Add Speed and Accuracy to your Audience Research
Get actionable audience insights within 1-2 weeks. Conduct both Quantitative and Qualitative research in an AI-powered and integrated audience research platform.
Trusted by decision makers at
Audience Research for Media Brands
Content Testing
Identify the segments that work and don't work
Get second by second accurate human reactions
Test script, visuals, music, placement etc.
Media Testing
A/B test content on different audience groups
A/B test media channels to measure reach and engagement
Get predictive insights on content distribution ROI
User Testing
Test the user friendliness of your OTT platforms
Screen record user sessions and identify friction points
Test designs, prototypes and live website or app
Content Testing
Identify the segments that work and don't work
Get second by second accurate human reactions
Test script, visuals, music, placement etc.
Media Testing
A/B test content on different audience groups
A/B test media channels to measure reach and engagement
Get predictive insights on content distribution ROI
User Testing
Test the user friendliness of your OTT platforms
Screen record user sessions and identify friction points
Test designs, prototypes and live website or app
Powering Audience
Research with AI
media experiences tested
repository of emotion benchmark data
brands and agencies as clients
The Entropik Advantage
Agility
Complete audience research in 1-2 weeks for faster creation and distribution of content.
Actionability
Get audience insights that are not just data points but clear next steps for decision making.
Accuracy
Capture true audience responses and reactions to your content to make the right creative decisions.
Actionable Insights to
Deliver Hit Content
Audience Research
Accurately understand your audience preferences with emotion, attention and engagement metrics.
Script Creation
Identify script elements that are working and pick your best scripts before investing on production.
Content Creation
Get accurate insights on creative edits and pick your best content before investing on distribution.
Media Planning
Identify the best target groups and choose the right channels that guarantee ROI on media spends.
Entropik’s AI Technologies
Get real time emotional reactions to ads, videos and other visual stimuli.
Capture facial expressions with the help of a webcam or mobile camera. Quantify these facial expressions into 7 universal emotions and categorize them as positive and negative emotions.
Analyze specific Areas of Interest to capture various visual metrics.
Track eye gaze movements of users to know where they look and how long they look. Visualize the user's POV with heatmaps and gaze plots to track their attention and engagement levels.
Convert speech to text in real-time to transcript qualitative interviews
Take elements like tonality, acoustics, pauses, pitch and voice into consideration to measure the emotions hidden in speech. Quantify and categorize these emotions into positive, negative and neutral.
