Case Study

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Media research for Nickelodeon

April 12, 2023

Our client is one of the leading content makers in the kid's genre and needed to understand kids’ liking & preferences.

Surveys & focus groups did not work as kids found it hard to articulate their precise likings. Our client needed to evaluate the non-verbal cues and emotions the children were feeling. The client needed to identify the themes, concepts & elements that children resonated with, before launching the show.

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