AI-powered Consumer Research for Superior Marketing Experiences

Get agile and actionable consumer insights on media, digital and shopper experiences. Conduct Quantitative and Qualitative research under one integrated consumer research platform.

people gathered around a person in meeting room where the person showcase content on screen.

Actionable Consumer Insights for Agile Marketing Decisions

Spend ROI

Foolproof investments on marketing campaigns to get the best spend ROI.

Brand Equity

Resonate with consumer preferences to increase brand recall and loyalty.

Retail Sales

Attract customers in retail stores with good packaging and shelf placement.

Online Sales

Craft seamless online presence and buyer journeys to reduce drop offs.

Entropik helped the brand to create new recipe in new market

Qualitative study to identify consumer consumption patterns

Read more

“Our collaboration with Entropik's UX research platform was a game-changer! ”

“Entropik's Eye-tracking technology & AOIs metrics provided precise insights into our users’ behavior. We got actionable insights into strategically revamping our app based on the findings, resulting in increased user satisfaction, and increase the size and number of transactions on GCash”

“We have seen a 35% increase in content consumption ”

“Entropik Tech allows us the opportunity to include learnings from the subconscious mapping of our readers with quick testing. We have seen a 35% increase in content consumption after we started optimizing our UX and Content.”

“Entropik delves into the subconscious and helps explain brand messaging impacts better ”

“Entropik Tech allows us the opportunity to include learnings from the subconscious mapping of our readers with quick testing. We have seen a 35% increase in content consumption after we started optimizing our UX and Content.”
Avnish Sabharwal profile image

“The future looks exciting as we scale our Open Innovation partnership with Entropik ”

With strategic collaboration over 3 years, Entropik’s Emotion AL IP has incredible potential to redefine user experiences for digital apps and enhance marketing effectiveness for consumer-facing companies across Banking, Retail, Utilities & other industries. The future looks exciting as we scale our Open Innovation partnership with Entropik.

Entropik’s AI integrated products

research & marketing teams

One Platform, to conduct all your Consumer Research

Learn more
PRODUCT, DESIGN & UX TEAMS

One Platform, to build the right products, the right way

Learn more

Entropik’s AI Technologies

Get real time emotional reactions to ads, videos and other visual stimuli.

Capture facial expressions with the help of a webcam or mobile camera. Quantify these facial expressions into 7 universal emotions and categorize them as positive and negative emotions.

Analyze specific Areas of Interest to capture various visual metrics.

Track eye gaze movements of users to know where they look and how long they look. Visualize the user's POV with heatmaps and gaze plots to track their attention and engagement levels.

Convert speech to text in real-time to transcript qualitative interviews

Take elements like tonality, acoustics, pauses, pitch and voice into consideration to measure the emotions hidden in speech. Quantify and categorize these emotions into positive, negative and neutral.

Entropik’s AI Technologies

Facial coding
Get real time emotional reactions to ads, videos and other visual stimuli.
Eye tracking
Analyze specific Areas of Interest to capture various visual metrics.
Voice AI
Convert speech to text in real-time to transcript Qualitative interviews
Case Study

Entropik helped the brand to create new recipe in new market

Read more
Blog

Measuring Success: KPIs for CX and UX

Read more
News & Media

Entropik Integrates ChatGPT into New Decode Qualitative Research Platform

Read more