Spot issues and opportunities in your user journey

Test user interactions on your app, website, prototypes and more, to create seamless experiences across various points in the user journey.

97% of users cite ease of use as the most important quality for mobile apps

Continually improve user experiences through rapid testing

Reveal problem areas (and opportunities)

Reveal areas of confusion and uncover opportunities from the point of view of the users as they navigate complex flows in your website, prototype or app.

Optimize path to purchase

Test whether the paths users take to complete a mission are the same as the paths you set.

User-centric products from the get-go

Build user-centric products by testing the usability of your prototype, website or app throughout product development.

Integrate with ease

Seamlessly integrate with your favorite design tools to test usability across your all stages of your product with real users.

Deliver the right insights from your path to purchase


reduction in media research TAT


increase in creative efficacy


lift in overall marketing spend ROI

Usability Metrics

Facial Coding Metrics
  • Attention = Visual Appeal (0-100)
  • Engagement = Comprehension (0-100)
  • +ve Emotions = Happiness, Surprise
  • -ve Emotions = Anger, Fear, Sadness, Contempt
Eye Tracking Metrics
  • Time to Discover = Area of Interest (AOI)
  • Earned Attention = Focus Levels on AOI
  • % People Watched = Out of Total Testers
  • Exposure Time Duration = Time Spent on AOI

How to set up Usability Testing


Upload stimulus

Upload website, app or prototype URLs that are publicly accessible.


Define Tasks and Surveys

Add tasks that you want the users to undertake along with follow up surveys questions you want them to answer.


Add Tester Panel

Bring your own panel of testers or choose from our 60mn+global respondents and launch your project.


Uncover actionable insights, faster

Gather actionable insights as soon as the testers complete their tasks.

Get the maximum out of your usability testing

Prototyping stage
Prototyping stage

Test usability across various prototype designs to choose the most optimal one so your prototype is in the best shape even before development.

During redesign

Usability testing during redesign helps you identify the biggest friction points so you can come up with creative solutions to those.

Pre launch

Conducting a rapid usability testing prior to launch is a great way to tease out unknown bugs that might hinder an otherwise smooth user experience.

Post launch

Continually testing usability of your product post-launch helps organizations discover flaws early on and create unique experiences.