AI-powered Consumer Research for Superior Marketing Experiences
Get agile and actionable consumer insights on media, digital and shopper experiences. Conduct Quantitative and Qualitative research under one integrated consumer research platform.
Actionable Consumer Insights for Agile Marketing Decisions
Foolproof investments on marketing campaigns to get the best spend ROI.
Resonate with consumer preferences to increase brand recall and loyalty.
Attract customers in retail stores with good packaging and shelf placement.
Craft seamless online presence and buyer journeys to reduce drop offs.
Entropik helped the brand to create new recipe in new market
Qualitative study to identify consumer consumption patterns
Use Cases of Decode for Marketing Teams
Media research
Get the best ROI on ad creatives and media planning
Shopper research
Design and place packaging that stand out on retail shelves
Content testing
Increase reach and virality of your brand content
“Our collaboration with Entropik's UX research platform was a game-changer! ”
“We have seen a 35% increase in content consumption ”
“Entropik delves into the subconscious and helps explain brand messaging impacts better ”
“The future looks exciting as we scale our Open Innovation partnership with Entropik ”
Entropik’s AI integrated products
Entropik’s AI Technologies
Get real time emotional reactions to ads, videos and other visual stimuli.
Capture facial expressions with the help of a webcam or mobile camera. Quantify these facial expressions into 7 universal emotions and categorize them as positive and negative emotions.
Analyze specific Areas of Interest to capture various visual metrics.
Track eye gaze movements of users to know where they look and how long they look. Visualize the user's POV with heatmaps and gaze plots to track their attention and engagement levels.
Convert speech to text in real-time to transcript qualitative interviews
Take elements like tonality, acoustics, pauses, pitch and voice into consideration to measure the emotions hidden in speech. Quantify and categorize these emotions into positive, negative and neutral.
