Track User Focus – Through Predictive AI

Reveal insights that can shape impactful decisions, fast.

Predictive Eye Tracking Advantages

Gather Unbiased Insights From Your User Research Powered by Insights AI.

Cost-Saving

Save on research costs by increasing efficiency and eliminating spend on participant recruitment.

Time-Saving

Gain instant insights into user behavior and attention patterns and eliminate waiting time for respondent completes, accelerating the research process by ___x.

Studies at Scale

Effortlessly analyze and validate multiple creatives through eye tracking data concurrently.

Predictive Eye Tracking Advantages

Gather Unbiased Insights From Your User Research Powered by Insights AI.

Cost-saving
Save on research costs by increasing efficiency and eliminating spend on participant recruitment.
Time-saving
Gain instant insights into user behaviour and attention patterns and eliminate waiting time for respondent completes, accelerating the research process.
Studies at Scale
Effortlessly analyze and validate multiple creatives through eye-tracking data concurrently.

Use Cases

Ad Testing

Optimize ad effectiveness by identifying attention-grabbing elements for enhanced campaign performance.

Pack Testing

Streamline pack testing, identifying key design elements for optimized packaging decisions.

Use Cases

Ad Testing

Optimize ad effectiveness by identifying attention-grabbing elements for enhanced campaign performance.

Pack Testing

Streamline pack testing, identifying key design elements for optimized packaging decisions. 

Use Cases

Decode helps you assimilate, summarize, and generate key action items across any existing Quant, Qual, and 3rd party data.

Ad Testing

Optimize ad effectiveness by identifying attention-grabbing elements for enhanced campaign performance.

Pack Testing

Streamline pack testing, identifying key design elements for optimized packaging decisions.

Facial Coding

Our patented Facial Coding technology enables brands to measure and quantify human emotions

Emotion AI

Transforming voices and expressions into a symphony of insights

Facial Coding

Capture facial movements, tracking minute changes in features like eyebrows, jawline, mouth, and cheeks.

Voice Tonality

Detects emotional cues in the voice and speaker's confidence level throughout the conversation.
Facial Coding
Capture facial movements, tracking minute changes in features like eyebrows, jawline, mouth, and cheeks.
Kurnia Majid

Angkringan Customer

Voice Tonality
Detects emotional cues in the voice and speaker's confidence level throughout the conversation.
Kurnia Majid

Angkringan Customer

Predictive AI Metrics

Unbiased from Emotion AI, Behavior AI, and Gen AI for informed decision-making.
Attention
Measure the overall interest in stimuli derived from heat map intensity. 
Focus Score
Measure the attention drawn by an image or video, showing what viewers find most engaging. 
Clarity Score
Assess message or visual clarity to optimize audience engagement. 
Percent Seen 
Determine the portion of an image viewed, indicating viewer observation percentage of the total area.

Emotion metrics

Capture positive, negative, and neutral emotions expressed to get insights into the focus and concentration levels of speakers.

Emotion metrics

Capture positive, negative, and neutral emotions expressed to get insights into the focus and concentration levels of speakers.

Emotion metrics

Capture positive, negative, and neutral emotions expressed to get insights into the focus and concentration levels of speakers.

Facial Coding

Our patented Facial Coding technology enables brands to measure and quantify human emotions

Emotion AI

Transforming voices and expressions into a symphony of insights

Facial Coding

Capture facial movements, tracking minute changes in features like eyebrows, jawline, mouth, and cheeks.

Voice Tonality

Detects emotional cues in the voice and speaker's confidence level throughout the conversation.

Why Choose Entropik?

Hear what our valued clients say.

Maximize Your Research Potential

Experience why teams worldwide trust our Consumer & User Research solutions.

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