Case Study

Entropik reduced the drop-off rate on a banking app

Here’s how we helped a leading international BFSC reduce their dropoff rate.

Aishwarya N K

June 28, 2023

Our client’s concern was twofold: their key icons were not discoverable and they had a high dropoff rate. This led to a drop in signups, as customers couldn’t find the information they needed,

With our AI tech, we were able to decrease dropoff by a marked amount by closely following and analyzing the customer acquisition journey to identify the barrier points.

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Author Bio

Aishwarya N K

Aishwarya tries to be a meticulous writer who dots her i’s and crosses her t’s. She brings the same diligence while curating the best restaurants in Bangalore. When she is not dreaming about her next scuba dive, she can be found evangelizing the Lord of the Rings to everyone in earshot.