Qatalyst improved the time to insights of a Philippine-based mobile payments service by 7x

A Philippine-based mobile payments service owned by Globe Fintech Innovations, Inc. that captures 70% of the Philippines Wallet market share.

Industry

BFSI

Technologies

Facial Coding
Eye Tracking
Click Tracking
Journey Mapping

Scope

Days per study - 4
35 Studies 

Our collaboration with Entropik's UX research platform was a game-changer! Their Eye-tracking technology & AOIs metrics provided precise insightsinto our users’ behavior. Wegot actionable insightsinto strategically revamping our app based on the findings, resulting in increased user satisfaction, and increase the size and number of transactions

- Head of Digital Experience

Context

The company owning 70% of the digital wallet market share is looking to scale its digital journey by optimizing customer experience leading to better retention and higher conversion in the acquisition funnel. This is further oriented to the ambition of scaling multi-region

Problem Statement

Fast Tat

With the ambition to scale fast, they were looking at tools that allow them to conduct all types of research with 5days TAT

Agile

The tool should be able to scale beyondUX researchers and can be democratized across PMs

Pinpointed actionable Unbiased insights

In this regard, the expectation was for a tool to provide unbiased insights rather than generic outcomes.

Coverage

The panel should cater to Philippines market cover all kind of user personas needed.

Here’s How we helped them

1

Entropik’s Qatalyst – AI Powered Integrated research platform delivered an average TAT of 4 days per study. Being DIY in nature it cuts across manual touch points and allows to run UX research at scale.

2

The agile approach of Qatalyst allowed the client to test user journeys, prototypes, mockups, and Live Applications at various stages iteratively leading it to scale to PMs

3

Qatalyst’s AI tech like Facial Coding, Eye tracking, Click Tracking, and Journey Mapping allowed us to understand optimal User paths, precise UI element hierarchies, and usability benchmarks in an unbiased way.

4

Qatalyst’s user panel has over 80 million respondents across 120 countries giving the ability to research various user cohorts at click of a button.

The Impact Experienced

7X Faster

Insights delivered in 2-3 daysinstead of the traditional 21 days.

Democratization of UX

Our DIY platform enabled 20 PM’s to conduct 35 studies against earlier load on just 2 UX Leads.

Richer Insights

Leveraged drivers of noticeability based on attention metrics to improve time taken on transaction summary page.

Qatalyst improved the time to insights of a Philippine-based mobile payments service by 7x

A Philippine-based mobile payments service owned by Globe Fintech Innovations, Inc. that captures 70% of the Philippines Wallet market share.

Industry

BFSI

Technologies

Facial Coding
Eye Tracking
Click Tracking
Journey Mapping

Scope

Days per study - 4
35 Studies 

Our collaboration with Entropik's UX research platform was a game-changer! Their Eye-tracking technology & AOIs metrics provided precise insightsinto our users’ behavior. Wegot actionable insightsinto strategically revamping our app based on the findings, resulting in increased user satisfaction, and increase the size and number of transactions

- Head of Digital Experience

Context

The company owning 70% of the digital wallet market share is looking to scale its digital journey by optimizing customer experience leading to better retention and higher conversion in the acquisition funnel. This is further oriented to the ambition of scaling multi-region

Problem Statement

Fast Tat

With the ambition to scale fast, they were looking at tools that allow them to conduct all types of research with 5days TAT

Agile

The tool should be able to scale beyondUX researchers and can be democratized across PMs

Pinpointed actionable Unbiased insights

In this regard, the expectation was for a tool to provide unbiased insights rather than generic outcomes.

Coverage

The panel should cater to Philippines market cover all kind of user personas needed.

Here’s How we helped them

1

Entropik’s Qatalyst – AI Powered Integrated research platform delivered an average TAT of 4 days per study. Being DIY in nature it cuts across manual touch points and allows to run UX research at scale.

2

The agile approach of Qatalyst allowed the client to test user journeys, prototypes, mockups, and Live Applications at various stages iteratively leading it to scale to PMs

3

Qatalyst’s AI tech like Facial Coding, Eye tracking, Click Tracking, and Journey Mapping allowed us to understand optimal User paths, precise UI element hierarchies, and usability benchmarks in an unbiased way.

4

Qatalyst’s user panel has over 80 million respondents across 120 countries giving the ability to research various user cohorts at click of a button.

The Impact Experienced

7X Faster

Insights delivered in 2-3 daysinstead of the traditional 21 days.

Democratization of UX

Our DIY platform enabled 20 PM’s to conduct 35 studies against earlier load on just 2 UX Leads.

Richer Insights

Leveraged drivers of noticeability based on attention metrics to improve time taken on transaction summary page.