Case Study

Entropik helped identify the winning pack for improved sales

Pack testing to gauge noticeability of product on the shelf against competitors

Shireen Noushad
July 5, 2023
White Smiley icon

Our customer, a multinational brand planning and innovation company, needed to identify the winning package design, from a set of 3. The product had to be launched in a new market, in New Zealand and the customer wanted to ensure the pack design stood out from among its competitors.

The customer wanted to conduct a quick consumer research project, to run a comparative analysis of the new packaging and old packaging. They were also looking to measure engagement and gauge the noticeability of the pack on the shelf.

Continue reading?

Enter your details to gain access to our entire case study for an insightful read!

Oops! Something went wrong while submitting the form.

Thank You!

We will share the case study soon

Author Bio

Shireen Noushad
Shireen adores writing and currently, she’s all about making B2B content fun, engaging, and 100% non-boring. She's intrigued by the scope of AI(not scared, yet), and how it helps advance operations on all fronts across industries. On a typical day, she scours the internet for anything and everything AI-related, and goes on a loop of writing and re-writing cause it’s just not perfect.

Get your Product Pack Design tested against competitors

Got a question?
Check out our FAQ’s