Entropik helped in building an effective media distribution plan

Our Customer, an American multinational medical devices and health care company, was looking to improve media distribution efficacy by testing the promo across audiences and channels. They were looking to elevate their promotional campaign to new heights, capturing the attention and interest of their target audience.  

With the help of our integrated consumer research platform, we delve into the Creative Efficacy of the promo. They were also looking for a comprehensive media strategy that maximized exposure and engagement. Find out how we helped our Customer overcomes the roadblocks in their consumer research and solve for the above.