What is Affect Lab?

A DIY Quantitative behavioral research platform to help you with agile and accurate consumer research.

Who is it for?

For your Research and Marketing teams to conduct Media and Shopper research.

How does it help?

To conduct your end-to-end Quantitative research with Surveys, AI, Online Panel and Benchmarking.

What do I get from it?

Agile and accurate consumer insights that scale up your marketing decision making.

What you get with Affect Lab

Robust Survey Module
Robust Survey Module

With 20+ question types, an exhaustive survey library, pre-defined question templates, monadic surveys, branching logic and more.

AI-led Quantitative Research

Seamlessly integrate Facial Coding and Eye Tracking with Surveys to measure attention, engagement and emotion levels of your consumers.

Online Panel

Get access to 60mn+ panelists across 120 countries with abilities to create sample audience as per your Incidence Rate and Demographic preferences.

Benchmarking

Compare research metrics against 70,000 tested experiences to know how your stimuli fare against category benchmarks and competitor scores.

Entropik Affect Lab logo

Industry leading customers who love our platform

How you can use Affect Lab

1

Build your Survey

Choose questions from the exhaustive survey library or add your own survey questions.

2

Add AI Technologies

Easily embed AI into your surveys to capture facial expressions and eye gaze data.

3

Define Sample Audience

Choose testers from Affect Lab's native panel or share survey links with your own panel.

4

Analyze Insights

Get actionable consumer insights with survey results, behavioral metrics and benchmark scores.

Make Marketing Decisions that span across Customer Touchpoints

Ad Testing

Pick ads, creatives and media plans that increase your marketing spend ROI.

Path to Purchase

Pick and craft online buyer journeys that increase eComm conversions.

Shopper Research

Pick packaging and shelf placements that increase retail conversions.

Concept Testing

Pick ad, product and brand concepts that guarantee a successful launch.

Content Testing

Pick scripts and content pieces that promise reach and engagement.

Ad Testing

Pick ads, creatives and media plans that increase your marketing spend ROI.

Path to Purchase

Pick and craft online buyer journeys that increase eComm conversions.

Shopper Research

Pick packaging and shelf placements that increase retail conversions.

Concept Testing

Pick ad, product and brand concepts that guarantee a successful launch.

Content Testing

Pick scripts and content pieces that promise reach and engagement.

Affect Lab’s features

See how our
Platform works

“Our collaboration with Entropik's UX research platform was a game-changer!”

“Entropik's Eye-tracking technology & AOIs metrics provided precise insights into our users’ behavior. We got actionable insights into strategically revamping our app based on the findings, resulting in increased user satisfaction, and increase the size and number of transactions on GCash.

“Entropik's Facial Coding and Eye Tracking technology have enhanced our creative decisions.”

We have been working with Entropik for more than a year and their insights based on Facial Coding and Eye Tracking technology has helped us optimise and take better creative decisions.”

“We have seen a 35% increase in content consumption ”

Entropik Tech allows us the opportunity to include learnings from the subconscious mapping of our readers with quick testing. We have seen a 35% increase in content consumption after we started optimizing our UX and Content.”
Marketing director

“Entropik's Innovative Technology Guides Our Packaging Decisions.”

“We are thrilled to share our experience with Entropik's cutting-edge technology that helps bring a lot of clarity on which packaging route one should go with. The stop and hold potential rating plays a strong role in helping make this choice. We look forward to using this tool much more at a worldwide level with our first experience.”
Avnish Sabharwal profile image

“The future looks exciting as we scale our Open Innovation partnership with Entropik ”

With strategic collaboration over 3 years, Entropik’s Emotion AL IP has incredible potential to redefine user experiences for digital apps and enhance marketing effectiveness for consumer-facing companies across Banking, Retail, Utilities & other industries. The future looks exciting as we scale our Open Innovation partnership with Entropik.

“Revolutionizing Packaging Design with Entropik's platform recommendations”

“Entropik tech is perfect, and we changed the pack design based on the platform recommendations.

“Entropik's User-Friendly Platform”

“The entire platform was lightweight, sensitive, non-intrusive, easy to activate.
Consumer Science Innovation Hub

“Enhancing R&D Understanding Through Entropik's Facial Coding and Eye Tracking Technology.”

“It was very interesting to leverage the cognitive scale of consumers' minds via Facial Coding technique to better understand their emotional response to packaging stimuli, alongside the traditional way of doing research for R&D purposes.
Business Architecture Associate Manager

“Entropik's Exceptional Support in Setting up Our Mobile Test Evaluation Campaign.”

“For assisting us in establishing our mobile test evaluation campaign, we extend our heartfelt thanks to team Entropik. The campaign was exceptionally well received and left a positive impact. We want to express our gratitude to the team for going above and beyond to address issues and for their constant availability via call.”
Market Researcher

“Integrating Entropik's Findings for Enhanced Client Recommendations”

“I used the findings provided by Entropik as one of the considerations in creating recommendations to the client - in addition to the conscious data we have. It's helpful, especially when the conscious data does not talk much.”
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R&D Researcher

“Entropik's Technology allows us to Unlock the Subconscious Minds of Our Customers.”

“Entropik allows us to learn more about the subconscious mind of our customers, and it is excellent support for traditional research. The combination of both types of research enhances our understanding of the consumer, and we use those to optimize our UX and communication content.
Brand Manager

“Entropik Enhances Pack Testing with Irrefutable System 1 Responses.”

“It takes in System 1 responses which are irrefutable as compared to the claim made by the consumer. It is really helpful in pack testing, where I can gauge the noticeability and interest of my pack.”
Global Marketing Communications

“Entropik's prompt support in clarifications and troubleshooting has elevated our experience.”

“We have had the pleasure of collaborating with Entropik, and their swift responses in providing clarifications, troubleshooting issues, and effectively managing project timelines have significantly enhanced our partnership.”

“Entropik's Support for Our Research Team Is Exceptional.”

“Our research team is happy with the support we get from the Entropik team. While we are currently constrained by client requirements, we firmly believe that this tool holds untapped potential beyond our current scope.

“Entropik delves into the subconscious and helps explain brand messaging impacts better ”

Entropik Tech allows us the opportunity to include learnings from the subconscious mapping of our readers with quick testing. We have seen a 35% increase in content consumption after we started optimizing our UX and Content.”

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