Case Study

Entropik helped in building an effective media distribution plan

Test the product promo to identify best performing channel for maximum audience engagement

Shireen Noushad
July 5, 2023
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Our Customer, an American multinational medical devices and health care company, was looking to improve media distribution efficacy by testing the promo across audiences and channels. They were looking to elevate their promotional campaign to new heights, capturing the attention and interest of their target audience.  

With the help of our integrated consumer research platform, we delve into the Creative Efficacy of the promo. They were also looking for a comprehensive media strategy that maximized exposure and engagement. Find out how we helped our Customer overcomes the roadblocks in their consumer research and solve for the above.

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Author Bio

Shireen Noushad
Shireen adores writing and currently, she’s all about making B2B content fun, engaging, and 100% non-boring. She's intrigued by the scope of AI(not scared, yet), and how it helps advance operations on all fronts across industries. On a typical day, she scours the internet for anything and everything AI-related, and goes on a loop of writing and re-writing cause it’s just not perfect.

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