Online surveys have gained prominence over the years due to their low cost, convenience and borderless reach. Moreover, the COVID-19 lockdown forced brands to switch to online research, making online surveys the go-to tool for market and consumer research.
Creating a survey is no less than art. The survey design needs to be on point, and the target audience needs to be relevant for a survey to be successful.
This article teaches you the nuances of online surveys so you can effectively create a survey online. So, let’s dive in!
What are Online Surveys?
One of the most used ways for gathering data is the online survey, which involves sending a target sample a series of survey questions and allowing the sample's members to reply to the questions online. The means used to provide surveys to respondents include email, website embedding, social media, and more.
An online survey maker is used by businesses to learn what people think about new goods and services, adjustments to marketing tactics, ways to enhance existing features, thoughts about the business, and other topics.
In order to make significant changes to the way they operate, an increasing number of organizations are relying on the data they collect and analyze via online surveys.
Online or Offline Surveys- Which Works Best?
If you want to know which type of survey works best for you, here is a quick comparison-
How to Create a Survey Online with Decode
Decode has made building a survey online a seamless process. Here are the steps to creating a survey online with Decode-
- Once you have access to your workspace, click on the Library icon on the left navigation panel and then “Create a study”
- You will be directed to the “Choose your research” page, where you will have access to over 10 templates based on the type of research you want to conduct.
- You can either select a template based on your research objective or click on “Start from scratch” to start building a survey.
- You will then be directed to the survey builder where you can add the survey questions of your choice or schedule interviews.
You can add approval workflows and customize all aspects of your survey using Decode’s efficient and intelligent survey builder.
Tips to Create Effective Surveys Online
Creating your surveys using a research platform like Decode can help you save time and effort, but there are still a few things you need to keep in mind to get the best results.
Tip 1 : Describe the survey's objectives
You must establish the aim of your survey questions before you even consider creating them. The goal of the survey should be obvious, doable, and relevant.
Tip 2 : Make every question count
Every question in your survey questionnaire should directly contribute to achieving your goal of gathering important data. Verify that each survey question adds value and encourages replies that are pertinent to your study objectives.
Tip 3 : Keep the survey simple and concise
Long surveys or questionnaires that jump about arbitrarily from one topic to another are less likely to get responses. A logical flow and adequate completion time should be the key features of your survey.
Tip 4 : Ask questions that are direct
Respondents can get confused by vaguely phrased survey questions. This can in turn reduce the value of your collected data. Make your survey questions clear, simple and specific.
Tip 5: Put your survey to the test
No matter how brief or simple your survey is, it's always a good idea to pre-test it before you launch it fully in order to discover any potential issues before they have a chance to skew your survey findings.
Creating surveys online is the best way to conduct more research in the same amount of time. Online surveys are fast, cost-effective and borderless. However, using a research platform helps immensely to create effective surveys that can easily be designed and distributed.