Harness the Full Potential of CX Research

From concept to in-context, elevate your consumer research process with our comprehensive testing solutions to drive impactful results.

Comprehensive Use Cases for Effective CX Research

Concept Testing

Evaluate new concepts before they are fully developed to understand how potential consumers perceive the concept and whether it meets their needs.

Who is it for?

Marketing teams who want to gauge interest and viability early in the development process.

Ad Testing

Evaluate the effectiveness of your advertisements in capturing attention, conveying messages, and driving desired actions, ensuring they resonate with the target audience.

Who is it for?

Marketers, advertisers, and brand managers who aim to enhance ad performance and maximize campaign impact.

Offer Testing

Assess how appealing and persuasive your promotional offers are to the target audience, ensuring they motivate desired customer behaviors and drive sales.

Who is it for?

Marketers, sales strategists, and insights managers looking to optimize promotional strategies and boost conversion rates.

Product Insights

Gather an in-depth understanding of how consumers perceive, use, and value your product, identifying strengths and areas for improvement to better meet their needs.

Who is it for?

Product managers, developers, and market researchers who aim to enhance product development and user satisfaction.

Package Insights 

Evaluate consumer perceptions of your product packaging, focusing on attractiveness, functionality, and communication effectiveness to ensure it aligns with brand and consumer expectations.

Who is it for?

Brand managers, packaging designers, and marketers seeking to improve packaging appeal and functionality.

Diary Studies

Collect detailed, longitudinal insights into consumer behaviors, experiences, and emotions by having participants record their activities and reflections over time.

Who is it for?

CX researchers, product developers, and marketers who aim to understand user interactions and experiences in real-world contexts.

NPS & CSAT

Measure overall customer loyalty and specific satisfaction levels, providing insights into customer experiences and areas for improvement.

Who is it for?

Customer experience managers, service teams, and business leaders who aim to enhance customer satisfaction and loyalty.

Brand Tracking 

Monitor and analyze your brand's health and performance over time, assessing awareness, perception, and loyalty among your target audience.

Who is it for?

Brand managers, marketers, and business strategists who aim to maintain and improve brand strength and market position.

Journey Mapping 

Visualize and analyze the end-to-end customer experience across touchpoints, identifying pain points, opportunities, and moments of truth to optimize the customer journey.

Who is it for?

Customer experience designers, marketers, and product developers who aim to enhance customer satisfaction and loyalty by improving every stage of the customer journey.

In-context measurement

Capture real-time data and insights within the natural environment where consumer behaviors occur, offering a deeper understanding of user interactions and preferences.

Who is it for?

CX researchers, product designers, and marketers seeking to gain authentic insights into consumer behavior and preferences in real-world contexts, enabling more informed decision-making and product optimization.

Animatic testing 

Evaluate preliminary versions of animated content, gauging audience reactions, comprehension, and emotional engagement to refine storytelling and visual elements before final production.

Who is it for?

Content creators, marketers, and media producers who aim to optimize the impact and effectiveness of animated content for their target audience.

New Product Research

Investigate consumer preferences, needs, and purchase intent related to a new product or innovation, providing insights to guide product development, positioning, and marketing strategies.

Who is it for?

Content creators, marketers, and media producers who aim to optimize the impact and effectiveness of animated content for their target audience.

Customer Experience Research

Analyze customer interactions with your brand across various touchpoints, identifying pain points, moments of delight, and areas for improvement to enhance overall satisfaction and loyalty.

Who is it for?

Customer experience managers, marketers, and business leaders who aim to create seamless, personalized experiences that drive customer loyalty and advocacy.

Product Launch Interviews

Conduct qualitative interviews with target customers to gather feedback on a newly launched product, uncover insights into initial impressions, usage experiences, and suggestions for improvement.

Who is it for?

Product managers, marketers, and market researchers seeking to understand early adopter perceptions and iterate on the product to meet customer needs effectively.

Technologies Used

Facial Coding

Capture nuanced facial responses for 7+ distinct emotions for comprehensive insights into user engagement and satisfaction levels.

Voice Tonality

Study users' emotions and behavior using their voices and uncover the way a person speaks to someone using speech metrics.  

Eye Tracking

Uncover user behavior patterns precisely through eye-tracking technology, complemented by detailed heatmaps that visualize user attention and interaction patterns.  

Research Assistant

Gather insights from all your studies, past and present, by asking the co-pilot a question.

Transcription and Translation  

Get cross-cultural insights through comprehensive transcription and translation services covering 52 languages for transcriptions and 110 languages for translations.   

AI Summaries, Tags, & Highlights

Capture AI-generated summaries, tags, and highlights in a textual format to gather insights faster.

Facial Coding

Capture nuanced facial responses for 7+ distinct emotions for comprehensive insights into user engagement and satisfaction levels.

Voice Tonality

Study users' emotions and behavior using their voices and uncover the way a person speaks to someone using speech metrics.  

Eye Tracking

Uncover user behavior patterns precisely through eye-tracking technology, complemented by detailed heatmaps that visualize user attention and interaction patterns.  

Research Assistant

Gather insights from all your studies, past and present, by asking the co-pilot a question.

Transcription and Translation  

Get cross-cultural insights through comprehensive transcription and translation services covering 52 languages for transcriptions and 110 languages for translations.   

AI Summaries, Tags, & Highlights

Capture AI-generated summaries, tags, and highlights in a textual format to gather insights faster.

Maximize Your Research Potential

Experience why teams worldwide trust our Consumer & User Research solutions.

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