Entropik helped test promo and optimise promotion budget allocation

Our client was looking to launch a new prime time show and had 6 versions of the promo. The promotion budget was set based on traditional surveys; however, it did not bring in the expected ratings.

The client wanted to make better media spend attribution across promos. They were also looking for actionable insights and suggestions to optimize the promo. Their goal was to deliver maximum returns in the launch week.