Looking for an alternative to Discuss? You’re in the right place! Decode – our integrated consumer research platform comes loaded with many features that can give you insights 6x faster than traditional consumer research methods.

Read on to understand why you should sign up for Decode today!

What makes Decode a good alternative consumer research platform?

Decode stands out as the best alternative for Discuss, particularly for those seeking an agile and adaptable platform to address their consumer research requirements. Qatalyst gives valuable insights that enable a deep understanding of user perspectives.

Imagine­ having a one-stop shop for understanding customer thoughts. That's De­code with Insights AI. It helps you dig deep into the consumer's mindset: their behavior, likes, reasons for liking what they do, and more in a single platform.

Over 150 brands trust Decode. It makes data-driven decisions easier. The best part? It not only simplifies the research process but also makes it a team effort. It helps brands une­arth old and new data for maximum research benefits.

Here's the best thing - with Decode­, you can access a huge group of 80 million panelists from 120 countries. Its user-friendly and customizable platform ensures smooth study execution and scalability for your research endeavors.

Discuss vs. Decode

Do you want to see how Discuss’ platform and Decode stack up against each other? Let’s compare them side by side.

Download our Whitepaper on The Top Six Benefits of Using Decode for Consumer Research

Background

Decode

Decode, introduced in 2023 by Entropik, a leading Human Insights AI company, is a complete consumer research platform featuring Insights AI. Comprising Generative AI, Emotion AI, and Behavior AI, this platform has gained recognition as the 'Best AI Startup of the Year' in 2023 and is acknowledged by Gartner as one of India's 'Top 5 Cool Vendors in AI.'

Decode offers a comprehensive and user-friendly consumer research experience. It includes features like a quantitative and qualitative research repository, Emotional and Behavioral analytics, 100+  transcription and translation, and a unique AI-powered research assistant called Decode Copilot. Decode Copilot streamlines the process of data analysis by seamlessly extracting insights from diverse data sources, including transcripts, PDFs, PowerPoint presentations, and documents. 

Additionally, it supports in-context research for popular platforms like Instagram, TikTok, and websites. With Decode, you get access to an expansive 80 million+ panel spanning 120 countries.

Trusted by brands across various industries such as CPG, Retail, OTT, and Media, Decode serves multiple use cases like Concept Testing, Media Research, Content Testing, Shopper Research, and In-context Testing. It has become a go-to solution for brands aiming to conduct effective consumer research.

Discuss

Discuss serves the world’s leading market research platform, customer, and user experience teams with a purpose-built, smart video platform and discuss app for insights and empathy. Leading enterprise-level brands and their partners trust Discuss.io to enable deep, purposeful connections with their key audiences and securely capture and share insights across their organizations in real-time.

Discuss helps leading organizations, brands, and agencies across the globe turn people’s experiences into insights. Their unique capabilities drive value across a variety of product development, marketing and advertising, customer closeness, and competitive feedback programs, driving impact and improvements across the market research process:

• Facilitate organized discussions and gather feedback without the need for constant moderation
• Streamline scheduling and consent processes effortlessly.
• Enhance participant engagement to get the most valuable input. 
• Automatically generate unique insights.
• Share research findings and highlights with ease.
  

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Top Features

Decode

Quantitative Research

Conduct both numerical and exploratory research to gather diverse insights from your audience. Create tailored surveys with ease using customizable templates for efficient data collection.

Live Interviews and Focus Group Discussions

Engage in real-time discussions with your audience for in-depth understanding.

In-Context Research Capabilities - Instagram, TikTok, and Websites

Study consumer behavior by simulating the respective platforms - Instagram, TikTok & websites for authentic insights.

Behavior AI - Patented Eye Tracking Technology

Utilize cutting-edge eye-tracking, Facial Coding and Voice AI technology to analyze user behavior and attention patterns.

Tags and Highlights for Media and Documents

Organize and spotlight key information in media and documents for streamlined analysis.

Research Repository - Upload, Conduct, and Analyze in one place

Centralize your research activities, from uploading data to conducting analysis, in a unified platform.

AI Research Assistant - Decode Copilot

Enhance research efficiency with Decode Copilot, an AI-powered assistant that answers to any research question that the user has.

Automated Transcription and Translation in over 100 languages

Effortlessly transcribe and translate content in multiple languages for comprehensive analysis.

Panel

Choose between leveraging your existing panel or tap into a vast global panel of 80 million+ across 120 countries for diverse perspectives.

DIY Research or Assistance from the Professional Services Team

Opt for a do-it-yourself approach or collaborate with professional services for tailored research support.

Discuss

User Response Methods

Survey, Video Snippets, Video Interview, Photo Submission, Text/Notes

Participant Selection

In-App, On-Site, Recruitment Pool

Insights

Analytics, Collaboration, Sorting, Human Transcription, Computer Transcription

Feedback Source

Survey Link, Invitation

Feedback Management

Sharing, Privacy

Technology: Insights AI

Decode

Emotion AI

Facial Coding

• Single Face Emotion Recognition: Decode’s technology captures emotions in one-on-one scenarios, like video conferencing and interviews.
• Multi-face Emotion Recognition: Decode's technology identifies emotions in group settings, allowing simultaneous recognition during activities such as video conferencing and focus group discussions.
• Recorded Video Emotion Analysis: Decode's technology emphasizes the qualitative aspect of analyzing audience emotions during media ad testing, diverging from the quantitative assessment of emotions present within the ads, videos, and other media elements.

Voice AI

• Reliable Transcriptions: Decode's real-time speech-to-text conversion boasts over 95% accuracy, providing a dependable solution for expanding qualitative research.
• Emotion Recognition: Utilizing AI, machine learning, and NLP, Decode quantifies emotions expressed through voice tonalities and speech acoustics.
• Zero Hardware: Decode seamlessly utilizes live audio from phone/video calls or uploaded recordings from standard laptop/mobile microphones, eliminating the necessity for additional hardware.

Behavior AI

Eye Tracking

• Camera-Based Capture: Decode employs computer vision, replacing traditional infrared-based hardware eye trackers, to gather eye-tracking data using webcams and smartphone cameras.
• Explicit Calibration: Ensuring optimal accuracy in real-world scenarios, Decode conducts explicit calibration before each capture, requiring minimal instructions and no moderation.
• Mobile Eye Tracking: Decode accurately gauges the attention and engagement levels of mobile users in both controlled and uncontrolled environments, achieving over 95% accuracy.

Generative AI

Decode Co-pilot

• Question-Driven Insights: Leveraging the capabilities of Decode Copilot is as easy as posing questions about your data. It comprehends your inquiries and extracts pertinent information from the interconnected data through the Decode Repository, where the user’s research data lives
• Extraction & Analysis of Complex Data: Decode Copilot effortlessly integrates with diverse data sources on our platform, can handle a broad spectrum of data types, and ensures access to insights from all your valuable information.
• Comprehensive Answers: Decode Copilot goes beyond offering basic responses, providing comprehensive answers derived from the insights it has accumulated. Whether you require specific details or a broad overview, Decode Copilot covers your needs.

AI-generated summaries, action items, tags, and highlights

In the changing world of research, where we learn from people's experiences, using artificial intelligence (AI) has become really important. Decode now uses the abilities of GPT 3.5 to create summaries, highlights, and action points using AI. This helps researchers analyze information quickly and effectively.

Transcription & Translation

Using the decode translate option, you can translate your transcripts to 100+ languages and generate the analytics for it. By default, the transcripts will be available in the language that the host has selected while creating the meeting. In this article, we'll guide you through the steps for translating your transcripts.

Discuss

Discuss employs a technology stack featuring facial coding, providing insights through heat maps only. Widely known as a Qual platform, it has a Gen AI virtual assistant called Genie, which provides insights on Qual-related studies only.

Use Cases

Decode

• Media Testing
• Pack Testing
• Shopper Research
• Concept Testing
• Shelf Testing
• PoS Testing
• All Focus Group Discussions
• Brand Tracking
• Content Testing
• Customer Experience
• All IDIs

Discuss

• Qualitative Research
• Interviews - One-on-one, FGDs
• Mobile User Experience
• Customer Feedback
• Async Research
• Global Panel Recruitment

Pricing

Decode Pricing

Decode's pricing model includes no platform fee and is based on an annual commitment for research sessions that can last up to 60 minutes. Volume discounts are available based on the number of sessions purchased. Additional optional add-ons include Live Technical Support for Moderators and Discussion Guides. 

Discuss Pricing

Discuss has three plans suitable for teams, agencies, and brands. Although they don’t disclose the complete pricing, their plans start at $2,500. 

• Pro Plan - Live moderated studies (Observer suite, Mobile and desktop screen share), Async research (Scalable qual activities, Seamlessly connect to live interviews, Redirect post-completion), Insights (Smart searchable transcriptions, Easily create/share/embed sizzle reels, Text and tag analytics), Pre-recorded research, Respondent hub, Consent forms and Optional add ons (Research services and Gen AI)
• Premium Plan for Agencies - Everything included in Pro plus live support for moderated sessions
• Premium+ for Brands - Everything included in premium plus live support and project management

Why Decode?

Discover Decode, the ultimate solution for gaining in-depth knowledge of consumer behavior that adapts to rapid changes. Experience the advantage of receiving rapid, unbiased, and adaptable insights that are six times faster. 

Not convinced? Here are some compelling reasons why you should take the plunge: 

• Indulge in a comprehensive, cooperative, and effortless research journey. 
• Harness the potential of Insights AI for advanced research capabilities. 
• Navigate through an all-in-one research platform with customizable templates and a specialized research library. 
• Get all your primary and secondary research in a single place - Decode Repository.
• Choose between conducting your own research or receiving personalized assistance from our Professional Services.
• Leverage Co-pilot, your research assistant to gather insights of your research in a click.

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