Case Study

Find out how Entropik helped increase leading news channel’s TRP

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April 12, 2023
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Our client wanted to analyse their ranking against their biggest competitors, to understand how they can improve their content to overcome the competition. Our client wanted their content to be easier to consume.

Using our consumer insights platform, they tested the impact of their graphic elements. Using our patented AI technologies, our platform identified the aspects that were more appealing/persuasive to the viewers.  

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