Case Study

Entropik helped establish new feature acceptance in the post-covid market

Pack testing to gauge the efficacy of new feature

Shireen Noushad
July 5, 2023
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Our customer, the leading manufacturer and distributor of non-alcoholic beverages in Lebanon, was looking to launch a non-alcoholic beverage. They had come up with a new pack design which involved a new feature.  

The customer wanted to measure acceptance of the new feature in the post-covid market. They also wanted to check for the noticeability of the new feature to know if it acts as a brand differentiator. Find out how Entropik helped in analysing the noticeability and acceptance of the new feature in the packaging.

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Author Bio

Shireen Noushad
Shireen adores writing and currently, she’s all about making B2B content fun, engaging, and 100% non-boring. She's intrigued by the scope of AI(not scared, yet), and how it helps advance operations on all fronts across industries. On a typical day, she scours the internet for anything and everything AI-related, and goes on a loop of writing and re-writing cause it’s just not perfect.

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