Facial Coding
Our patented Facial Coding technology enables brands to measure and quantify human emotions by capturing facial expressions using webcams and smartphone cameras. This helps brands get accurate data on what captures a person's attention and what engages them in real- time.
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Facial Emotion Recognition Made Easy and Scalable
Facial Coding makes it easy and scalable to get deep human insights via facial expressions. Measure human emotions and engagement levels with more than 90% accuracy.
Recognition
Recognize emotions of individual people in one-on-one sessions like video conferencing, in-depth interviews and video calls.
Recognition
Recognize emotions of multiple people at once in group sessions like video conferencing, focus group discussions and video calls.
Emotion Analysis
Recognize emotions of people in recorded videos like ads, YouTube videos, TV shows, trailers, movies and more.
video minutes processed
Ads tested
packages and shelves improved
websites benchmarked
enterprise customers across the globe
global patents on Emotion AI
repository of emotion benchmark data
Advantages of Entropik
Tech's Facial Coding
More than 90% accuracy in accurately measuring all the universally accepted human emotions i.e. Happiness, Sadness, Anger, Contempt, Fear, Disgust, Surprise and Neutral. Lab-level accuracy despite using a webcam for data capture.
In Facial Coding, all you need is a webcam or smartphone camera to capture facial expressions as quantified data. Perform facial emotion recognition at scale as there is no logistical overhead or additional hardware involved.
The capture of facial expressions takes place completely online and in real-time. In addition, zero hardware involvement eliminates the time and resources involved in the logistics otherwise, thus increasing the turnaround time marginally.
How does it work?
Here's how simple and easy it is to leverage our facial coding technology to capture and analyze facial expressions, with no additional hardware or technical expertise.
Turn on Camera
The test user gives the necessary permissions to use their webcam or smartphone camera to capture facial expressions.
Calibrate
Test user watches the stimuli provided or undertakes the pre-defined tasks while the camera measures their facial expressions.
Capture Data
The Facial Coding technology captures even the most nuanced facial expressions of the test user as they interact with the stimuli.
Join forces
To extract deeper human behavioral insights, combine Facial Coding with Eye Tracking and Voice AI technologies seamlessly.
Entropik’s AI
integrated products
“The future looks exciting as we scale our Open Innovation partnership with Entropik ”
“Entropik delves into the subconscious and helps explain brand messaging impacts better ”
“A 35% increase in content consumption after optimising our UX and Content with Entropik ”
