Design Language : What is it and How you can create one

A design language provides consistency, improves brand recall, helps create clean designs and fastens the innovation process. Learn how you can create one with this article!

Author

Tanvi Moitra

Date

September 30, 2023

Visual communication is incredibly challenging. It is varied, limitless, and unrelenting. In order for designers to communicate with end consumers clearly, consistently, and cohesively, a design language must be established.

This development is a time-consuming process that calls for input and cooperation from numerous departments and stakeholders. But by developing a design language you will be able to produce convergent and cohesive experiences, considerably reduce spending, and establish a high design standard that is simple to adhere to.

In this article, we will talk about everything there is to know about design language and how you can effortlessly create one. So, let’s get started!

What is a Design Language?

A design language system is a collection of visual, typographic, and interaction standards that work to align a product or brand's appearance, feel, and behavior. It outlines the components of a user interface, including colors, typefaces, icons, and patterns, and offers guidelines for how to apply them in various situations. A design language system seeks to deliver consistency and coherence across many touchpoints, guaranteeing a recognisable, understandable, and smooth user experience.

What is a Design Language

A design language also functions as a link between wireframing and visual design. In addition to giving products a distinctive and consistent feel, design language aids in achieving visual harmony between design elements. A design language system is extremely important in the process of designing products.

Why do you need a Design Language?

A design language is an important component of your design process because it helps a project to advance with clarity, cohesiveness, and speed.

A well-designed design language is also important because-

  • Ensures that design teams produce outputs that are consistent and cohesive regardless of who is working on the project
  • Streamlines training and transfers by distributing instructions and guidelines to new team members
  • Helps build a strong brand image and trust by ensuring brand consistency
  • Increases the intuitiveness of digital products by giving people a comfortable and consistent experience
  • When product teams are more productive and efficient, they make fewer design decisions, which lays the groundwork for scalability

Components of Design Language

A set of aesthetic and conceptual principles is required for a design language. These standards can be divided into three pillars:

  • A group of UI elements and patterns
  • Style manuals
  • The usage of colours, typography, iconography, interactivity, animations, valuable resources, folder systems, naming conventions, and the grid structure of the product are all defined by these pillars of semantic documentation.

A design language must also give a thorough grasp of the brand's values and tone of voice.

Who Should Create a Design Language?

A design language should be created by -

  • UX/UI designers should be in charge of the language's visual elements.
  • Accessibility experts make sure the text adheres to accessibility guidelines.
  • UX writers or content strategists are in charge of setting the limits for brand spokespersons and tone of voice.
  • Researchers should offer insightful analysis of end-user needs.
  • Front-end developers are important in creating programming syntax that is efficient and helping with documentation.

How to Create a Design Language

  1. Performing a UI Audit

The process of developing a design language begins with a thorough audit of the product's current user interface (UI). A thorough analysis of the current UI components, including font, colour, icons, and space, should be included of this audit. The audit should also take market trends, business objectives, and the product's target market into account. A basis for creating the design language will be laid out by the data acquired from the UI audit.

  1. Creating a Design Language Vocabulary

The next stage after finishing the UI audit is to develop the design language's vocabulary. The names of the various design components, such as typefaces, colours, icons, and space, should be included in this lexicon. Additionally, the language should specify each element's attributes, such as size, weight, and contrast. The terminology must to be thorough and simple to comprehend so that designers and developers can use it as a reference.

  1. Establishing Design Principles and Guidelines

Establishing design principles and guidelines is the next phase. These rules should specify how the different design components should be applied consistently. The guidelines should take into account the product's target market, company objectives, and market trends and should be based on the data received during the UI audit. It will be simpler for teams to produce uniform designs if the guidelines are clear and simple to understand.

  1. Setting Standards

It's crucial to define rules for the design language in addition to design principles. These guidelines ought to specify how the design elements are to be applied in particular circumstances, such as on various platforms or settings. The regulations should be founded on design principles and offer developers and designers with precise, easy-to-follow instructions.

  1. Adjusting to the Ecosystem of Visual Language

Finally, the design language needs to be adjusted to the product's visual language ecology. This can entail combining pre-existing design components, such typefaces or iconography, and making sure the new design language blends in naturally with them. As the needs of the product, the target market, and market trends change over time, the design language should also be updated and improved. Teams may make sure that the product remains useful and efficient over time by iteratively improving the design language.

The Bottom Line 

A design language is an important part of the design process. It provides consistency, improves brand recall, helps create clean designs and fastens the innovation process. Whether your team is small or involves multiple stakeholders, creating a design language is the best way to create an agile design for your products. 

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Author Bio

Tanvi can usually be found anxiously treading the office floor to get her content reviewed, here at Entropik. When not absorbed by researching and writing, she loves to read, go for a swim, play badminton, paint, and otherwise spend too much time bingeing on the Office and cuddling her German Shepherd, Whiskey. An absolute foodie, she would love to cook and bake for you and even give you the best dessert suggestions in the office.

Tanvi Moitra

Product Marketing Specialist

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