Case Study

Entropik helped to increase the CTR in an app by 28%

How did we help a leading online food delivery company increase their CTR?

Aishwarya N K

June 28, 2023

Our client felt that their pricing options and offers were not discoverable enough for customers, which meant that they had a low CTR even during offer periods.

We were able to improve the noticeability of discount offers by conducting A/B testing and tracking the positive and negative emotions users felt while using the app using our AI tech, leading to an increase in CTR based on our recommendations.

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Author Bio

Aishwarya N K

Aishwarya tries to be a meticulous writer who dots her i’s and crosses her t’s. She brings the same diligence while curating the best restaurants in Bangalore. When she is not dreaming about her next scuba dive, she can be found evangelizing the Lord of the Rings to everyone in earshot.