Get agile and actionable consumer insights on media, digital and shopper experiences. Conduct Quantitative and Qualitative research under one integrated consumer research platform.
Foolproof investments on marketing campaigns to get the best spend ROI.
Resonate with consumer preferences to increase brand recall and loyalty.
Attract customers in retail stores with good packaging and shelf placement.
Craft seamless online presence and buyer journeys to reduce drop offs.
Tata Sampann uses AI Integrated platform by Entropik Tech for product testing to successfully launch a new category of products that resonate emotionally with customers.
Get the best ROI on ad creatives and media planning
Design and place packaging that stand out on retail shelves
Increase reach and virality of your brand content
Capture facial expressions with the help of a webcam or mobile camera. Quantify these facial expressions into 7 universal emotions and categorize them as positive and negative emotions.
Track eye gaze movements of users to know where they look and how long they look. Visualize the user's POV with heatmaps and gaze plots to track their attention and engagement levels.
Take elements like tonality, acoustics, pauses, pitch and voice into consideration to measure the emotions hidden in speech. Quantify and categorize these emotions into positive, negative and neutral.