Building a Research Repository: Why It’s Important for Your Business

Research repositories are revolutionary. They provide unmatched access to consumer information and enable data-driven decision-making. By utilising the advantages of the repository and following best practices, you can fully harness the potential of consumer data and have a competitive edge.

Author

Tanvi Moitra

Date

May 17, 2023

Short on time? Get an AI generated summary 
of this article instead

Generate summary

In a world where research drives innovation, it is critical to have all collected data in one place. The problems with the way consumer research data and insights are created and shared today are- 1) consumer research is siloed within departments, 2) the same consumer research is conducted repeatedly, 3) reports get lost in emails and communication platforms, 4) data does not always relate to actionable insights. 

Building a research repository can save you hours of effort and make cross-collaboration a breeze. In this article, we will learn all about the importance of a research repository and how you can build one!

What is a Research Repository?

Insights are the new currency. Brands have increasingly started using consumer insights to 1) develop customer-centric strategies, 2) run effective campaigns, and make data-driven decisions.

But, efficiently gathering, compiling, and analysing enormous amounts of customer data is challenging. That is where research repositories come into play. 

A research repository is a centralized location to store consumer data and insights. It can include quantitative and qualitative research data like surveys, focus groups, interviews, feedback etc. 

Capabilities of a Research Repository

Also Read : Creating a Research Repository with Quantitative and Qualitative Insights

What is an Example of a Research Repository? 

Entropik’s Decode Platform is an integrated consumer research platform with an intelligent and collaborative research repository. 

Benefits of a Research Repository

# Saves Time and Money

A research repository stores all your data in one place. This enables teams to access the data whenever required. You don’t have to spend time scrounging through decade-old files and folders or inboxes or ask around to gather the information you need. 

# Improves Consumer Research Quality

Having all your data in one place allows you to compare various studies and draw meaningful conclusions easily. This also enables you to identify trends and patterns faster and more seamlessly. 

# Helps Understand your Consumers Better

Since all your data across years is stored in one place, you can map the evolution of your consumer. With changing market trends, consumers and their consumption patterns keep changing. By studying these minor changes, you can launch effective and targeted campaigns and become a more consumer-centric brand. 

# Helps Gain Long-Term Insights

A research repository gathers a ton of historical data over time, enabling marketers and researchers to spot patterns and cyclical tendencies. This enables them to stay ahead of the curve by anticipating market movements and proactively adapting their strategies in time. 

What Makes a Good Research Repository?

# Secure

Research repositories store critical information. This makes security a considerable component to consider when building or choosing a research repository.

# Ease of Access

The entire point of storing all research data in one place is easy accessibility. The interface of your research repository is seamless and user-friendly to increase adoption and usage.

# Visualization

No one likes a pile of numbers. A research repository should have data visualization capabilities to make data consumption easier. This also aids in faster reporting and data analysis.

# Data Segmentation

Research repositories house a lot of data. But not all data is meaningful. Teams can end up spending hours revisiting irrelevant and invaluable data. A research repository should have data segmenting capabilities to make the process more agile and actionable. 

# Collaborative

A research repository needs to be collaborative for all teams to work on a project simultaneously. It makes sharing, viewing, accessing and reporting data and insights easy and simple. 

How do you Organize a Research Repository?

# Assign Accounts to Relevant Stakeholders

Don’t waste user seats on stakeholders that are not actively participating in the study. You can always invite them or share your findings as and when required. This will help save costs and keep the online repository clean and structured.

# Maintain Consistency

To keep your research repository organized, it is important that all data are properly segmented across studies. Any data not associated with a study can later lead to incomplete insights. Try segmenting basis a theme, like a product or a project. 

# Keep Adding Notes, Feedback and Observations

Research is an ongoing activity. Sometimes, old research data can become relevant in the present. To harness these insights, it is essential to make note keeping a habit. Again, this needs to be on the research repository and not offline. 

# Create Small Nuggets of your Research Findings

Just like chicken nuggets are a Mcdonald's favourite, research nuggets are a research repository favourite. 

By segmenting your surveys, focus groups, interviews etc. into small meaningful segments, makes communication across teams a breeze. You can highlight the most important parts and share them making the research process faster and more agile. 

# Grouping of Highlights

After creating small nuggets of essential information it is important to group them. This enables easy navigation and gives you a bird eye’s view of the entire study. 

Conclusion

Research repositories are revolutionary. They provide unmatched access to consumer information and enable data-driven decision-making. By utilising the advantages of the repository and following best practices, you can fully harness the potential of consumer data and have a competitive edge.

It is important to keep in mind that a properly organized research repository is more than simply a place to store data; it is a strategic asset that fosters innovation, improves understanding of the target market, and promotes growth.

Utilising the pooled knowledge and skills across teams, you can build a strong repository that serves as the beating core of your consumer-centric strategy and drives your brand towards long-term success. 

{{cta-button}}

Supercharge your consumer research with actionable insights, faster on Decode's AI-driven consumer research platform.
Want to conduct lean and unbiased research? Try out Entropik's tech behavioral research platform today!
Want to conduct lean and unbiased research? Try out Entropik's tech behavioral research platform today!
Want to conduct lean and unbiased research? Try out Entropik's tech behavioral research platform today!
Build the Right Products, the Right Way: Elevate your UX with our AI powered user research platform

Frequently Asked Questions

1

Log into 

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

With lots of unique blocks, you can easily build a page without coding.

2

Click on Study templates

With lots of unique blocks, you can easily build a page without coding.

3

Start from scratch

With lots of unique blocks, you can easily build a page without coding.

4

Add blocks to the content

With lots of unique blocks, you can easily build a page without coding.

5

Saving the Template

With lots of unique blocks, you can easily build a page without coding.

6

Publish the Template

With lots of unique blocks, you can easily build a page without coding.

Author Bio

Tanvi can usually be found anxiously treading the office floor to get her content reviewed, here at Entropik. When not absorbed by researching and writing, she loves to read, go for a swim, play badminton, paint, and otherwise spend too much time bingeing on the Office and cuddling her German Shepherd, Whiskey. An absolute foodie, she would love to cook and bake for you and even give you the best dessert suggestions in the office.

Tanvi Moitra

Product Marketing Specialist

FAQs

What is a usability testing template?
Why use a usability testing template?
What should be included in a usability testing template?
Who typically uses a usability testing template?
Are there any tips for using a usability testing template?
How do I use a usability testing template?

Maximize Your Research Potential

Experience why teams worldwide trust our Consumer & User Research solutions.

Book demo

Book a Demo

Thank You!

We will contact you soon.