Consumer’s journey has long been used to identify market opportunities for business growth. Organizations spend astronomical sums of money creating detailed personas and customer journey maps through insights. With more and more organizations making their business decisions based on data crunching, Artificial Intelligence – powered Emotion Insights has become instrumental when it comes to facilitating tailored, consumer-centric marketing strategies.

This white paper identifies the ways in which Emotion AI is influencing decision making strategies of organizations by generating rich and meaningful consumer insights and converting them into readable and accessible intelligence to make data-driven decisions. It takes a deep dive into the world of consumer insights and how it is used to streamline business strategy.