Shape Insights into Impactful Content with Media Research

Optimize content impact and elevate your brand's reach and resonance with our comprehensive Insights AI-powered media studies.

Media & Entertainment
Trusted by over 150+ brands worldwide
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Minimize Media Spends and Increase Engagement

Say goodbye to the challenge of accurately measuring audience reactions and engagement with your media creations. With Insights AI technologies incorporated into your consumer research, gather visual metrics like attention and engagement at different touchpoints.

Content Testing

Identify the performance of elements and segments within a creative through metrics like Areas of Interest (AoI), heat maps, and transparency plots.

A/B Testing

Test and analyze different versions of your creative to identify the best one and use benchmarking across categories to understand media performances against competitors.

In-Context Testing

Compare media performances across different social media platforms. Test and emulate how your creative will appear within social media environments like Tiktok, Instagram, etc.

Content Testing

Identify the performance of elements and segments within a creative through metrics like Areas of Interest (AoI), heat maps, and transparency plots.

A/B Testing

Test and analyze different versions of your creative to identify the best one and use benchmarking across categories to understand media performances against competitors.

In-Context Testing

Compare media performances across different social media platforms. Test and emulate how your creative will appear within social media environments like Tiktok, Instagram, etc.

Media & Entertainment
Content Testing

Identify the performance of elements and segments within a creative through metrics like Areas of Interest (AoI), heat maps, and transparency plots.

Media & Entertainment
A/B Testing

Test and analyze different versions of your creative to identify the best one and use benchmarking across categories to understand media performances against competitors.

In-Context Testing

Compare media performances across different social media platforms. Test and emulate how your creative will appear within social media environments like Tiktok, Instagram, etc.

Media & Entertainment
Content Testing

Identify the performance of elements and segments within a creative through metrics like Areas of Interest (AoI), heat maps, and transparency plots.

Media & Entertainment
A/B Testing

Test and analyze different versions of your creative to identify the best one and use benchmarking across categories to understand media performances against competitors.

Media & Entertainment
In-Context Testing

Compare media performances across different social media platforms. Test and emulate how your creative will appear within social media environments like Tiktok, Instagram, etc.

Powering Market Research with AI

Optimize your research studies with a suite of consumer & user research tools powered by AI.

150+

Enterprise Grade Customers

80Mil+

Respondent Pool UX

Mixed Research

for CX & UX

The Entropik Advantage

Conduct market research with Entropik’s AI-powered products.

Research Savings

Research Savings

Amplified results of past research by 6X times, leading to over 30% savings on research outflow spends.

Agility with Richer Insights

Agility with Richer Insights

Leverage automated insights reports and bring in standardization across measurement parameters, leading to research agility​.

Scalable

Scalable

Conduct 45% more studies compared to traditional methods.

Entropik’s Insights AI

World’s First Multimodal Insights AI-powered tech to understand human insights, consumer preferences, and user feedback at scale.

Transforming voices and expressions into a symphony of insights

  • Facial Coding: Capture facial movements, tracking minute changes in features like eyebrows, jawline, mouth, and cheeks.
  • Voice Tonality: Detects emotional cues in the voice and speaker's confidence level throughout the conversation.
Emotion Ai

Transforming eye movements and mouse clicks into a symphony of insights.

  • Eye Tracking: Capture eye movements and track areas of interest/ disinterest through heatmaps to understand consumer and user behavior.
  • Mouse Tracking: Detects mouse movements and clicks in the user’s desktop throughout the unmoderated task-based tests.
Behavior AI

Transforming conversations into meaningful textual insights

  • AI Summaries, Tags, & Highlights: Capture AI-generated summaries, tags, and highlights in a textual format to gather insights faster.
  • Research Assistant: Gather insights from all your studies, past and present, by asking the co-pilot a question.
Generative AI
Emotion AI

Transforming voices and expressions into a symphony of insights

  • Facial Coding: Capture facial movements, tracking minute changes in features like eyebrows, jawline, mouth, and cheeks.
  • Voice Tonality: Detects emotional cues in the voice and speaker's confidence level throughout the conversation.
Emotion Ai
Behavior AI

Transforming eye movements and mouse clicks into a symphony of insights.

  • Eye Tracking: Capture eye movements and track areas of interest/ disinterest through heatmaps to understand consumer and user behavior.
  • Mouse Tracking: Detects mouse movements and clicks in the user’s desktop throughout the unmoderated task-based tests.
Behavior AI
Generative AI

Transforming conversations into meaningful textual insights

  • AI Summaries, Tags, & Highlights: Capture AI-generated summaries, tags, and highlights in a textual format to gather insights faster.
  • Research Assistant: Gather insights from all your studies, past and present, by asking the co-pilot a question.
Generative AI

Resources

All the research help you need and more! 

Maximize Your Research Potential

Experience why teams worldwide trust our Consumer & User Research solutions.

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