Are you considering upgrading your market research capabilities and considering Dovetail as a potential platform? Take a moment and explore one of the best Dovetail alternatives - Decode - a consumer research platform with Insights AI capabilities for 6x faster time to insights and providing up to 30% increase in marketing spend ROI.

Dive into this comprehensive comparison to explore how Decode and Dovetail stack up against each other in terms of features, technologies, and use cases. This detailed analysis will empower you to make an informed decision that aligns with your specific research needs and goals.

What makes Decode a good alternative consumer research platform?

Decode is one of the best Dovetail alternatives if you are looking for an integrated user research platform that allows you to conduct mixed method research at scale.  

With over 17 approved patents and over 150+ trusted customers, Decode has the capability to transform traditional research processes. It helps brands unearth old and new data for maximum research benefits. Additionally, Decode provides access to 80+ million respondents from 120+ different countries.   

Decode is a one-stop shop for getting any kind of consumer insights. It helps brands understand consumer behavior, needs, expectations, and preferences by using proprietary, patented Insights AI technologies in one platform. It also has Generative AI capabilities integrated so that you get deeper insights within the Decode platform.

Dovetail vs Decode

Let us look at how Dovetail and Decode stack up against each other through a comparison chart below:

Background

Decode

Entropik is a renowned Human Insights AI company known for its Insights AI capabilities. Utilizing cutting-edge technologies like Generative AI, Emotion AI, and Behavior AI, Entropik has been recognized as the 'Best AI Startup of the Year' in 2023 and is listed among India's 'Top 5 Cool Vendors in AI' by Gartner.  

Decode, Entropik’s consumer research platform with Insights AI capabilities, offers a seamless and intuitive consumer research experience. Packed with features like quantitative and qualitative research blocks, a centralized data repository, emotional and behavioral analytics, auto-generated transcription and translation, and the innovative Decode Copilot research assistant, it caters to diverse research needs. Moreover, Decode supports in-context research on popular platforms such as Instagram, TikTok, and other websites, and provides access to a vast panel of over 80 million individuals spanning 120 countries.

Trusted by brands across various sectors including CPG, Retail, OTT, and Media, Decode serves multiple purposes such as Concept Testing, Media Research, Content Testing, Shopper Research, and In-context Testing. It has emerged as the preferred solution for brands seeking to conduct comprehensive and impactful consumer research.

Dovetail

Dovetail is a software platform designed for user research and customer feedback analysis. It provides tools for collecting, organizing, analyzing, and sharing user research data, such as interviews, surveys, and usability testing sessions. The Dovetail tool offers features like tagging, highlighting, and annotating data to identify patterns and insights, as well as collaboration features for teams to work together on research projects. It also allows users to create reports and share findings with stakeholders. Dovetail is commonly used by UX researchers, designers, product managers, and other professionals involved in understanding and improving the user experience of products and services.

Top Features

Decode

Quantitative and Qualitative Research

Conduct both numerical and exploratory research to gather diverse insights from your audience.

Live Interviews and Focus Group Discussions

Engage in real-time discussions with your audience for in-depth understanding.

In-Context Research Capabilities

Study consumer behavior within their natural online environments - Instagram, TikTok & websites for authentic insights.

Behavior AI - Patented Eye Tracking Technology

Utilize cutting-edge eye-tracking technology to analyze user behavior and attention patterns.

Research Repository 

Centralize your research activities, from uploading data to conducting analysis, in a unified platform.

Automated Transcription and Translation 

Effortlessly transcribe and translate content in multiple languages for comprehensive analysis in over 100 languages.

DIY Research or Professional Services Team

Opt for a do-it-yourself approach or collaborate with professional services for tailored research support.

Customizable Templates

Create tailored surveys and studies with ease using customizable templates for efficient data collection.

AI Research Assistant - Decode Copilot

Enhance research efficiency with an AI-powered assistant guiding you through the Decode repository.

Tags and Highlights

Organize and spotlight key information in media and documents for streamlined analysis.

Panel

Choose between leveraging your existing panel or tapping into a vast global panel of 80m+ respondents across 120+ different countries for diverse perspectives.

Dovetail

Surveys

Templates

Highlights and tagging

Thematic clustering  

Sentiment analysis

Full-text search and filtering

Automatic summarization

Technology

Decode

Emotion AI

Facial Coding

• Single Face Emotion Recognition: Decode’s technology captures emotions in one-on-one scenarios, like video conferencing and interviews.
• Multi-face Emotion Recognition: Decode's technology identifies emotions in group settings, allowing simultaneous recognition during activities such as video conferencing and focus group discussions.
• Recorded Video Emotion Analysis: Decode's technology analyzes emotions in recorded videos, spanning content like ads, YouTube videos, TV shows, trailers, movies, and similar media.

Voice AI

• Reliable Transcriptions: Decode's real-time speech-to-text conversion boasts over 95% accuracy, providing a dependable solution for expanding qualitative research.
• Emotion Recognition: Utilizing AI, machine learning, and NLP, Decode quantifies emotions expressed through voice tonalities and speech acoustics.
• Zero Hardware: Decode seamlessly utilizes live audio from phone/video calls or uploaded recordings from standard laptop/mobile microphones, eliminating the necessity for additional hardware.

Behavior AI

Eye Tracking

• Camera-Based Capture: Decode employs computer vision, replacing traditional infrared-based hardware eye trackers, to gather eye-tracking data using webcams and smartphone cameras.
• Explicit Calibration: Ensuring optimal accuracy in real-world scenarios, Decode conducts explicit calibration before each capture, requiring minimal instructions and no moderation.

• Mobile Eye Tracking: Decode accurately gauges the attention and engagement levels of mobile users in both controlled and uncontrolled environments, achieving over 95% accuracy.

Generative AI

Decode Co-pilot

• Question-Driven Insights: Leveraging the capabilities of Decode Copilot is as easy as posing questions about your data. It comprehends your inquiries and extracts pertinent information from the interconnected data sources.
• Extraction & Analysis of Complex Data: Decode Copilot effortlessly integrates with diverse data sources on our platform, capable of handling a broad spectrum of data types, ensuring access to insights from all your valuable information.
• Comprehensive Answers: Decode Copilot goes beyond offering basic responses, providing comprehensive answers derived from the insights it has accumulated. Whether you require specific details or a broad overview, Decode Copilot covers your needs.

AI-generated summaries, action items, tags, and highlights

In the changing world of research, where we learn from people's experiences, using artificial intelligence (AI) has become really important. Decode now uses the abilities of Open AI to create summaries, highlights, and action points using AI. This helps researchers analyze information quickly and effectively.

Transcription & Translation

Using the decode translate option, you can translate your transcripts to 90+ languages and generate the analytics for it. By default, the transcripts will be available in the language that the host has selected while creating the meeting. In this article, we'll guide you through the steps for translating your transcripts.

Dovetail

Dovetail software uses AI tech similar to Decode’s Copilot. AI is used for the following features:

• Transcription and translation
• Tagging and summarization
• Sentiment analysis
• Research assistant

Use Cases

Decode

• Media Testing
• Pack Testing ‍
• Shopper Research ‍
• Concept Testing
• Shelf Testing
• PoS Testing
• All Focus Group Discussions
• Brand Tracking ‍
• Content Testing
• Diary Studies ‍
• In-context Testing
• All IDIs

Dovetail

• Content testing
• FGDs and IDIs
• Diary studies
• Voice sentiment analysis
• Social listening

Pricing

Decode 

Decode's pricing model includes no platform fee and is based on an annual commitment for research sessions that can last up to 60 minutes. Volume discounts are available based on the number of sessions purchased. Additional optional add-ons include Live Technical Support for Moderators and Discussion Guides. The pricing for the platform is pay-as-you-go and based on actual consumption.

Dovetail

Dovetail pricing consists of 3 plans – Starter ($30/month), Business ($1,800/month) and Enterprise (Pricing on request).

Why Decode?

Decode is the ultimate solution for gaining in-depth knowledge of consumer behavior that adapts to rapid changes. Experience the advantage of receiving rapid, unbiased, and adaptable insights six times faster. 

Not convinced? Here are some compelling reasons why you should take the plunge: 

• Indulge in a comprehensive, cooperative, and effortless research journey. 
• Harness the potential of Insights AI for advanced research capabilities. 
• Store all your primary and secondary research in a single place with the Decode repository.
• Leverage Co-pilot, your research assistant to gather insights of your research in a click.
• Conduct in-context ad testing to visualize your ad across different social media platforms.
• Choose between conducting your own research or receiving personalized assistance from our Professional Services team.