Conduct Quantitative and Qualitative Consumer Research and get agile and actionable consumer insights on media, digital and shopper experiences with Insights AI including- Generative AI Facial Coding, Eye Tracking, Voice AI.
Foolproof investments on marketing campaigns to get the best spend ROI.
Resonate with consumer preferences to increase brand recall and loyalty.
Attract customers in retail stores with visually appealing pack designs and optimized self placement.
Craft seamless online presence and buyer journeys to reduce drop offs.
Qualitative study to identify consumer consumption patterns
Get the best ROI on ad creatives and media planning
Increase reach and virality of your brand content
Validate your concepts and ideas before launch
Design and place packaging that stand out on retail shelves
Capture facial expressions with the help of a webcam or mobile camera. Quantify these facial expressions into 7 universal emotions and categorize them as positive and negative emotions.
Track eye gaze movements of users to know where they look and how long they look. Visualize the user's POV with heatmaps and gaze plots to track their attention and engagement levels.
Take elements like tonality, acoustics, pauses, pitch and voice into consideration to measure the emotions hidden in speech. Quantify and categorize these emotions into positive, negative and neutral.