Case Study

An American fast-food company created an engaging, beloved ad using Decode by Entropik

Ad testing to get unbiased insights into consumer preferences

Aishwarya N K
March 19, 2024
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A popular American fast-food company faced challenges in:

  • Testing their ad and individual segments
  • Benchmarking the ad against others in the category
  • Finding the right consumers to test their ad on

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Author Bio

Aishwarya N K
Aishwarya tries to be a meticulous writer who dots her i’s and crosses her t’s. She brings the same diligence while curating the best restaurants in Bangalore. When she is not dreaming about her next scuba dive, she can be found evangelizing the Lord of the Rings to everyone in earshot.

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