Case Study

Entropik helped identify the winning pack for improved sales

Pack testing to gauge noticeability of product on the shelf against competitors

Shireen Noushad
July 5, 2023
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Our customer, a multinational brand planning and innovation company, needed to identify the winning package design, from a set of 3. The product had to be launched in a new market, in New Zealand and the customer wanted to ensure the pack design stood out from among its competitors.

The customer wanted to conduct a quick consumer research project, to run a comparative analysis of the new packaging and old packaging. They were also looking to measure engagement and gauge the noticeability of the pack on the shelf.

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Author Bio

Shireen Noushad
Shireen adores writing and currently, she’s all about making B2B content fun, engaging, and 100% non-boring. She's intrigued by the scope of AI(not scared, yet), and how it helps advance operations on all fronts across industries. On a typical day, she scours the internet for anything and everything AI-related, and goes on a loop of writing and re-writing cause it’s just not perfect.

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