Add Speed and Accuracy to your Audience Research

Get actionable audience insights within 1-2 weeks. Conduct both Quantitative and Qualitative research in an AI-powered and integrated audience research platform.

Trusted by decision makers at

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Audience Research for Media Brands

Content Testing

  • Identify the segments that work and don't work

  • Get second by second accurate human reactions

  • Test script, visuals, music, placement etc.

Media Testing

  • A/B test content on different audience groups

  • A/B test media channels to measure reach and engagement

  • Get predictive insights on content distribution ROI

User Testing

  • Test the user friendliness of your OTT platforms

  • Screen record user sessions and identify friction points

  • Test designs, prototypes and live website or app

Content Testing

  • Identify the segments that work and don't work

  • Get second by second accurate human reactions

  • Test script, visuals, music, placement etc.

Media Testing

  • A/B test content on different audience groups

  • A/B test media channels to measure reach and engagement

  • Get predictive insights on content distribution ROI

User Testing

  • Test the user friendliness of your OTT platforms

  • Screen record user sessions and identify friction points

  • Test designs, prototypes and live website or app

Powering Audience
Research with AI

45,000+

media experiences tested

World's largest

repository of emotion benchmark data

150+

brands and agencies as clients

The Entropik Advantage

Agility

Complete audience research in 1-2 weeks for faster creation and distribution of content.

Actionability

Get audience insights that are not just data points but clear next steps for decision making.

Accuracy

Capture true audience responses and reactions to your content to make the right creative decisions.

Actionable Insights to
Deliver Hit Content

Audience Research

Accurately understand your audience preferences with emotion, attention and engagement metrics.

Script Creation

Identify script elements that are working and pick your best scripts before investing on production.

Content Creation

Get accurate insights on creative edits and pick your best content before investing on distribution.

Media Planning

Identify the best target groups and choose the right channels that guarantee ROI on media spends.

Entropik’s Insights AI

Get real time emotional reactions to ads, videos and other visual stimuli.

Capture facial expressions with the help of a webcam or mobile camera. Quantify these facial expressions into 7 universal emotions and categorize them as positive and negative emotions.

Analyze specific Areas of Interest to capture various visual metrics.

Track eye gaze movements of users to know where they look and how long they look. Visualize the user's POV with heatmaps and gaze plots to track their attention and engagement levels.

Convert speech to text in real-time to transcript qualitative interviews

Take elements like tonality, acoustics, pauses, pitch and voice into consideration to measure the emotions hidden in speech. Quantify and categorize these emotions into positive, negative and neutral.

Entropik’s AI Technologies

Facial coding
Get real time emotional reactions to ads, videos and other visual stimuli.
Eye tracking
Analyze specific Areas of Interest to capture various visual metrics.
Voice AI
Convert speech to text in real-time to transcript Qualitative interviews
Case Study

Entropik increase discoverability of elements on an e-commerce website

Read more
Blog

Top Six Market Research Trends in 2024

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News & Media

Entropik Integrates ChatGPT into New Decode Qualitative Research Platform

Read more

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