Case Study

Entropik helped increase the number of customers completing their online journey

Here’s how Entropik helped an Indian online medical consultation company improve its user journey.

Aishwarya N K

June 28, 2023

Our client was coming up with a new ‘instant consultation’ feature and wanted to ensure it was a huge success on launch. They also wanted to improve their chatbot feature, which had a low engagement rate.

By capturing users' data such as facial emotions and eye gaze data among others, we were able to recommend the preferred user journey, identify and improve on friction points, and improve the discoverability of key icons.

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Author Bio

Aishwarya N K

Aishwarya tries to be a meticulous writer who dots her i’s and crosses her t’s. She brings the same diligence while curating the best restaurants in Bangalore. When she is not dreaming about her next scuba dive, she can be found evangelizing the Lord of the Rings to everyone in earshot.