World's 1st Interactive Shopper Research Platform

The world's first interactive shopper research platform enables businesses to gather real-time insights by engaging with shoppers in-store through a mobile app.

Author

Reshu Rathi

Date

February 22, 2023

If Online Shopping wasn’t enough of a challenge for the Retail sector, Covid-19 has given customers even more reasons to shop online. The steady rise in Online Shopping is recorded up to 44% growth in 2020, and the sudden impact of Covid-19 has left retailers with no option but to innovate.
Experts predict in-stores to transform into immersive, customer experience centers to stand out from online stores. According to a 2021 Forbes study, 90% of its respondents said that they would likely return to a business where they had a positive in-store experience.

Importance of Shopper Research Platform

Shopper Research is the first step towards in-store innovation, finding out what works and doesn’t work to persuade the new-age customer with in-store experiences. And in the wake of Covid-19, if there’s one realization that consumer insights teams have had, it is that traditional methods like surveys, interviews, and CLTs are not feasible or scalable options for shopper research anymore. These in-person methods have always been resource-intensive and time-consuming, limiting the scope of shopper research to influence retail innovation.

Secondly, surveys or interviews completely rely on the stated responses of the tester panel. However, 95% of the purchase decisions are made by the subconscious mind. Customers are usually unable to articulate these subconscious preferences in controlled environments like surveys/interviews, thus failing to describe the real intent/triggers that led them to purchase something.

To solve these two problems, Entropik Tech has launched “Interactive Virtual Shopper Research” on its Emotion Analytics platform, Affect Lab. Augmenting its existing shopper research solution, the platform now enables researchers to simulate an interactive and virtual shopping environment to test packaging, planograms, store layouts, and point of sale materials (PoSM).

Leveraging Interactive Virtual Shopper Research

360 Retail Walkthrough

  • Researchers can simulate a complete virtual shopper environment by uploading store walkthrough videos or a link to a 2D/3D interactive store walkthrough.
  • The insights generated from these tests can be used to pick the most persuasive in-store configurations and identify high/low engagement zones inside a store.
  • The retail walkthroughs can also be used to measure the noticeability and persuasiveness of Point of Sale Materials (PoSM).
360 Retail Walkthrough

2D Pack/3D Pack Testing

  • If the study involves testing packaging designs, researchers can upload their 2D packaging designs and compare them with other variants or competitor packages.
  • Multiple products can be added with suitable descriptions and price points.
  • The insights generated from these tests can be used to identify the package designs that are more noticeable and persuasive in comparison with competitor packages.
Shopper Research Platform

Planogram/Shelf Testing

  • If the study involves testing shelf placement and layout, researchers can design their own virtual planogram or upload a pre-designed one into the platform.
  • Customizations can be made in terms of shelf rows/height/width and package size while creating a new shelf design from scratch.
  • The insights generated from these tests can be used to pick the most efficient/noticeable shelf layouts and best placement strategies for packages to be picked up.
Planogram/Shelf Testing


best placement strategies

Interactive Retail Testing

  • If the study involves shopping tasks, the virtual shelves can be further made interactive by including “Add to Cart” feature.
  • Instructions to these virtual shopping tasks can be provided in the beginning of the test.
  • The insights generated from this test can be a good measure of the purchase intent that is driven by the overall packaging and shelf placement strategy.
Interactive Retail Testing 

Added Benefit of Affect Lab Features

  • Powered with Eye Tracking, the platform provides actionable insights on where the shopper is looking and for how long; visualized as heatmaps, AOIs, and gaze plots.
Benefit of Affect Lab Features
  • Also powered by Facial Coding, the platform uses facial expressions to measure emotional responses during the shopping experience, highlighting high and low points.
Facial Coding
  • In addition to these Emotion AI-powered quantitative tests, researchers can add screening, pre-survey, and post-survey questions to obtain qualitative insights.
Emotion AI
  • All of the above-mentioned tests can be performed and benchmarked across 110 countries using Affect Lab’s online panel of 50mn+ respondents or the researcher’s own panel.

Conclusion

Entropik Tech’s Interactive Virtual Shopper Research solves two major challenges that consumer insights teams are facing today:

  • Scalability: Making Shopper Research more feasible and scalable by making it completely online. This means shopper research can be performed at the fingertips of both the researcher and participant, using a laptop, phone, or tablet.
  • Accuracy: Making Shopper Research more accurate by measuring subconscious shopper behavior. This means researchers can now pinpoint the design elements, shelf placements, and emotional triggers that influenced a purchase.

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Want to conduct lean and unbiased research? Try out Entropik's tech behavioral research platform today!
Want to conduct lean and unbiased research? Try out Entropik's tech behavioral research platform today!
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With lots of unique blocks, you can easily build a page without coding.

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With lots of unique blocks, you can easily build a page without coding.

2

Click on Study templates

With lots of unique blocks, you can easily build a page without coding.

3

Start from scratch

With lots of unique blocks, you can easily build a page without coding.

4

Add blocks to the content

With lots of unique blocks, you can easily build a page without coding.

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Saving the Template

With lots of unique blocks, you can easily build a page without coding.

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Publish the Template

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Author Bio

Reshu Rathi is an online marketing and conversion rate enthusiast. She specializes in content marketing, lead generation, and engagement strategy. Her byline can be found all over the web

Reshu Rathi

Product Marketing Specialist

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