Maximize Your Research Potential
Experience why teams worldwide trust our Consumer & User Research solutions.
Eye Tracking
Measure and quantify human attention by capturing eye gaze movements via webcams and smartphone cameras. A patented eye tracking tech powered by AI and Advanced Machine Learning.
Trusted by decision makers at
Eye Tracking Made Easy
and Scalable
Eye Tracking makes it easy and scalable to get deep human insights via eye gaze movements. Measure human attention and engagement levels with more than 95% accuracy.
Camera Based Capture
Unlike infrared based hardware eye trackers, we use computer vision to capture eye tracking data via webcams and smartphone cameras.
Explicit Calibration
To ensure maximum accuracy in natural settings, calibration is done before every capture with minimum instructions and no moderation.
Mobile Eye Tracking
Capture attention and engagement levels of mobile users with more than 95% accuracy in both controlled and wild environments.
16 million+
gaze map data
collected
70,000+
experiences tested for in-depth benchmark data
7.8 million+
mins of benchmark data collected
150+
enterprise customers across the globe
17+
global patents on Emotion AI
World's largest
repository of emotion benchmark data
Advantages of Entropik
Tech's Eye Tracking
Accessible and Scalable
Our camera-based eye tracking technology works equally well on smartphone cameras as well as webcams to capture eye movements as quantified data. Without hardware dependencies, it is easier to scale research across your organization.
Faster Turnaround Time
The Eye Gaze data is captured completely online and in real-time, with zero hardware involvement. This means, you can get eye tracking insights on your web, app or prototypes 6X faster.
High Level Accuracy
We have achieved more than 90% accuracy in capturing eye movements and fixation data in natural settings by just using commercial grade webcams and smartphone cameras. No more eye trackers or lab equipments.
How does it work?
Here's how simple and easy it is to leverage our camera based eye tracking technology to capture eye gaze data, with no additional hardware or technical expertise.
1
Turn on Camera
Give necessary permissions to use your webcam or smartphone camera to capture your eye gaze movements.
2
Calibrate
Align your face with the camera as guided by the calibration box, which turns green once calibration is complete.
3
Capture Data
Allow your facial expressions to be captured during the pre-defined task. No PII is captured at this point.
4
Combine With
To extract deeper human insights, combine Eye Tracking with Facial Coding and Voice AI technologies seamlessly.
Entropik’s AI integrated products
Why Choose Entropik?
Hear what our valued clients say.
Book a Demo
