Understanding the Challenge
In the big world of TikTok, it can be tough to ensure your videos reach the right people. It's not just about making fun videos; you must figure out how users engage with them before sharing them on the platform. This involves a bit of a challenge.
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The Mystery of the TikTok Algorithm
TikTok has a smart system that picks what videos to show you. It looks at things like how long people watch a video, if they like or comment on it, and what kind of videos they usually enjoy. Understanding this system is like solving a mystery—it helps you get more people to watch your videos.
Don't Guess, Test!
Sometimes, we might think our videos are great, but it's better to test and be sure. Relying on assumptions can make us miss out. To know what people like, you must test your videos and see what works best.
The Journey to Success
Figure Out Your Audience
First things first: know who you're making videos for. What kind of people are interested in your content? Knowing this helps you test videos that they'll like and share.
Preview and Polish
Before sending your TikTok out into the world, create a few slightly different versions. Experiment with captions, music, or editing styles. Share these variations with a select group to determine which gets the best response. This testing phase helps you refine your content for maximum impact.
Continuous Improvement
Success on TikTok is an ongoing journey. Stay adaptable by watching trends, listening to feedback, and consistently refining your content. The key to increasing views lies in a commitment to continuous improvement.
Where Can You Run Tests and Improve Your TikTok Views?
You have a few options when deciding where to run a test before your TikTok video. If your test is focused on social media, the platform you're using might have built-in testing tools in their business software.
The best option is to use an Integrated Consumer Research Platform with Insights AI, such as Decode. Consumer Research Platforms work well if you want to test things beyond just social media.
How To Get More Views On TikTok? - Test Your TikTok Videos
Conducting an in-context study (TipTap) on Decode can provide valuable insights into consumer behaviour and preferences and help you answer an important question: How do you get views on TikTok? In this section, we will guide you through the steps for creating a TikTok test in Decode using the ‘In-context’ block.
Step 1: Log in to your Decode account using your credentials or Sign up with Decode if you do not have an existing account and start your free trial.
Step 2: Once you log into your Decode account, you will be directed to the dashboard.
Step 3: Click the “+” button on the left navigation panel.
Step 4: From the navigation panel available on the left side, you can expand template types by clicking on them. Once you have explored the templates, you can select the type of quantitative research.
Step 5: Navigate to the “In-Context Testing” Block and click on “Start from Scratch.”
Step 6: You’ll be redirected to a new study page, where you click the “+” button in the navigation toolbar on the left.
Step 7: Click on TipTap under the “In-Context” block.
Step 8: Upload your Ad copy and start testing your TikTok with our 80 million+ panelists* across the globe. Select the media properties and your desired technology - “Facial Coding” or “Eye-tracking” for insights and publish for testing.
Before publishing the survey, you can even preview the survey by clicking on the "Preview" button at the top-right corner of the page.
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