Are you considering upgrading your market research capabilities and considering Forsta as a potential platform? Take a moment and explore the best Forsta alternative - Decode - a consumer research platform with Insights AI capabilities for 6x faster time to insights and providing up to 30% increase in marketing spend ROI.
This article will provide you with a side-by-side comparison of Forsta with Decode, along with each platform's features, technologies, and use cases. This will help you make an informed decision regarding the platform that best suits your needs.
What makes Decode a good alternative consumer research platform?
Decode is an ideal Forsta alternative if you are looking for a fast, agile, and integrated research platform for not just qualitative studies but also quantitative research for more holistic, well-rounded studies.
With over 17 approved patents and over 150+ trusted customers, Decode has the capability to transform traditional research processes. It helps brands unearth old and new data for maximum research benefits. Additionally, Decode provides access to 80+ million respondents from 120+ different countries.
Decode is a one-stop shop for getting any kind of consumer insights. It helps brands understand consumer behavior, needs, expectations, and preferences by using proprietary, patented Insights AI technologies in one platform. It also has Generative AI capabilities integrated so that you get deeper insights within the Decode platform.
Forsta vs Decode
Let us look at how Forsta and Decode stack up against each other through a comparison chart below:
1. Background
Decode
Entropik- a leading Human Insights AI company with Insights AI capabilities. With technologies comprising of Generative AI, Emotion AI, and Behavior AI, Entropik has gained recognition as the 'Best AI Startup of the Year' in 2023 and is acknowledged by Gartner as one of India's 'Top 5 Cool Vendors in AI.'
Decode is Entropik’s consumer research platform with Insights AI capabilities. It is an integrated platform that offers a comprehensive and user-friendly consumer research experience. It includes features like quantitative and qualitative research blocks, a repository for past and present data, emotional and behavioral analytics, auto-generated transcription and translation, and a unique research assistant called Decode Copilot. Additionally, it supports in-context research for popular platforms like Instagram, TikTok, and other websites. Access to an expansive 80 million+ panel spanning 120 countries is also available.
Trusted by brands across various industries such as CPG, Retail, OTT, and Media, Decode serves multiple use cases like Concept Testing, Media Research, Content Testing, Shopper Research, and In-context Testing. It has become a go-to solution for brands aiming to conduct effective consumer research.
Forsta
Forsta powers the HX (Human Experience) Platform – an award winning comprehensive experience and research technology platform that breaks down the silos between CX (Customer Experience), Employee Experience (EX), and Market Research – so that companies can get a deeper, more complete understanding of the experiences of their audiences. Forsta’s technology, combined with its team of expert consultants, helps thousands of organizations across a variety of industries, including financial services, hospitality, market research, professional services, retail, and technology.
2. Top Features
Decode
Quantitative and Qualitative Research
Conduct both numerical and exploratory research to gather diverse insights from your audience.
Live Interviews and Focus Group Discussions
Engage in real-time discussions with your audience for in-depth understanding.
In-Context Research Capabilities
Study consumer behavior within their natural online environments - Instagram, TikTok & websites for authentic insights.
Behavior AI - Patented Eye Tracking Technology
Utilize cutting-edge eye-tracking technology to analyze user behavior and attention patterns.
Research Repository
Centralize your research activities, from uploading data to conducting analysis, in a unified platform.
Automated Transcription and Translation
Effortlessly transcribe and translate content in multiple languages for comprehensive analysis in over 100 languages.
DIY Research or Professional Services Team
Opt for a do-it-yourself approach or collaborate with professional services for tailored research support.
Customizable Templates
Create tailored surveys and studies with ease using customizable templates for efficient data collection.
AI Research Assistant - Decode Copilot
Enhance research efficiency with an AI-powered assistant guiding you through the Decode repository.
Tags and Highlights
Organize and spotlight key information in media and documents for streamlined analysis.
Panel
Choose between leveraging your existing panel or tapping into a vast global panel of 80m+ respondents across 120+ different countries for diverse perspectives.
Forsta
Performance Benchmarking
Reporting & Dashboards
Interoperability
Employee Pulse Surveys
Survey Customization
Goal and Challenge Creation
Science-based templates
Employee Segmenting
Goal and Challenge Creation
Peer Recognition
Social Feedback Portal
Customer Satisfaction (CSAT) Score
Multilanguage Support
Multiple Branding Support
Vertical-specific Solutions
3. Technology: Insights AI
Decode
Emotion AI
Facial Coding
- Single Face Emotion Recognition: Decode’s technology captures emotions in one-on-one scenarios, like video conferencing and interviews.
- Multi-face Emotion Recognition: Decode's technology identifies emotions in group settings, allowing simultaneous recognition during activities such as video conferencing and focus group discussions.
- Recorded Video Emotion Analysis: Decode's technology analyzes emotions in recorded videos, spanning content like ads, YouTube videos, TV shows, trailers, movies, and similar media.
Voice AI
- Reliable Transcriptions: Decode's real-time speech-to-text conversion boasts over 95% accuracy, providing a dependable solution for expanding qualitative research.
- Emotion Recognition: Utilizing AI, machine learning, and NLP, Decode quantifies emotions expressed through voice tonalities and speech acoustics.
- Zero Hardware: Decode seamlessly utilizes live audio from phone/video calls or uploaded recordings from standard laptop/mobile microphones, eliminating the necessity for additional hardware.
Behavior AI
Eye Tracking
- Camera-Based Capture: Decode employs computer vision, replacing traditional infrared-based hardware eye trackers, to gather eye-tracking data using webcams and smartphone cameras.
- Explicit Calibration: Ensuring optimal accuracy in real-world scenarios, Decode conducts explicit calibration before each capture, requiring minimal instructions and no moderation.
- Mobile Eye Tracking: Decode accurately gauges the attention and engagement levels of mobile users in both controlled and uncontrolled environments, achieving over 95% accuracy.
Generative AI
Decode Co-pilot
- Question-Driven Insights: Leveraging the capabilities of Decode Copilot is as easy as posing questions about your data. It comprehends your inquiries and extracts pertinent information from the interconnected data sources.
- Extraction & Analysis of Complex Data: Decode Copilot effortlessly integrates with diverse data sources on our platform, capable of handling a broad spectrum of data types, ensuring access to insights from all your valuable information.
- Comprehensive Answers: Decode Copilot goes beyond offering basic responses, providing comprehensive answers derived from the insights it has accumulated. Whether you require specific details or a broad overview, Decode Copilot covers your needs.
AI-generated summaries, action items, tags, and highlights
In the changing world of research, where we learn from people's experiences, using artificial intelligence (AI) has become really important. Decode now uses the abilities of Open AI to create summaries, highlights, and action points using AI. This helps researchers analyze information quickly and effectively.
Transcription & Translation
Using the decode translate option, you can translate your transcripts to 90+ languages and generate the analytics for it. By default, the transcripts will be available in the language that the host has selected while creating the meeting. In this article, we'll guide you through the steps for translating your transcripts.
Forsta
Forsta uses 11 technology products and services including HTML5, Google Analytics, and Google Fonts, according to G2 Stack.
4. Use Cases
Decode
- Media Testing
- Pack Testing
- Shopper Research
- Concept Testing
- Shelf Testing
- PoS Testing
- All Focus Group Discussions
- Brand Tracking
- Content Testing
- Diary Studies
- In-context Testing
- All IDIs
Forsta
- Diary Studies
- Focus Group Discussions
- Social listening
- Voice sentiment analysis
- Industry benchmarking
- In-depth Interviews
5. Pricing
Decode
Decode's pricing model includes no platform fee and is based on an annual commitment for research sessions that can last up to 60 minutes. Volume discounts are available based on the number of sessions purchased. Additional optional add-ons include Live Technical Support for Moderators and Discussion Guides. The pricing for the platform is pay-as-you-go and based on actual consumption.
Forsta
Forsta pricing is available on request. There is a free trial version available.
Why Decode?
Decode is the ultimate solution for gaining in-depth knowledge of consumer behavior that adapts to rapid changes. Experience the advantage of receiving rapid, unbiased, and adaptable insights that are six times faster.
Not convinced? Here are some compelling reasons why you should take the plunge:
- Indulge in a comprehensive, cooperative, and effortless research journey.
- Harness the potential of Insights AI for advanced research capabilities.
- Navigate through an all-in-one research platform with customizable templates and a specialized research library.
- Choose between conducting your own research or receiving personalized assistance from our Professional Services.
