If you have ever been stuck trying to leverage past research data, this article is for you.
There is a reason humankind built the search button and fast food- convenience and speed. The human population has grown over time, and so has the amount of data they have generated. This expedited the need for a solution that makes research easily consumable.
The most prominent problems faced by researchers are- 1) data is siloed, 2) repetition of the same research by various teams, 3) existing tools are fragmented, 4) reports getting lost or going unnoticed, 5) no way to map existing research to solve future problems, 6) delay in cross-collaboration.
Did you know that an average employee wastes more than 21 days a year doing repetitive tasks? Creating a research repository for insights can help you- 1) create scalable workflows, 2) increase transparency across teams, 3) avoid loss of data, 4) reduce the turnaround time, 5) democratize data and 6) have a single source of intelligence.
In this article, we will learn how you can create a research repository to structure your research processes and optimize insights management.
The Holy Grail of Insights
A research repository is a cornerstone for successful research. The essential characteristics every research repository should have-
# Single Source of Truth
All feedback data should be updated in one place. It should support the different types of research data you gather. Be it quantitative or qualitative, it should be an integrated research platform where you can conduct and store all the data seamlessly.
Feedback data should be easy to find and consume for all stakeholders and team members. They should be able to pull up data using attributes like demography, gender, age etc.
The more approachable your repository is, the higher the adoption will be. It should avoid making processes complicated and clunky. Repositories should simplify data analysis with automated reports and data visualization.
A research repository should be able to map back to the raw feedback if the need arises. Teams should be able to find past data for the present research. This ensures that multivariate data remains legible in repeat research or longitudinal tracking.
Ease of access is vital for a research repository. Be it newcomers or stakeholders, past data and ongoing research should be easily accessible to everyone. This allows faster decision-making and reduced Turn Around Time.
Research data contains sensitive and confidential information. Your research repository is the single source of all your research insights making security a crucial aspect. It should follow international and local security guidelines and mandates like GDPR compliance. It should also have clear policies for data storage, retention, encryption and deletion etc.
Research repositories should be a single source of intelligence for efficient insights management and seamless cross-collaboration between teams. An online integrated research platform is one of the best options for this. Let’s look at how integrated research platforms are a game-changer!
# One Tool to Rule Them All
Integrated Research Platforms help you- 1) conduct Quantitative and Qualitative Research, 2) store the data gathered, 3) derive actionable insights, and 4) share action items through automated charts and reports. You do not have to rely on other tools and go back and forth to collect and analyze data.
# Agility, Agility, Agility
Agility requires multiple iterations to reach the desired outcome. Integrated research platforms being cloud-based can be accessed from anywhere for faster cross-collaboration, have benchmark scores for comparison against competitors, access to online panels and an online repository for easy access to past research data and insights.
# Storage for Quantitative and Qualitative research
An integrated research platform can house both quantitative and qualitative data. This allows researchers to have a holistic understanding of the business problem and identify any gaps in the research methodology. It stores data from surveys, focus group discussions, interviews etc., all in one place.
# Complemented by AI
Integrated research platforms use AI-based technologies like Facial Coding, Eye Tracking and Voice AI to improve the actionability and reliability of the data. This ensures that derived insights can be implemented with confidence and takes into account the emotional and subconscious feedback that is unstated.
“Research is something that everyone can do, and everyone ought to do. It is simply collecting information and thinking systematically about it.”
– Raewyn Connell
Creating efficient research repositories brings discipline and advancement in research processes. It brings structure and makes conducting research easier and faster. With all the feedback data gathered through the years available in one place, cross-collaboration is seamless.
History repeats itself, and so do market dynamics. With access to insights derived from previous studies, tackling business problems does not have to be an arduous task. Integrated research platforms make this possible and take your research one step further.
Integrated research platforms help you conduct research, collect and analyze data all in one place. This single source of truth gives you a holistic research experience and helps decision makers derive agile, scalable and actionable consumer insights.