Robust Survey Module
With 20+ question types, an exhaustive survey library, pre-defined question templates, monadic surveys, branching logic and more.
AI-powered Consumer
Research Platform
Agile and Accurate Consumer Insights with Surveys, Online Panel and Benchmarking
What is Affect Lab?
A DIY Quantitative behavioral research platform to help you with agile and accurate consumer research.
Who is it for?
For your Research and Marketing teams to conduct Media and Shopper research.
How does it help?
To conduct your end-to-end Quantitative research with Surveys, AI, Online Panel and Benchmarking.
What do I get from it?
Agile and accurate consumer insights that scale up your marketing decision making.
What you get with Affect Lab
Robust Survey Module
AI-led Quantitative Research
Seamlessly integrate Facial Coding and Eye Tracking with Surveys to measure attention, engagement and emotion levels of your consumers.
Online Panel
Get access to 60mn+ panelists across 120 countries with abilities to create sample audience as per your Incidence Rate and Demographic preferences.
Benchmarking
Compare research metrics against 70,000 tested experiences to know how your stimuli fare against category benchmarks and competitor scores.
Industry leading customers who love our platform
How you can use Affect Lab
1
Build your Survey
Choose questions from the exhaustive survey library or add your own survey questions.
2
Add AI Technologies
Easily embed AI into your surveys to capture facial expressions and eye gaze data.
3
Define Sample Audience
Choose testers from Affect Lab's native panel or share survey links with your own panel.
4
Analyze Insights
Get actionable consumer insights with survey results, behavioral metrics and benchmark scores.
Make Marketing Decisions that span across Customer Touchpoints
Ad Testing
Pick ads, creatives and media plans that increase your marketing spend ROI.
Path to Purchase
Pick and craft online buyer journeys that increase eComm conversions.
Shopper Research
Pick packaging and shelf placements that increase retail conversions.
Concept Testing
Pick ad, product and brand concepts that guarantee a successful launch.
Content Testing
Pick scripts and content pieces that promise reach and engagement.
Ad Testing
Pick ads, creatives and media plans that increase your marketing spend ROI.
Path to Purchase
Pick and craft online buyer journeys that increase eComm conversions.
Shopper Research
Pick packaging and shelf placements that increase retail conversions.
Concept Testing
Pick ad, product and brand concepts that guarantee a successful launch.
Content Testing
Pick scripts and content pieces that promise reach and engagement.
“Our collaboration with Entropik's UX research platform was a game-changer! ”
“Entropik's Eye-tracking technology & AOIs metrics provided precise insights into our users’ behavior. We got actionable insights into strategically revamping our app based on the findings, resulting in increased user satisfaction, and increase the size and number of transactions on GCash”
“We have seen a 35% increase in content consumption ”
“Entropik Tech allows us the opportunity to include learnings from the subconscious mapping of our readers with quick testing. We have seen a 35% increase in content consumption after we started optimizing our UX and Content.”
“Entropik delves into the subconscious and helps explain brand messaging impacts better ”
“Entropik Tech allows us the opportunity to include learnings from the subconscious mapping of our readers with quick testing. We have seen a 35% increase in content consumption after we started optimizing our UX and Content.”
“The future looks exciting as we scale our Open Innovation partnership with Entropik ”
“With strategic collaboration over 3 years, Entropik’s Emotion AL IP has incredible potential to redefine user experiences for digital apps and enhance marketing effectiveness for consumer-facing companies across Banking, Retail, Utilities & other industries. The future looks exciting as we scale our Open Innovation partnership with Entropik.”