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Case Study

Entropik reduced friction and improved the user experience of an e-commerce app

How did Entropik help a leading Indian E-commerce company increase their conversion?

Aishwarya N K
June 28, 2023
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Our client wanted to analyze the noticeability of the new elements that they had used in the app. They also wanted to analyze any friction points and bottlenecks present in the app to create a seamless user experience for their users.

Through our AI technologies, we conducted aided tasks and were able to reduce friction, improve their user experience and provide a lift in conversion.

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Author Bio

Aishwarya N K
Aishwarya tries to be a meticulous writer who dots her i’s and crosses her t’s. She brings the same diligence while curating the best restaurants in Bangalore. When she is not dreaming about her next scuba dive, she can be found evangelizing the Lord of the Rings to everyone in earshot.

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