Eye Tracking

Measure and quantify human attention by capturing eye gaze movements via webcams and smartphone cameras. A patented eye tracking tech powered by AI and Advanced Machine Learning.

Trusted by decision makers at

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Eye Tracking Made Easy
and Scalable

Eye Tracking makes it easy and scalable to get deep human insights via eye gaze movements. Measure human attention and engagement levels with more than 95% accuracy.

Camera Based Capture

Unlike infrared based hardware eye trackers, we use computer vision to capture eye tracking data via webcams and smartphone cameras.

Explicit Calibration

To ensure maximum accuracy in natural settings, calibration is done before every capture with minimum instructions and no moderation.

Mobile Eye Tracking

Capture attention and engagement levels of mobile users with more than 95% accuracy in both controlled and wild environments.

16 million+

gaze map data
collected

70,000+

experiences tested for in-depth benchmark data

7.8 million+

mins of benchmark data collected

150+

enterprise customers across the globe

17+

global patents on Emotion AI

World's largest

repository of emotion benchmark data

Advantages of Entropik
Tech's Eye Tracking

Accessible and Scalable

Our camera-based eye tracking technology works equally well on smartphone cameras as well as webcams to capture eye movements as quantified data. Without hardware dependencies, it is easier to scale research across your organization.

Faster Turnaround Time

The Eye Gaze data is captured completely online and in real-time, with zero hardware involvement. This means, you can get eye tracking insights on your web, app or prototypes 6X faster.

High Level Accuracy

We have achieved more than 90% accuracy in capturing eye movements and fixation data in natural settings by just using commercial grade webcams and smartphone cameras. No more eye trackers or lab equipments.

How does it work?

Here's how simple and easy it is to leverage our camera based eye tracking technology to capture eye gaze data, with no additional hardware or technical expertise.

1

Turn on Camera

Give necessary permissions to use your webcam or smartphone camera to capture your eye gaze movements.

2

Calibrate

Align your face with the camera as guided by the calibration box, which turns green once calibration is complete.

3

Capture Data

Allow your facial expressions to be captured during the pre-defined task. No PII is captured at this point.

4

Combine With

To extract deeper human insights, combine Eye Tracking with Facial Coding and Voice AI technologies seamlessly.

Learn about the origins and science of Eye Tracking

Entropik’s AI integrated products

research & marketing teams

One Platform, to conduct all your Consumer Research

Learn more
PRODUCT, DESIGN & UX TEAMS

One Platform, to build the right products, the right way

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“Our collaboration with Entropik's UX research platform was a game-changer!”

“Entropik's Eye-tracking technology & AOIs metrics provided precise insights into our users’ behavior. We got actionable insights into strategically revamping our app based on the findings, resulting in increased user satisfaction, and increase the size and number of transactions on GCash.

“Entropik's Facial Coding and Eye Tracking technology have enhanced our creative decisions.”

We have been working with Entropik for more than a year and their insights based on Facial Coding and Eye Tracking technology has helped us optimise and take better creative decisions.”

“We have seen a 35% increase in content consumption ”

Entropik Tech allows us the opportunity to include learnings from the subconscious mapping of our readers with quick testing. We have seen a 35% increase in content consumption after we started optimizing our UX and Content.”
Marketing director

“Entropik's Innovative Technology Guides Our Packaging Decisions.”

“We are thrilled to share our experience with Entropik's cutting-edge technology that helps bring a lot of clarity on which packaging route one should go with. The stop and hold potential rating plays a strong role in helping make this choice. We look forward to using this tool much more at a worldwide level with our first experience.”
Avnish Sabharwal profile image

“The future looks exciting as we scale our Open Innovation partnership with Entropik ”

With strategic collaboration over 3 years, Entropik’s Emotion AL IP has incredible potential to redefine user experiences for digital apps and enhance marketing effectiveness for consumer-facing companies across Banking, Retail, Utilities & other industries. The future looks exciting as we scale our Open Innovation partnership with Entropik.

“Revolutionizing Packaging Design with Entropik's platform recommendations”

“Entropik tech is perfect, and we changed the pack design based on the platform recommendations.

“Entropik's User-Friendly Platform”

“The entire platform was lightweight, sensitive, non-intrusive, easy to activate.
Consumer Science Innovation Hub

“Enhancing R&D Understanding Through Entropik's Facial Coding and Eye Tracking Technology.”

“It was very interesting to leverage the cognitive scale of consumers' minds via Facial Coding technique to better understand their emotional response to packaging stimuli, alongside the traditional way of doing research for R&D purposes.
Business Architecture Associate Manager

“Entropik's Exceptional Support in Setting up Our Mobile Test Evaluation Campaign.”

“For assisting us in establishing our mobile test evaluation campaign, we extend our heartfelt thanks to team Entropik. The campaign was exceptionally well received and left a positive impact. We want to express our gratitude to the team for going above and beyond to address issues and for their constant availability via call.”
Market Researcher

“Integrating Entropik's Findings for Enhanced Client Recommendations”

“I used the findings provided by Entropik as one of the considerations in creating recommendations to the client - in addition to the conscious data we have. It's helpful, especially when the conscious data does not talk much.”
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R&D Researcher

“Entropik's Technology allows us to Unlock the Subconscious Minds of Our Customers.”

“Entropik allows us to learn more about the subconscious mind of our customers, and it is excellent support for traditional research. The combination of both types of research enhances our understanding of the consumer, and we use those to optimize our UX and communication content.
Brand Manager

“Entropik Enhances Pack Testing with Irrefutable System 1 Responses.”

“It takes in System 1 responses which are irrefutable as compared to the claim made by the consumer. It is really helpful in pack testing, where I can gauge the noticeability and interest of my pack.”
Global Marketing Communications

“Entropik's prompt support in clarifications and troubleshooting has elevated our experience.”

“We have had the pleasure of collaborating with Entropik, and their swift responses in providing clarifications, troubleshooting issues, and effectively managing project timelines have significantly enhanced our partnership.”

“Entropik's Support for Our Research Team Is Exceptional.”

“Our research team is happy with the support we get from the Entropik team. While we are currently constrained by client requirements, we firmly believe that this tool holds untapped potential beyond our current scope.

“Entropik delves into the subconscious and helps explain brand messaging impacts better ”

Entropik Tech allows us the opportunity to include learnings from the subconscious mapping of our readers with quick testing. We have seen a 35% increase in content consumption after we started optimizing our UX and Content.”

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