Our client wanted to identify the best-performing scenes in the first-cut version of the promos to make the final cut. Given that making promo is subjective, it's hard to select cuts and edits that guarantee a viral show.
Existing methods of gathering consumer reaction to promo rely on stated responses, surveys and focus groups. These are mostly biased and lack granularity to act upon. The client was looking for actional consumer insights on accurate reactions to make the final cut of the promo.
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