Facial Coding

Our patented Facial Coding technology enables brands to measure and quantify human emotions by capturing facial expressions using webcams and smartphone cameras. This helps brands get accurate data on what captures a person's attention and what engages them in real- time.

Trusted by decision makers at

kfc logo
kfc logo

Facial Emotion Recognition Made Easy and Scalable

Facial Coding makes it easy and scalable to get deep human insights via facial expressions. Measure human emotions and engagement levels with more than 90% accuracy.

Single Face Emotion
Recognition

Recognize emotions of individual people in one-on-one sessions like video conferencing, in-depth interviews and video calls.

Multi Face Emotion
Recognition

Recognize emotions of multiple people at once in group sessions like video conferencing, focus group discussions and video calls.

Recorded Video
Emotion Analysis

Recognize emotions of people in recorded videos like ads, YouTube videos, TV shows, trailers, movies and more.

50 Million+

video minutes processed

80K+

Ads tested

20K+

packages and shelves improved

5K+

websites benchmarked

150+

enterprise customers across the globe

17+

global patents on Emotion AI

World's largest

repository of emotion benchmark data

Advantages of Entropik
Tech's Facial Coding

Highest Facial Coding Accuracy

More than 90% accuracy in accurately measuring all the universally accepted human emotions i.e. Happiness, Sadness, Anger, Contempt, Fear, Disgust, Surprise and Neutral. Lab-level accuracy despite using a webcam for data capture.

No Hardware Required

In Facial Coding, all you need is a webcam or smartphone camera to capture facial expressions as quantified data. Perform facial emotion recognition at scale as there is no logistical overhead or additional hardware involved.

Faster Turnaround Time

The capture of facial expressions takes place completely online and in real-time. In addition, zero hardware involvement eliminates the time and resources involved in the logistics otherwise, thus increasing the turnaround time marginally.

How does it work?

Here's how simple and easy it is to leverage our facial coding technology to capture and analyze facial expressions, with no additional hardware or technical expertise.

1

Turn on Camera

The test user gives the necessary permissions to use their webcam or smartphone camera to capture facial expressions.

2

Calibrate

Test user watches the stimuli provided or undertakes the pre-defined tasks while the camera measures their facial expressions.

3

Capture Data

The Facial Coding technology captures even the most nuanced facial expressions of the test user as they interact with the stimuli.

4

Join forces

To extract deeper human behavioral insights, combine Facial Coding with Eye Tracking and Voice AI technologies seamlessly.

Learn about the origins and science of Facial Coding

Get your Product Pack Design tested against competitors

Entropik’s AI integrated products

research & marketing teams

One Platform, to conduct all your Consumer Research

Learn more
PRODUCT, DESIGN & UX TEAMS

One Platform, to build the right products, the right way

Learn more

“Our collaboration with Entropik's UX research platform was a game-changer! ”

“Entropik's Eye-tracking technology & AOIs metrics provided precise insights into our users’ behavior. We got actionable insights into strategically revamping our app based on the findings, resulting in increased user satisfaction, and increase the size and number of transactions on GCash”

“We have seen a 35% increase in content consumption ”

“Entropik Tech allows us the opportunity to include learnings from the subconscious mapping of our readers with quick testing. We have seen a 35% increase in content consumption after we started optimizing our UX and Content.”

“Entropik delves into the subconscious and helps explain brand messaging impacts better ”

“Entropik Tech allows us the opportunity to include learnings from the subconscious mapping of our readers with quick testing. We have seen a 35% increase in content consumption after we started optimizing our UX and Content.”
Avnish Sabharwal profile image

“The future looks exciting as we scale our Open Innovation partnership with Entropik ”

With strategic collaboration over 3 years, Entropik’s Emotion AL IP has incredible potential to redefine user experiences for digital apps and enhance marketing effectiveness for consumer-facing companies across Banking, Retail, Utilities & other industries. The future looks exciting as we scale our Open Innovation partnership with Entropik.