Behavior Insights for Data-Driven Research

Analyze and predict what captures a person's attention, engagement levels, and interaction preferences through eye-pupil and mouse movements.
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Eye Tracking

Measures and quantifies human attention by capturing eye-gaze movement on a screen.

Heat Maps
Modulating color intensity levels to effectively highlight areas that were most viewed by the respondents.
Gaze Plot
A second-by-second visual representation of the journey your eyes take while watching a media/product.
Transparency Maps
Method to highlight gaze point concentrations based on varying levels of opacity from light to dark.
Heat Maps
Varying colour intensity to find and highlight areas that were viewed most by the respondents.
Gaze Plot
A visual representation of the journey your eyes take while watching a media/product.
Transparency Maps
The stimulus (Image, Video, Planogram, etc.) is made transparent where the gaze points are higher. Hiigher the concentration of points.

Mouse Tracking

Capture and analyze user interactions with a digital interface by tracking and recording the position of mouse movement.

All Clicks
Access a comprehensive, detailed record of all the clicks made on a product or design within a webpage interface.
Misclicks
Identify instances where users unintentionally click on non-interactive or non-important regions within interfaces.
Scroll
Analyse most viewed and least viewed areas visited by user on a webpage through their scroll patterns.
All Clicks
Access a comprehensive record of all the clicks made on a product or design.
Misclicks
Understand clarity and intuitiveness of a product or design by identifying and analyzing instances where users unintentionally click on non-interactive or non-important regions.
Scroll
Gain insights into how users navigate and interact with the content by providing information about the specific areas visited by respondents.

Facial Coding

Our patented Facial Coding technology enables brands to measure and quantify human emotions

Emotion AI

Transforming voices and expressions into a symphony of insights

Facial Coding

Capture facial movements, tracking minute changes in features like eyebrows, jawline, mouth, and cheeks.

Voice Tonality

Detects emotional cues in the voice and speaker's confidence level throughout the conversation.
Learn more
Emotion Tracking
Capture 7 distinct emotions by tracking minute changes in features using advanced web camera tech.
Real-time analytics
Track and analyze facial expressions in real-time during exposure to media or products.
Learn more
Facial Coding
Capture facial movements, tracking minute changes in features like eyebrows, jawline, mouth, and cheeks.
Kurnia Majid

Angkringan Customer

Voice Tonality
Detects emotional cues in the voice and speaker's confidence level throughout the conversation.
Kurnia Majid

Angkringan Customer

Facial Coding

Our patented Facial Coding technology enables brands to measure and quantify human emotions

Emotion AI

Transforming voices and expressions into a symphony of insights

Facial Coding

Capture facial movements, tracking minute changes in features like eyebrows, jawline, mouth, and cheeks.

Voice Tonality

Detects emotional cues in the voice and speaker's confidence level throughout the conversation.
Read More
Emotion Tracking
Capture 7 distinct emotions by tracking minute changes in features using advanced web camera tech.
Real-time analytics
Track and analyze facial expressions in real-time during exposure to media or products.
Read More

Behavior AI Metrics

Unbiased from Emotion AI, Behavior AI, and Gen AI for informed decision-making.
Time to Discover(s)
Time it takes user to discover a particular AOI (Area of Interest). Lesser the Time to discovery, faster the AOI is discoverable.
Earned Attention
Number of seconds of continuous view held by the AOI meant to measure efficacy. Desirable: The higher, the better.
Seen %
Showcases the percentage of the area of the selected section as seen by the respondents.
 % of Respondent Seen
Calculated by the number of people who looked at the AOI vs the total number of testers.

Emotion metrics

Capture positive, negative, and neutral emotions expressed to get insights into the focus and concentration levels of speakers.

Emotion metrics

Capture positive, negative, and neutral emotions expressed to get insights into the focus and concentration levels of speakers.

Emotion metrics

Capture positive, negative, and neutral emotions expressed to get insights into the focus and concentration levels of speakers.

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