Our customer, the leading manufacturer and distributor of non-alcoholic beverages in Lebanon, was looking to launch a non-alcoholic beverage. They had come up with a new pack design which involved a new feature.
The customer wanted to measure acceptance of the new feature in the post-covid market. They also wanted to check for the noticeability of the new feature to know if it acts as a brand differentiator. Find out how Entropik helped in analysing the noticeability and acceptance of the new feature in the packaging.
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