Add Speed and Scalability to your Consumer Research
Get actionable consumer insights within 1-2 weeks. Conduct both Quantitative and Qualitative research in an AI-powered and integrated consumer research platform.
Trusted by decision makers at
Agile Research for Consumer Brands
Media Research
Ad Testing for higher ROI on marketing spends
Content Testing for meaningful engagement
Media Planning for better targeting and reach
Shopper Research
Package Testing for persuasive packaging
Retail Shelf Testing for higher brand visibility
Path to Purchase to understand purchase intent
Digital Research
Website Testing for better brand presence online
Mobile App Testing for higher online conversions
Digital Ad Testing for better targeting and reach
Media Research
Ad Testing for higher ROI on marketing spends
Content Testing for meaningful engagement
Media Planning for better targeting and reach
Shopper Research
Package Testing for persuasive packaging
Retail Shelf Testing for higher brand visibility
Path to Purchase to understand purchase intent
Digital Research
Website Testing for better brand presence online
Mobile App Testing for higher online conversions
Digital Ad Testing for better targeting and reach
Scaling up your
Consumer Research
media, digital and shopper experiences tested
online panelists across 120 countries
global brands and agencies as clients
The Entropik Advantage
Agility
Complete consumer research in 1-2 weeks for faster decision making on GTM activities.
Actionability
Get consumer insights that are not just data points but clear and actionable next steps.
Automation
Collaborate on both Quantitative and Qualitative insights under one integrated platform.
Actionable Insights for Consumer-
centric Decision Making
Product Launch
Ensure successful product launches by testing products and concepts to align with consumer preferences.
Package Design
Test and design product packaging that is persuasive and placed strategically on shelf for higher retail sales.
Advertising
Test and release ROI-driven ad campaigns that reach the right consumers and win them over.
Online Presence
Test and build online experiences that are engaging and interactive for higher online conversions.
Entropik’s AI Technologies
Get real time emotional reactions to ads, videos and other visual stimuli.
Capture facial expressions with the help of a webcam or mobile camera. Quantify these facial expressions into 7 universal emotions and categorize them as positive and negative emotions.
Analyze specific Areas of Interest to capture various visual metrics.
Track eye gaze movements of users to know where they look and how long they look. Visualize the user's POV with heatmaps and gaze plots to track their attention and engagement levels.
Convert speech to text in real-time to transcript qualitative interviews
Take elements like tonality, acoustics, pauses, pitch and voice into consideration to measure the emotions hidden in speech. Quantify and categorize these emotions into positive, negative and neutral.
