Decode improved per-study cost savings by 33% for the world's leading social media platform.
The world's leading social media platform, specializing in short-form content, with an annual advertising expenditure exceeding $4 billion and maintaining a presence in over 160 countries.
Industry
Social Media
Technologies
Facial Coding
Eye Tracking
Scope
Respondents - 180
Days per study - 6
We partnered with Decode to bring in better ROI on our returns, granularity in insights, and standardization across measurement partners. Entropik’s consumer research product offered that and more. Their viewability API is one to look out for!”
- APAC Measurement Partner
Context
With over $4 billion in advertising spending, the platform offers creative efficacy and media measurement services to high-value brands as part of its campaign management offerings. Currently, the platform conducts approximately 300-400 studies annually in the APAC region alone, predominantly utilizing survey-led methods.
Problem Statement
Speed
Research TAT was 25 days for high-value assets. This lengthy TAT for insights complicates the process of taking action and scaling.
Insights Granularity
Insights from current research are limited to surveys, which can sometimes be biased, with limited depth in understanding creatives.
Lack of Standardization
Given there are 34 measurement partners in APAC covering multi countries, current methods lacked standardization to scale.
Lack of Real testing environment
Creative testing was conducted independently on the desktop and not within their publishing environment, giving generic insights on creatives.
Here’s How we helped them
1
A multi-tenant and collaborative Decode platform for creative testing in clients' platform-simulated environments. It features built-in dashboards for analyzing granular data and enhancing actionability
2
Facial coding tech to measure attention, engagement & emotions.
3
Eye Tracking to measure creative elements with highest noticeability.
4
The Impact Experienced
4X FASTER
Insights delivered in 6 days instead of the traditional 25 days.
33% Cost Savings
Per-study cost savings on ad measurement was 33%, opening doors for a better ROI and scalability
Research Agility with Richer Insights
Leveraged automated insights reports and brought in standardization across measurement partners, leading to research agility.
Related Case Studies
Decode improved per-study cost savings by 33% for the world's leading social media platform.
The world's leading social media platform, specializing in short-form content, with an annual advertising expenditure exceeding $4 billion and maintaining a presence in over 160 countries.
Industry
Social Media
Technologies
Facial Coding
Eye Tracking
Scope
Respondents - 180
Days per study - 6
We partnered with Decode to bring in better ROI on our returns, granularity in insights, and standardization across measurement partners. Entropik’s consumer research product offered that and more. Their viewability API is one to look out for!”
- APAC Measurement Partner
Context
With over $4 billion in advertising spending, the platform offers creative efficacy and media measurement services to high-value brands as part of its campaign management offerings. Currently, the platform conducts approximately 300-400 studies annually in the APAC region alone, predominantly utilizing survey-led methods.
Problem Statement
Speed
Research TAT was 25 days for high-value assets. This lengthy TAT for insights complicates the process of taking action and scaling.
Insights Granularity
Insights from current research are limited to surveys, which can sometimes be biased, with limited depth in understanding creatives.
Lack of Standardization
Given there are 34 measurement partners in APAC covering multi countries, current methods lacked standardization to scale.
Lack of Real testing environment
Creative testing was conducted independently on the desktop and not within their publishing environment, giving generic insights on creatives.
Here’s How we helped them
1
A multi-tenant and collaborative Decode platform for creative testing in clients' platform-simulated environments. It features built-in dashboards for analyzing granular data and enhancing actionability
2
Facial coding tech to measure attention, engagement & emotions.
3
Eye Tracking to measure creative elements with highest noticeability.
4
The Impact Experienced
4X FASTER
Insights delivered in 6 days instead of the traditional 25 days.
33% Cost Savings
Per-study cost savings on ad measurement was 33%, opening doors for a better ROI and scalability
Research Agility with Richer Insights
Leveraged automated insights reports and brought in standardization across measurement partners, leading to research agility.
