Case Study
Entropik helped identify the winning pack for improved sales
Pack testing to gauge noticeability of product on the shelf against competitors
Our customer, a multinational brand planning and innovation company, needed to identify the winning package design, from a set of 3. The product had to be launched in a new market, in New Zealand and the customer wanted to ensure the pack design stood out from among its competitors.
The customer wanted to conduct a quick consumer research project, to run a comparative analysis of the new packaging and old packaging. They were also looking to measure engagement and gauge the noticeability of the pack on the shelf.
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