Are you looking for a reliable consumer research platform and considering Suzy? Take a moment and explore Entropik and discover its unique features, technology, better insights and unbiased responses.
As a strong competitor to Suzy, Entropik provides 6X faster time to insights, conducting twice as much research in the same period, providing up to a 30% increase in marketing spend ROI.
This article will provide you with an introduction to Entropik, its features and technology, support, panel, use cases, pricing and comparison to Suzy, helping you make an informed decision on which platform best suits your market research needs.
What makes Entropik a good alternative consumer research platform?
Entropik is an ideal alternative to Suzy if you are looking for a faster, agile and more collaborative research platform which is logistically simplified and cost-effective and provides high-quality enriched insights.
Entropik is an AI-powered integrated market research platform that helps brands and agencies to provide pinpointed and actionable insights, comparative dashboards, and unbiased responses to brands and agencies. With access to over 60 million panel respondents across 120 countries, along with professional services, IT security, and privacy.
Entropik boasts an impressive track record, having tested over 70,000 consumer experiences, and 45,000 media experiences, and secured 17 global patents in Emotion AI technologies. With over 150 global brands and agencies as clients, analyzed over 7.8 million minutes of eye gaze, facial coding, and brainwave data, providing deeper insights into consumer behavior and emotions.
Suzy vs Entropik
Curious to see how Suzy and Entropik stack up against each other? Let's compare them side by side.
Established in 2016, Entropik is a leading company in the field of AI-powered integrated market research. Their portfolio includes 17 global patents in Multi-Modal Emotion AI technologies such as Facial Coding, Eye Tracking, and Voice AI. The company has won multiple awards and recognitions, including the 2018 Amazon AI Award, and is recognized by Gartner as one of India's 'Top 5 Cool Vendors in AI'.
Entropik is an all-in-one research platform that includes Quant, Qual, Behaviour Analytics, Video Interviews & Self Captures and features an integrated panel. It serves over 150 clients globally, including those in Telecom, BFSI, Media, CPG, FMCG, and Entertainment. Entropik is renowned as the second-largest global emotional benchmark repository and recently raised $25 million through a Series B funding round.
Suzy is a market research platform that provides businesses with real-time consumer insights. Founded in 2017, the company offers a small owned panel of American consumers for businesses to survey and has provided research services for large enterprise clients such as American Express, General Electric, and KPMG.
2. Top Features
Conduct live interviews
With Entropik's decode platform, you can engage in conversations with your customers through Decode Live, which provides instant transcripts with speaker identification. Additionally, you can generate surveys, share videos and images, and obtain real-time insights into the emotions of your customers.
Create a Unified Data Repository
Entropik's platform enables you to curate your research and customer conversations from various platforms into one dashboard, providing superior data visualization.
Collaborate across teams
Entropik's platform allows you to search through transcripts, create highlights, tag team members, manage tags, and create nested conversations for improved organization and management of your research and customer conversations.
Leverage Emotion AI
Entropik takes it to the next level by utilizing voice tonality, sentiment analysis, and facial coding to gain insights into the subconscious engagement of your customers.
Integrate across platforms
With Entropik, you can take advantage of more than 20 integrations, including popular tools such as Video Conferencing, Contact Centre, VoIP, Sales Enablement, CRM, FTP/SFTP Flat file, and product and design tools.
Equip your data with Enterprise Grade Security
Entropik adheres to various security and compliance standards, such as SOC 2 – Type 2, ISO 27001, GDPR, Single Sign-On, and Social Sign-On.
Entropik stands out with its ability to transcribe 58 languages with 95% accuracy, translate 138 languages, and provide summarization. Additionally, it offers unique features such as tags, highlights, and groups.
- Customizable surveys
- Monadic testing
- Competitive analysis
- Brand health monitoring
- Video and image support
- Expert support
3. Technology: World’s First Multi-Modal Emotion AI
- Single Face Emotion Recognition: Entropik's Single Face Emotion Recognition technology is capable of identifying the emotions of individuals in one-on-one sessions, such as video conferencing, in-depth interviews, and video calls.
- Multi Face Emotion Recognition: Entropik's Multi-Face Emotion Recognition technology is capable of identifying the emotions of multiple individuals simultaneously during group sessions, such as video conferencing, focus group discussions, and video calls.
- Recorded Video Emotion Analysis: Entropik's Recorded Video Emotion Analysis can recognize the emotions of people in various recorded videos such as ads, YouTube videos, TV shows, trailers, movies, and other similar media.
- Camera Based Capture: Entropik uses computer vision instead of infrared-based hardware eye trackers to capture eye-tracking data through webcams and smartphone cameras.
- Explicit Calibration: Entropik guarantees maximum accuracy in natural settings by calibrating before each capture with minimal instructions and no moderation.
- Mobile Eye Tracking: Entropik captures the attention and engagement levels of mobile users with over 95% accuracy in both controlled and uncontrolled environments.
- Reliable Transcriptions: Entropik's real-time speech-to-text conversion is over 95% accurate, making it a reliable tool for scaling up qualitative research.
- Emotion Recognition: Entropik uses AI, machine learning, and NLP to measure and quantify the emotions conveyed through voice tonalities and speech acoustics.
- Zero Hardware: Entropik can either use live audio from phone/video calls or uploaded recordings from normal laptop/mobile microphones, eliminating the need for any additional hardware.
Suzy uses advanced technology, including AI, NLP, and machine learning, combined with human intelligence to provide quick and reliable market research insights. It has a database of over one million pre-screened respondents, who can be targeted based on various factors. Suzy offers a variety of research methods, such as surveys, focus groups, and online communities, and provides customizable reports and dashboards for easy data visualization.
4. Use cases
- Media Testing
- Pack Testing
- Product Interviews
- Concept Testing
- Shelf Testing
- PoS Testing
- All Focus Group Discussions
- Brand Tracking
- New Product Research
- Content Testing
- Customer Experience
- All IDIs
- Concept testing
- Product development
- Shopper insights
- Consumer profiling
- Competitive analysis
Entropik's panel comprises over 1.5 million pre-screened participants who are selected based on their demographics, interests, and behavioral characteristics. These participants are ready to provide feedback and insights through various research methods, such as surveys, interviews, and focus groups. Entropik's panel ensures a diverse and representative sample for accurate and reliable research results.
Suzy has a consumer network called Crowdtap which consists of 50k active monthly verified respondents from the US. They offer incentives for users in the form of points that can be earned by answering questions and can be redeemed for gift cards, digital subscriptions, and donations to charities.
Entropik provides support through a dedicated customer success team to ensure smooth onboarding and adoption of its technology. The team offers training and assistance in setting up and running studies, as well as troubleshooting any issues that may arise. In addition, Entropik provides technical support through its online portal and offers resources such as user guides and FAQs to help users navigate its platform.
Suzy provides customer support through email and a support centre on their website. They also offer a live chat option during business hours. In addition, Suzy provides a specific amount of support hours per year based on the package selected by the user, and onboarding is a separate service that incurs an additional charge.
Entropik's pricing model includes no platform fee and is based on an annual commitment for research sessions that can last up to 60 minutes. Volume discounts are available based on the number of sessions purchased. Additional optional add-ons include Live Technical Support for, Moderators, and Discussion Guides. The pricing for the platform is pay-as-you-go and based on actual consumption.
Suzy does not have a fixed cost per response since they apply variable pricing according to the types of questions you want to utilize and the audiences you want to reach. Suzy's pricing structure caters to enterprises and the expenses go up based on the number of licenses required and the level of research assistance requested.
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