What is a Triad Meeting?
Triad Meetings are generally conducted by a moderator with 3 participants. The participants will always come as people who know each other. Triad meetings can have different goals and shapes, depending on where they happen. But the key thing to know is that they always involve three important people or parts working together to talk, cooperate, or make choices.
Triad interviews are very useful in the world of consumer research. They help researchers learn a lot about people's choices and what they like. These meetings provide a structured way to have deep talks and watch how people behave when they talk about products or services. It's like shining a light on the secrets of consumer behavior, and it helps companies make better products and advertising that people will love.
You can decide to group the three people in different ways, like:
- Generations: One person from Generation Z (the younger group), one from the Millennial generation (in the middle), and one from Generation X (the older group).
- Type of Customer: Have one person who likes the product, doesn't mind it, and doesn't like it at all.
- Shared Interests: Get three people who use similar products or brands and all like the same things.
With Decode’s Triad meeting template, you can:
- Conduct in-depth interviews
- Set an intimate setting with flexibility in group construct
- Add upto 3 moderators and 5 observers
- Gather real-time insights
When Should You Use the Triad Meeting Template?
Here are a few occasions where conducting a triad group meeting makes sense for your consumer research -
- When you want to understand the customer experience and gather feedback from those with shared or differing opinions.
- When you want to collect feedback in an intimate setting.
- When you want detailed qualitative answers to your research questions.
How to Use Decode’s Triad Meeting Template?
Step 1 - Log in to your Workspace to access the Decode Dashboard
Step 2 - Click the “Research Icon” on the left navigation panel
Step 3 - On the Research page, from the left panel, expand the “Qualitative Study Templates” option by clicking on it and selecting the "Live meeting" option from the list.
Step 4 - After selecting the Live Meeting option, you will have a meeting-type selection page on your screen, where you will choose the ‘Triad Meeting’ template to conduct triad research.
Step 5 - Once you have selected the meeting template, a new page will open for adding the meeting details. Here, you need to add the following information:
- Meeting title
- Start and End time of the meeting
- The primary Language in which the meeting would be conducted
- Moderator - A moderator in Decode meetings has the same privileges as the organizer (the user who creates a meeting). Only decode users can be moderators. The organizer and the moderators can:
- Turn on video and audio during the session.
- Share their screen.
- Mute other users.
- You can select up to 3 Moderators in all the meeting types.
- Required Attendees - You can invite 3 users to part of the workspace by selecting them from the dropdown. You can add non-Decode users to the attendee list by typing in their email addresses.
- Observers - You can invite 5 users to be silent participants by adding them to the observer list. You can select the users from the dropdown. Observers can only spectate the meeting but can neither turn on their audio or video nor send messages on the chat.
- Description - You can provide details of the meeting in this section; it will be visible to all the meeting participants.
- Properties -
- Hide Organizer: Using this option, you can hide the organizer(the user who creates the meeting) in the call.
- Language interpretation: By enabling this option, you can add an interpreter/translator during meetings to facilitate communication across different languages.
Step 7 - Once you fill in the required details, click on the “Save” and then the “Request Approval”/ "Publish" button to launch the study.
Step 8 - Once the study is published, the user will be invited to attend the meeting.
Step 9 - After publishing the study, you are automatically redirected to the share tab, where you will find the Meeting URLs for sharing the meetings.
Frequently Asked Questions (FAQs)
What is the purpose of the triad?
A triad is a group of three people. Triads are stronger and can have more complicated relationships than pairs (which have two people).
What is an example of a triad?
A triad meeting can involve a researcher, a consumer, and a brand representative discussing how consumers perceive a particular brand. This helps in understanding brand loyalty, image, and areas for improvement.