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Entropik raises $25 million - Read More
Emotion-recognition startup Entropik raises $25M - Read More
Entropik's success story continues! - Read More

AI-powered Consumer Research for Superior Marketing Experiences

Get agile and actionable consumer insights on media, digital and shopper experiences. Conduct Quantitative and Qualitative research under one integrated consumer research platform.

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Actionable Consumer Insights for Agile Marketing Decisions

Spend ROI

Foolproof investments on marketing campaigns to get the best spend ROI.

Brand Equity

Resonate with consumer preferences to increase brand recall and loyalty.

Retail Sales

Attract customers in retail stores with good packaging and shelf placement.

Online Sales

Craft seamless online presence and buyer journeys to reduce drop offs.

Tata Sampann uses Emotion AI Product Testing To Launch in a New Category

Tata Sampann uses AI Integrated platform by Entropik Tech for product testing to successfully launch a new category of products that resonate emotionally with customers.

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“The future looks exciting as we scale our Open Innovation partnership with Entropik ”

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“With strategic collaboration over 3 years, Entropik’s Emotion AL IP has incredible potential to redefine user experiences for digital apps and enhance marketing effectiveness for consumer-facing companies across Banking, Retail, Utilities & other industries. The future looks exciting as we scale our Open Innovation partnership with Entropik.”

“Entropik delves into the subconscious and helps explain brand messaging impacts better ”

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“It’s imperative for marketers to employ an intelligent mix of traditional research and technologically advanced solutions. Entropik delves into the subconscious and helps explain brand messaging impacts better. Their methodologies for Ad testing help us tap into consumer’s emotions and use those insights to create memorable and engaging TVCs.”

“A 35% increase in content consumption after optimising our UX and Content with Entropik ”

“Entropik Tech allows us the opportunity to include learnings from the subconscious mapping of our readers with quick testing. We have seen a 35% increase in content consumption after we started optimizing our UX and Content.”

Entropik’s AI
integrated products

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AI-powered Consumer Research Platform to Accelerate Marketing Decisions.
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AI-powered User Research Platform to Accelerate Product Decisions
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Case Study

Tata Sampann uses Emotion AI Product Testing To Launch in a New Category

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Blog

Continuous Product Discovery: 4 Reasons Why It Is Vital to Build Great Products

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Blog

A Guide to Concept Testing for UX

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Blog

Quantitative Research vs. Qualitative Research: Everything You Need to Know

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News & Media

Harry Potter Return to Hogwarts: An Entropik Study

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Woman with curly hair standing with eye scanRange values from AI eye scaneye tracking heatmap image
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Entropik’s AI Technologies

Get real time emotional reactions to ads, videos and other visual stimuli.

Capture facial expressions with the help of a webcam or mobile camera. Quantify these facial expressions into 7 universal emotions and categorize them as positive and negative emotions.

Analyze specific Areas of Interest to capture various visual metrics.

Track eye gaze movements of users to know where they look and how long they look. Visualize the user's POV with heatmaps and gaze plots to track their attention and engagement levels.

Convert speech to text in real-time to transcript Qualitative interviews

Take elements like tonality, acoustics, pauses, pitch and voice into consideration to measure the emotions hidden in speech. Quantify and categorize these emotions into positive, negative and neutral.

Entropik’s AI Technologies

Facial coding
Get real time emotional reactions to ads, videos and other visual stimuli.
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Eye tracking
Analyze specific Areas of Interest to capture various visual metrics.
Woman with curly hair standing with eye scaneye tracking heatmap image
Voice AI
Convert speech to text in real-time to transcript Qualitative interviews
Woman with curly hair standing with voice scan

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