“Entropik's User-Friendly Platform”

“The entire platform was lightweight, sensitive, non-intrusive, easy to activate.”
Consumer Science Innovation Hub

“Enhancing R&D Understanding Through Entropik's Facial Coding and Eye Tracking Technology.”

“It was very interesting to leverage the cognitive scale of consumers' minds via Facial Coding technique to better understand their emotional response to packaging stimuli, alongside the traditional way of doing research for R&D purposes.”
Business Architecture Associate Manager

“Entropik's Exceptional Support in Setting up Our Mobile Test Evaluation Campaign.”

“For assisting us in establishing our mobile test evaluation campaign, we extend our heartfelt thanks to team Entropik. The campaign was exceptionally well received and left a positive impact. We want to express our gratitude to the team for going above and beyond to address issues and for their constant availability via call.”
Market Researcher

“Integrating Entropik's Findings for Enhanced Client Recommendations”

“I used the findings provided by Entropik as one of the considerations in creating recommendations to the client - in addition to the conscious data we have. It's helpful, especially when the conscious data does not talk much.”
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R&D Researcher

“Entropik's Technology allows us to Unlock the Subconscious Minds of Our Customers.”

“Entropik allows us to learn more about the subconscious mind of our customers, and it is excellent support for traditional research. The combination of both types of research enhances our understanding of the consumer, and we use those to optimize our UX and communication content.”
Brand Manager

“Entropik Enhances Pack Testing with Irrefutable System 1 Responses.”

“It takes in System 1 responses which are irrefutable as compared to the claim made by the consumer. It is really helpful in pack testing, where I can gauge the noticeability and interest of my pack.”
Global Marketing Communications

“Entropik's prompt support in clarifications and troubleshooting has elevated our experience.”

“We have had the pleasure of collaborating with Entropik, and their swift responses in providing clarifications, troubleshooting issues, and effectively managing project timelines have significantly enhanced our partnership.”

“Entropik's Support for Our Research Team Is Exceptional.”

“Our research team is happy with the support we get from the Entropik team. While we are currently constrained by client requirements, we firmly believe that this tool holds untapped potential beyond our current scope.”

“Entropik delves into the subconscious and helps explain brand messaging impacts better ”

“Entropik Tech allows us the opportunity to include learnings from the subconscious mapping of our readers with quick testing. We have seen a 35% increase in content consumption after we started optimizing our UX and Content.”

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