Unify Consumer Research with One Platform

Inform your research and marketing decisions with Decode - an integrated consumer research platform powered by Insights AI (Emotion AI + Behavior AI + Generative AI)

Trusted by over 150+ brands worldwide
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Decode Solutions

Get a comprehensive understanding of consumer experience by capturing insights based on behavioral and emotional data through Insights AI.

Your AI Research Assistant

A user-friendly interface that allows you to ask queries and get rapid insights from research data in the Decode workspace seamlessly.

Understand Consumer Behavior in Real Time

Conduct surveys and media tests to obtain accurate and measurable data to understand consumer behavior and preferences for objective decision making.

Capture What Consumers Really Think

Dive deeper and understand the underlying reasons behind consumer opinions and expectations through different qualitative studies.

Create Ads That Matter On Social Platforms

Improve ad performance and brand awareness by testing your media simulated social media environments like Tiktok or Instagram.

Track Focus Through Predictive Eye Tracking

Get fast, automated insights by eliminating waiting time for respondents and save on recruitment costs to shape impactful decisions.

Capture Authentic Consumer Experiences Over Time

Track respondent behavior over long periods of time with different response formats like images, videos, and voice recordings.

Craft Compelling Media Creatives

Enhance media creatives by measuring how audiences respond to and engage with different forms of multimedia content and plan impactful releases.

Improve Sales With Enhanced Shopper Experience

Transform shopper experiences in retail and CPG industries with AI-based insights and innovation, and improve sales.

Copilot

Your AI Research Assistant

A user-friendly interface that allows you to ask queries and get rapid insights from research data in the Decode workspace seamlessly.

Quantitative

Understand Consumer Behavior in Real Time

Conduct surveys and media tests to obtain accurate and measurable data to understand consumer behavior and preferences for objective decision making.

Qualitative

Capture What Consumers Really Think

Dive deeper and understand the underlying reasons behind consumer opinions and expectations through different qualitative studies.

In-context

Create Ads That Matter On Social Platforms

Improve ad performance and brand awareness by testing your media simulated social media environments like Tiktok or Instagram.

Decode Focus

Track Focus Through Predictive Eye Tracking

Get fast, automated insights by eliminating waiting time for respondents and save on recruitment costs to shape impactful decisions.

Diary Studies

Capture Authentic Consumer Experiences Over Time

Track respondent behavior over long periods of time with different response formats like images, videos, and voice recordings.

Media Insights

Craft Compelling Media Creatives

Enhance media creatives by measuring how audiences respond to and engage with different forms of multimedia content and plan impactful releases.

Shopper Insights

Improve Sales With Enhanced Shopper Experience

Transform shopper experiences in retail and CPG industries with AI-based insights and innovation, and improve sales.

Decode Highlights

Discover the unique features of Decode that ensure a smooth consumer research experience.

Transcription & Translation

Fast-track your research through AI-backed transcriptions and translations and get conversation highlights up to 6x faster.

Research Repository

Remove data silos and avoid data losses within your organization with a holistic repository for all your research data.

Panel Management

Access to 80+ million respondents across 120+ countries through integrations with leading panel providers like Cint, Lucid, Dynata, etc.

Decode Templates

Explore Decode’s customizable templates to gather accurate insights and enhance your research efficiency.

Why Decode?

Gather unbiased insights for your consumer research, powered by Insights AI.

One Holistic Platform

Consolidates Qualitative, Quantitative, Media & Shopper Insights, In-Context, Diary Studies, Interviews and Decode Focus all in one platform.

Get Unified Insights

Get a single source of truth by collating all your research data in one single place for efficient knowledge continuity.

Shorten Research Cycles

6x faster turnaround time with remote testing and real-time dashboard capabilities.

Superior CSAT and ROI

Scalable and actionable insights lead to reduced time-to-market, improved brand perception, and an increase in ROI.

What Do You Get with Decode?

Help your teams build effective research processes and build products that resonate with consumers.

Conduct 3x The Current Research in Half the Time

  • Get in-house intelligence and mine past research data efficiently with Insights AI and our Research Repository.
  • Conduct simplified quantitative, qualitative, and other research studies in one single platform.
  • Conduct package, shopper, and product testing to understand consumer perception at every stage of the product lifecycle.


Drive Effective Marketing Campaigns with Accurate Insights

  • Build effective marketing campaigns with over 50+ pre-built research templates.
  • Analyze the impact of ads and other creatives to evaluate performance and purchase intent.
  • Test ad effectiveness across different social media platforms to understand performance.
Research Team

Conduct 3x The Current Research in Half the Time

  • Get in-house intelligence and mine past research data efficiently with Insights AI and our Research Repository.
  • Conduct simplified quantitative, qualitative, and other research studies in one single platform.
  • Conduct package, shopper, and product testing to understand consumer perception at every stage of the product lifecycle.


Marketing Team

Drive Effective Marketing Campaigns with Accurate Insights

  • Build effective marketing campaigns with over 50+ pre-built research templates.
  • Analyze the impact of ads and other creatives to evaluate performance and purchase intent.
  • Test ad effectiveness across different social media platforms to understand performance.

How Can Decode Help You?

Help your teams build efficient research processes and build products that resonate with consumers.

Insights AI Technologies

Insights AI (Emotion AI, Behavior AI, and Generative AI) to get unbiased insights and enable continuous consumer feedback.

Customer Research Platform

Decode offers an integrated platform to run a wide range of research like quant, qual, diaries, media & shopper research – 6x faster.

Global Respondent Panel

Global panel of 80 million+ respondents across 120+ countries to provide access to a worldwide audience.

Repository & Knowledge Management

Decode Repository acts as a single source of truth for all things consumer research, bringing true consumer intelligence in-house.

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