Add Speed and Scalability to your Consumer Research

Get actionable consumer insights within 1-2 weeks. Conduct both Quantitative and Qualitative research in an AI-powered and integrated consumer research platform.

Trusted by decision makers at

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Agile Research for Consumer Brands

Media Research

  • Ad Testing for higher ROI on marketing spends

  • Content Testing for meaningful engagement

  • Media Planning for better targeting and reach

Shopper Research

  • Package Testing for persuasive packaging

  • Retail Shelf Testing for higher brand visibility

  • Path to Purchase to understand purchase intent

Digital Research

  • Website Testing for better brand presence online

  • Mobile App Testing for higher online conversions

  • Digital Ad Testing for better targeting and reach

Media Research

  • Ad Testing for higher ROI on marketing spends

  • Content Testing for meaningful engagement

  • Media Planning for better targeting and reach

Shopper Research

  • Package Testing for persuasive packaging

  • Retail Shelf Testing for higher brand visibility

  • Path to Purchase to understand purchase intent

Digital Research

  • Website Testing for better brand presence online

  • Mobile App Testing for higher online conversions

  • Digital Ad Testing for better targeting and reach

Scaling up your
Consumer Research

70,000+

media, digital and shopper experiences tested

60million

online panelists across 120 countries

150+

global brands and agencies as clients

The Entropik Advantage

Agility

Complete consumer research in 1-2 weeks for faster decision making on GTM activities.

Actionability

Get consumer insights that are not just data points but clear and actionable next steps.

Automation

Collaborate on both Quantitative and Qualitative insights under one integrated platform.

Actionable Insights for Consumer-
centric Decision Making

Product Launch

Ensure successful product launches by testing products and concepts to align with consumer preferences.

Package Design

Test and design product packaging that is persuasive and placed strategically on shelf for higher retail sales.

Advertising

Test and release ROI-driven ad campaigns that reach the right consumers and win them over.

Online Presence

Test and build online experiences that are engaging and interactive for higher online conversions.

Entropik’s Insights AI

Get real time emotional reactions to ads, videos and other visual stimuli.

Capture facial expressions with the help of a webcam or mobile camera. Quantify these facial expressions into 7 universal emotions and categorize them as positive and negative emotions.

Analyze specific Areas of Interest to capture various visual metrics.

Track eye gaze movements of users to know where they look and how long they look. Visualize the user's POV with heatmaps and gaze plots to track their attention and engagement levels.

Convert speech to text in real-time to transcript qualitative interviews

Take elements like tonality, acoustics, pauses, pitch and voice into consideration to measure the emotions hidden in speech. Quantify and categorize these emotions into positive, negative and neutral.

Entropik’s AI Technologies

Facial coding
Get real time emotional reactions to ads, videos and other visual stimuli.
Eye tracking
Analyze specific Areas of Interest to capture various visual metrics.
Voice AI
Convert speech to text in real-time to transcript Qualitative interviews
Case Study

Entropik increase discoverability of elements on an e-commerce website

Read more
Blog

Advertising Market Research: The Secret to Successful Ads

Read more
News & Media

Entropik Integrates ChatGPT into New Decode Qualitative Research Platform

Read more

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