Entropik helped in identifying winning automobile ad

Our Customer, an American multinational automobile manufacturer, was looking to speed up their consumer research process in identifying the best-performing ad. The Customer has 3 options for the same ad and wanted to pin-point the ad that resonated the most with the target audience.  

The Customer wanted to measure the efficacy and engagement of the promotional campaign. They also wanted to evaluate the creative efficacy of the posters across various target groups. Find out how the Customer was able to acquire actionable insights using our integrated consumer research platform to test their creatives.