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Case Study

Entropik helped improve purchase intent by 37%

World’s largest snack company used pack testing to improve purchase intent by 37%

Shireen Noushad
May 22, 2023
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Our client, the world’s largest snack company wanted to understand if redesigning their packaging designs would be worth the investment. They wanted to move away from the traditional consumer research methods they were using, since the insights were not actionable.  

The client was also looking for a cost-efficient solution to scale their consumer research. They needed both marketing and creative insights to help their marketing team identify what was working, and not working with regard to the packs. Find out how they used our platform to increase purchase intent with the right pack design at a lower insights budget.

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Author Bio

Shireen Noushad
Shireen adores writing and currently, she’s all about making B2B content fun, engaging, and 100% non-boring. She's intrigued by the scope of AI(not scared, yet), and how it helps advance operations on all fronts across industries. On a typical day, she scours the internet for anything and everything AI-related, and goes on a loop of writing and re-writing cause it’s just not perfect.

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