An American multinational consumer goods corporation increased its conversion rate by 21%

American multinational consumer goods corporation with an annual revenue of $83.93 B.

Industry

CPG

Technologies

Eye tracking
Click tracking
User journey mapping

Scope

5 countries
18 Studies

Context

As a CPG Brand, one of the fast-growing sales channel is E Commerce. As the brand list their products, they are keen to assessing the friction points in the journey to ensure a bigger basket size. Today, friction assessment is done manually against a set of Excel-based criteria and client's proprietary principles. Also, the feedback is limited to Qual Interviews which is biased and reliant on what users say, rather than than what they do.

Problem Statement

Speed

Manual P2P journeys typically took 4-6weeks to yield results, and they wanted to cut down on the time to insights

Agility

They depended heavilyon non-standardizedmethods of researchand manual qualinterviews that wereoften hard to scale anddid not give the resultsthey needed.

Unbiased Insights

Surveys & DI data is biased usually and don’t give granular insights of what can be impacted by aCPG brand on E e-comm platform

Actionability

Usually the survey & interview-led feedback gave a high-level view of things than an actual read into consumer preference at the discovery, consideration &purchase stage

Here’s How we helped them

1

Agile Platform

Built for speed and standardization, Qatalyst provided a standardized approach to capture user journeys objectively, using consistent metrics for accurate analysis.

2

Granular & Unbiased Insights

Qatalyst provides embedded tech like session recordings, eye tracking, attention measure, and click tracking to map user journeys objectively

3

Funnel Analysis

The platform allowed our client understand the various stages of the user journey funnel to derive actionable insights into the trend of buying and non-buying user cohorts

4

Scalable Solution

Qatalyst offered a scalable tech solution that allowed teams across geographies and tenants to collaborate seamlessly.

The Impact Experienced

Faster TAT

Time reduced from 6 weeks to 10 days

Democratization of Research

Our DIY platform enabled 55 team members to conduct research vs.the earlier dependency on just 3members in the research team

Improved Conversion

21% increase in user conversion byoptimizing the path to purchasejourney

Increase in RoI

32% increase in ROI on conversionfrom ads on q-comm and e-commplatforms

An American multinational consumer goods corporation increased its conversion rate by 21%

American multinational consumer goods corporation with an annual revenue of $83.93 B.

Industry

CPG

Technologies

Eye tracking
Click tracking
User journey mapping

Scope

5 countries
18 Studies

Context

As a CPG Brand, one of the fast-growing sales channel is E Commerce. As the brand list their products, they are keen to assessing the friction points in the journey to ensure a bigger basket size. Today, friction assessment is done manually against a set of Excel-based criteria and client's proprietary principles. Also, the feedback is limited to Qual Interviews which is biased and reliant on what users say, rather than than what they do.

Problem Statement

Speed

Manual P2P journeys typically took 4-6weeks to yield results, and they wanted to cut down on the time to insights

Agility

They depended heavilyon non-standardizedmethods of researchand manual qualinterviews that wereoften hard to scale anddid not give the resultsthey needed.

Unbiased Insights

Surveys & DI data is biased usually and don’t give granular insights of what can be impacted by aCPG brand on E e-comm platform

Actionability

Usually the survey & interview-led feedback gave a high-level view of things than an actual read into consumer preference at the discovery, consideration &purchase stage

Here’s How we helped them

1

Agile Platform

Built for speed and standardization, Qatalyst provided a standardized approach to capture user journeys objectively, using consistent metrics for accurate analysis.

2

Granular & Unbiased Insights

Qatalyst provides embedded tech like session recordings, eye tracking, attention measure, and click tracking to map user journeys objectively

3

Funnel Analysis

The platform allowed our client understand the various stages of the user journey funnel to derive actionable insights into the trend of buying and non-buying user cohorts

4

Scalable Solution

Qatalyst offered a scalable tech solution that allowed teams across geographies and tenants to collaborate seamlessly.

The Impact Experienced

Faster TAT

Time reduced from 6 weeks to 10 days

Democratization of Research

Our DIY platform enabled 55 team members to conduct research vs.the earlier dependency on just 3members in the research team

Improved Conversion

21% increase in user conversion byoptimizing the path to purchasejourney

Increase in RoI

32% increase in ROI on conversionfrom ads on q-comm and e-commplatforms