Facial Coding

Our patented Facial Coding technology enables brands to measure and quantify human emotions by capturing facial expressions using webcams and smartphone cameras. This helps brands get accurate data on what captures a person's attention and what engages them in real- time.

Trusted by decision makers at

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Facial Emotion Recognition Made Easy and Scalable

Facial Coding makes it easy and scalable to get deep human insights via facial expressions. Measure human emotions and engagement levels with more than 90% accuracy.

Single Face Emotion
Recognition

Recognize emotions of individual people in one-on-one sessions like video conferencing, in-depth interviews and video calls.

Multi Face Emotion
Recognition

Recognize emotions of multiple people at once in group sessions like video conferencing, focus group discussions and video calls.

Recorded Video
Emotion Analysis

Recognize emotions of people in recorded videos like ads, YouTube videos, TV shows, trailers, movies and more.

50 Million+

video minutes processed

80K+

Ads tested

20K+

packages and shelves improved

5K+

websites benchmarked

150+

enterprise customers across the globe

17+

global patents on Emotion AI

World's largest

repository of emotion benchmark data

Advantages of Entropik
Tech's Facial Coding

Highest Facial Coding Accuracy

More than 90% accuracy in accurately measuring all the universally accepted human emotions i.e. Happiness, Sadness, Anger, Contempt, Fear, Disgust, Surprise and Neutral. Lab-level accuracy despite using a webcam for data capture.

No Hardware Required

In Facial Coding, all you need is a webcam or smartphone camera to capture facial expressions as quantified data. Perform facial emotion recognition at scale as there is no logistical overhead or additional hardware involved.

Faster Turnaround Time

The capture of facial expressions takes place completely online and in real-time. In addition, zero hardware involvement eliminates the time and resources involved in the logistics otherwise, thus increasing the turnaround time marginally.

How does it work?

Here's how simple and easy it is to leverage our facial coding technology to capture and analyze facial expressions, with no additional hardware or technical expertise.

1

Turn on Camera

The test user gives the necessary permissions to use their webcam or smartphone camera to capture facial expressions.

2

Calibrate

Test user watches the stimuli provided or undertakes the pre-defined tasks while the camera measures their facial expressions.

3

Capture Data

The Facial Coding technology captures even the most nuanced facial expressions of the test user as they interact with the stimuli.

4

Join forces

To extract deeper human behavioral insights, combine Facial Coding with Eye Tracking and Voice AI technologies seamlessly.

Learn about the origins and science of Facial Coding

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“Our collaboration with Entropik's UX research platform was a game-changer!”

“Entropik's Eye-tracking technology & AOIs metrics provided precise insights into our users’ behavior. We got actionable insights into strategically revamping our app based on the findings, resulting in increased user satisfaction, and increase the size and number of transactions on GCash.

“Entropik's Facial Coding and Eye Tracking technology have enhanced our creative decisions.”

We have been working with Entropik for more than a year and their insights based on Facial Coding and Eye Tracking technology has helped us optimise and take better creative decisions.”

“We have seen a 35% increase in content consumption ”

Entropik Tech allows us the opportunity to include learnings from the subconscious mapping of our readers with quick testing. We have seen a 35% increase in content consumption after we started optimizing our UX and Content.”
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“The future looks exciting as we scale our Open Innovation partnership with Entropik ”

With strategic collaboration over 3 years, Entropik’s Emotion AL IP has incredible potential to redefine user experiences for digital apps and enhance marketing effectiveness for consumer-facing companies across Banking, Retail, Utilities & other industries. The future looks exciting as we scale our Open Innovation partnership with Entropik.

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“Entropik tech is perfect, and we changed the pack design based on the platform recommendations.

“Entropik's User-Friendly Platform”

“The entire platform was lightweight, sensitive, non-intrusive, easy to activate.
Consumer Science Innovation Hub

“Enhancing R&D Understanding Through Entropik's Facial Coding and Eye Tracking Technology.”

“It was very interesting to leverage the cognitive scale of consumers' minds via Facial Coding technique to better understand their emotional response to packaging stimuli, alongside the traditional way of doing research for R&D purposes.
Business Architecture Associate Manager

“Entropik's Exceptional Support in Setting up Our Mobile Test Evaluation Campaign.”

“For assisting us in establishing our mobile test evaluation campaign, we extend our heartfelt thanks to team Entropik. The campaign was exceptionally well received and left a positive impact. We want to express our gratitude to the team for going above and beyond to address issues and for their constant availability via call.”
Market Researcher

“Integrating Entropik's Findings for Enhanced Client Recommendations”

“I used the findings provided by Entropik as one of the considerations in creating recommendations to the client - in addition to the conscious data we have. It's helpful, especially when the conscious data does not talk much.”
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R&D Researcher

“Entropik's Technology allows us to Unlock the Subconscious Minds of Our Customers.”

“Entropik allows us to learn more about the subconscious mind of our customers, and it is excellent support for traditional research. The combination of both types of research enhances our understanding of the consumer, and we use those to optimize our UX and communication content.
Brand Manager

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“It takes in System 1 responses which are irrefutable as compared to the claim made by the consumer. It is really helpful in pack testing, where I can gauge the noticeability and interest of my pack.”
Global Marketing Communications

“Entropik's prompt support in clarifications and troubleshooting has elevated our experience.”

“We have had the pleasure of collaborating with Entropik, and their swift responses in providing clarifications, troubleshooting issues, and effectively managing project timelines have significantly enhanced our partnership.”

“Entropik's Support for Our Research Team Is Exceptional.”

“Our research team is happy with the support we get from the Entropik team. While we are currently constrained by client requirements, we firmly believe that this tool holds untapped potential beyond our current scope.

“Entropik delves into the subconscious and helps explain brand messaging impacts better ”

Entropik Tech allows us the opportunity to include learnings from the subconscious mapping of our readers with quick testing. We have seen a 35% increase in content consumption after we started optimizing our UX and Content.”