Case Study

Entropik helped in identifying winning automobile ad

Test 3 ads and posters to identify best performing options

Shireen Noushad
July 5, 2023
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Our Customer, an American multinational automobile manufacturer, was looking to speed up their consumer research process in identifying the best-performing ad. The Customer has 3 options for the same ad and wanted to pin-point the ad that resonated the most with the target audience.  

The Customer wanted to measure the efficacy and engagement of the promotional campaign. They also wanted to evaluate the creative efficacy of the posters across various target groups. Find out how the Customer was able to acquire actionable insights using our integrated consumer research platform to test their creatives.

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Author Bio

Shireen Noushad
Shireen adores writing and currently, she’s all about making B2B content fun, engaging, and 100% non-boring. She's intrigued by the scope of AI(not scared, yet), and how it helps advance operations on all fronts across industries. On a typical day, she scours the internet for anything and everything AI-related, and goes on a loop of writing and re-writing cause it’s just not perfect.

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