Qatalyst improved the time to insights of a Philippine-based mobile payments service by 7x
A Philippine-based mobile payments service owned by Globe Fintech Innovations, Inc. that captures 70% of the Philippines Wallet market share.
Industry
BFSI
Technologies
Facial Coding
Eye Tracking
Click Tracking
Journey Mapping
Scope
Days per study - 4
35 Studies
Our collaboration with Entropik's UX research platform was a game-changer! Their Eye-tracking technology & AOIs metrics provided precise insightsinto our users’ behavior. Wegot actionable insightsinto strategically revamping our app based on the findings, resulting in increased user satisfaction, and increase the size and number of transactions
- Head of Digital Experience
Context
The company owning 70% of the digital wallet market share is looking to scale its digital journey by optimizing customer experience leading to better retention and higher conversion in the acquisition funnel. This is further oriented to the ambition of scaling multi-region
Problem Statement
Fast Tat
With the ambition to scale fast, they were looking at tools that allow them to conduct all types of research with 5days TAT
Agile
The tool should be able to scale beyondUX researchers and can be democratized across PMs
Pinpointed actionable Unbiased insights
In this regard, the expectation was for a tool to provide unbiased insights rather than generic outcomes.
Coverage
The panel should cater to Philippines market cover all kind of user personas needed.
Here’s How we helped them
1
Entropik’s Qatalyst – AI Powered Integrated research platform delivered an average TAT of 4 days per study. Being DIY in nature it cuts across manual touch points and allows to run UX research at scale.
2
The agile approach of Qatalyst allowed the client to test user journeys, prototypes, mockups, and Live Applications at various stages iteratively leading it to scale to PMs
3
Qatalyst’s AI tech like Facial Coding, Eye tracking, Click Tracking, and Journey Mapping allowed us to understand optimal User paths, precise UI element hierarchies, and usability benchmarks in an unbiased way.
4
Qatalyst’s user panel has over 80 million respondents across 120 countries giving the ability to research various user cohorts at click of a button.
The Impact Experienced
7X Faster
Insights delivered in 2-3 daysinstead of the traditional 21 days.
Democratization of UX
Our DIY platform enabled 20 PM’s to conduct 35 studies against earlier load on just 2 UX Leads.
Richer Insights
Leveraged drivers of noticeability based on attention metrics to improve time taken on transaction summary page.
Related Case Studies
Qatalyst improved the time to insights of a Philippine-based mobile payments service by 7x
A Philippine-based mobile payments service owned by Globe Fintech Innovations, Inc. that captures 70% of the Philippines Wallet market share.
Industry
BFSI
Technologies
Facial Coding
Eye Tracking
Click Tracking
Journey Mapping
Scope
Days per study - 4
35 Studies
Our collaboration with Entropik's UX research platform was a game-changer! Their Eye-tracking technology & AOIs metrics provided precise insightsinto our users’ behavior. Wegot actionable insightsinto strategically revamping our app based on the findings, resulting in increased user satisfaction, and increase the size and number of transactions
- Head of Digital Experience
Context
The company owning 70% of the digital wallet market share is looking to scale its digital journey by optimizing customer experience leading to better retention and higher conversion in the acquisition funnel. This is further oriented to the ambition of scaling multi-region
Problem Statement
Fast Tat
With the ambition to scale fast, they were looking at tools that allow them to conduct all types of research with 5days TAT
Agile
The tool should be able to scale beyondUX researchers and can be democratized across PMs
Pinpointed actionable Unbiased insights
In this regard, the expectation was for a tool to provide unbiased insights rather than generic outcomes.
Coverage
The panel should cater to Philippines market cover all kind of user personas needed.
Here’s How we helped them
1
Entropik’s Qatalyst – AI Powered Integrated research platform delivered an average TAT of 4 days per study. Being DIY in nature it cuts across manual touch points and allows to run UX research at scale.
2
The agile approach of Qatalyst allowed the client to test user journeys, prototypes, mockups, and Live Applications at various stages iteratively leading it to scale to PMs
3
Qatalyst’s AI tech like Facial Coding, Eye tracking, Click Tracking, and Journey Mapping allowed us to understand optimal User paths, precise UI element hierarchies, and usability benchmarks in an unbiased way.
4
Qatalyst’s user panel has over 80 million respondents across 120 countries giving the ability to research various user cohorts at click of a button.
The Impact Experienced
7X Faster
Insights delivered in 2-3 daysinstead of the traditional 21 days.
Democratization of UX
Our DIY platform enabled 20 PM’s to conduct 35 studies against earlier load on just 2 UX Leads.
Richer Insights
Leveraged drivers of noticeability based on attention metrics to improve time taken on transaction summary page.
