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Emotion-recognition startup Entropik raises $25M - Read More
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What is Affect Lab?

A DIY Quantitative behavioral research platform to help you with agile and accurate consumer research.

Who is it for?

For your Research and Marketing teams to conduct Media and Shopper research.

How does it help?

To conduct your end-to-end Quantitative research with Surveys, AI, Online Panel and Benchmarking.

What do I get from it?

Agile and accurate consumer insights that scale up your marketing decision making.

What you get with Affect Lab

Robust Survey Module
Robust Survey Module

With 20+ question types, an exhaustive survey library, pre-defined question templates, monadic surveys, branching logic and more.

AI-led Quantitative Research

Seamlessly integrate Facial Coding and Eye Tracking with Surveys to measure attention, engagement and emotion levels of your consumers.

Online Panel

Get access to 60mn+ panelists across 120 countries with abilities to create sample audience as per your Incidence Rate and Demographic preferences.

Benchmarking

Compare research metrics against 70,000 tested experiences to know how your stimuli fare against category benchmarks and competitor scores.

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Industry leading customers who love our platform

How you can use Affect Lab

1

Build your Survey

Choose questions from the exhaustive survey library or add your own survey questions.

2

Add AI Technologies

Easily embed AI into your surveys to capture facial expressions and eye gaze data.

3

Define Sample Audience

Choose testers from Affect Lab's native panel or share survey links with your own panel.

4

Analyze Insights

Get actionable consumer insights with survey results, behavioral metrics and benchmark scores.

Make Marketing Decisions that span across Customer Touchpoints

Ad Testing

Pick ads, creatives and media plans that increase your marketing spend ROI.

Path to Purchase

Pick and craft online buyer journeys that increase eComm conversions.

Shopper Research

Pick packaging and shelf placements that increase retail conversions.

Concept Testing

Pick ad, product and brand concepts that guarantee a successful launch.

Content Testing

Pick scripts and content pieces that promise reach and engagement.

Ad Testing

Pick ads, creatives and media plans that increase your marketing spend ROI.

Path to Purchase

Pick and craft online buyer journeys that increase eComm conversions.

Shopper Research

Pick packaging and shelf placements that increase retail conversions.

Concept Testing

Pick ad, product and brand concepts that guarantee a successful launch.

Content Testing

Pick scripts and content pieces that promise reach and engagement.

Affect Lab’s features

See how our
Platform works

“The future looks exciting as we scale our Open Innovation partnership with Entropik ”

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“With strategic collaboration over 3 years, Entropik’s Emotion AL IP has incredible potential to redefine user experiences for digital apps and enhance marketing effectiveness for consumer-facing companies across Banking, Retail, Utilities & other industries. The future looks exciting as we scale our Open Innovation partnership with Entropik.”

“Entropik delves into the subconscious and helps explain brand messaging impacts better ”

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“It’s imperative for marketers to employ an intelligent mix of traditional research and technologically advanced solutions. Entropik delves into the subconscious and helps explain brand messaging impacts better. Their methodologies for Ad testing help us tap into consumer’s emotions and use those insights to create memorable and engaging TVCs.”

“A 35% increase in content consumption after optimising our UX and Content with Entropik ”

“Entropik Tech allows us the opportunity to include learnings from the subconscious mapping of our readers with quick testing. We have seen a 35% increase in content consumption after we started optimizing our UX and Content.”

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