Entropik helped the brand to create new recipe in new market

Our customer, the world’s largest snack company wanted to launch their products in Malaysia, Indonesia, and the Philippines. They were finding it difficult to understand actual consumer perception towards their brand and their competitors.  

The customer wanted in-depth insight into consumer preferences, purchase decisions, and consumption patterns of the product. They also wanted to know the combination of ingredients that worked best with the consumers to help develop new recipes for the new market.