World’s largest snack company used pack testing to improve purchase intent by 37%
Our client, the world’s largest snack company wanted to understand if redesigning their packaging designs would be worth the investment. They wanted to move away from the traditional consumer research methods they were using, since the insights were not actionable.
The client was also looking for a cost-efficient solution to scale their consumer research. They needed both marketing and creative insights to help their marketing team identify what was working, and not working with regard to the packs. Find out how they used our platform to increase purchase intent with the right pack design at a lower insights budget.
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