If you want to conduct consumer research that is actionable, impactful, and scalable, Decode is the best Toluna Start alternative for you. Decode provides unbiased consumer insights at 6x the speed and can help you increase your marketing ROI by 30%!

This article will give you an in-depth overview of Decode’s capabilities, use cases, and comparison to Toluna Start, helping you decide which platform best suits your consumer research goals.

What makes Decode a good alternative consumer research platform?

Decode is an integrated consumer research platform with Insights AI. What sets Decode apart is that it provides a holistic research experience by providing granular data about consumer behavior, opinions, and preferences all under one roof. 

Decode enables over 150+ brands to mine more from their past and present data, make better data-driven decisions, and conduct collaborative research. 

With Decode, you will have access to an 80 million+ respondent panel spanning 120 countries, professional services, best-in-class data security, and privacy.

Toluna Start vs Decode

Here is a more in-depth view of how Toluna Start fairs against Decode- 

1. Background

Decode

Decode is an integrated consumer research platform that aims to reinvent the broken wheel of traditional consumer research methods. It is equipped with Insights AI - a combination of Generative AI, Behavior AI, and Emotion AI. 

It was recently launched by Entropik, a Human Insights company, known for its 17 patents in Emotion AI technologies and numerous accolades, including best AI startup of the year 2023, and is listed by Gartner as one of India's "Top 5 cool vendors in AI."

Decode provides a holistic, collaborative, and seamless consumer research experience with Quantitative and Qualitative research capabilities, a Research Repository, in-depth Emotion and Behavior analytics, Auto-generated transcription and translation, Decode Copilot (Research Assistant), Diary studies, In-context research for Instagram, TikTok, and websites, and access to an 80 million+ panel spanning across 120 countries. 

Decode is trusted by over 150 brands across multiple industries -  CPG, Retail, OTT, and Media for conducting consumer research for multiple use cases like - Concept Testing, Media Research, Content Testing, Shopper Research, and In-context Testing.

Toluna Start

By combining technology, research science, global panel, and made-to-measure service to scale your business, Toluna enables top brands and agencies to perform research without boundaries. With more than 2500 workers globally, Toluna provides vital insights in more than 90 markets to more than half of the Fortune 500. 

2. Top Features

Toluna Start

• Quantitative and Qualitative Research
• Real-time Analytics
• Global Panel
• Research Services

3. Technology

Decode

Toluna Start

Toluna Start does not seem to have any AI integrations on its platform.

4. Use cases

Decode

• Media Testing
• Pack Testing
• Shopper Research
• Concept Testing
• Shelf Testing
• PoS Testing
• All Focus Group Discussions
• Brand Tracking‍
• Content Testing‍
• Customer Experience
• All IDIs

Toluna Start

• Market Understanding
• New Product Development
• Brand
• Comms Pre Launch
• Comms Post Launch
• Concept Testing
• Shelf Testing
• Package Testing
• Advertising & Creative Testing
• Survey Solutions
• Market Expertise

Why Decode?

Decode helps brands get consumer insights that are unbiased, actionable and scalable. With these insights, brands can know their consumers in-depth and keep up with evolving consumer behavior.

Here is why you should try it-

• Holistic, collaborative, and seamless research experience
• Powered with Insights AI
• Integrated research platform with customizable templates and research repository
• DIY research with Professional Services Support