Halloween is just around the corner. In this series, we do a deep dive into the top Halloween Candy packs of 2022 to help you woo the customers of 2023!
Halloween has a special place in our hearts. Rooted in the ancient, pre-Christian Celtic festival of Samhain, it gained popularity mainly after World War II. More than costumes, carved pumpkins and spooky decor, Halloween is known for its treats and candies. Did you know Americans spend approximately $3.1 Billion on Halloween candy?
Retail brands customize their candy pack designs to attract customers, but with the neck-to-neck competition in this space, it becomes difficult to choose a pack design that will persuade shoppers to add the candy pack to their cart.
With Halloween knocking on our doors, it is time for you to seal the deal with your target shoppers. If you are betting on your Halloween packs, this article will help you understand what will work with the shoppers of 2023!
We did a roundup of the most successful Halloween Candy Packs post-COVID-19 to help you design the most visually appealing and engaging candy pack. If you are one of the brands mentioned here, learn which areas were hit or miss and how to optimize your new candy pack designs.
Part 1 of this series aims to
Candy Packs evaluated
Here is a quick summary of which pack designs performed well in this pack design test
Halloween is not a suburban tradition. Although its antecedents are obscure, traces can be found in early Roman Catholic holidays, medieval customs and ancient Celtic festivals.
During some Celtic Samhain celebrations, people dressed up in animal-skin costumes to stave off ghostly guests. Banquet tables were also set up, and food was laid out to appease unpleasant spirits.
Later, people started dressing up as ghosts, devils, and other evil creatures and engaging in tricks for food and drinks. Mumming, a tradition that dates back to the Middle Ages, is considered the forerunner of trick-or-treating.
Over the years, this tradition spread to England, where “soul cakes” were distributed by wealthy families to the poor in exchange for prayers for their dead family members. This practice was known as “souling” and was later prominent amongst children who would go door to door asking for gifts and food.
A similar tradition was observed in Scotland and Ireland, known as “guising”. But instead of praying for the dead, they would perform a “Trick” like singing, reciting poems, telling jokes, etc., before collecting their “Treat”.
The 1840s saw large-scale immigrants coming to America because of the Irish Potato Famine. They popularized Halloween in America and carried forward the old “souling” and “guising” traditions. But Halloween soon became more about pranks, vandalism and violence, ending abruptly because of World War II.
Once the war ended, Trick-or-Treating again gained prominence and has since been one of the most popular Halloween customs.
After World War II, sugar rationing stopped and candy makers started to promote their products as an easy-to-make alternative to homemade treats. So, trick-or-treaters started putting candy like Milky Way bars, Pixy Stix, and licorice in their bags.
However, following a 1974 event involving tainted candy and associated tales of razor blades discovered in Halloween apples, parents all throughout the United States experienced a surge of anxiety. Soon, the only choice left was to purchase commercial candy that was secure and sealed. Individually wrapped candies and secure non-food alternatives like toys or crayons are still distributed today.
Since Halloween is right around the corner, we want to equip you with actionable insights and a thorough understanding about what truly contributes towards the making of the most popular Halloween candy.
We tested the Top 6 Halloween Candy Packs of 2022, to decode the “why” behind their success. So, let’s get started!
These insights were collected after conducting a virtual shelf test containing all 6 Halloween Candy Packs. Here is a quick summary of the key metrics and
According to our Tech, Reese’s Peanut Butter Cups were the most bought item from the shelf. This conclusion was drawn after tracking participants' behavior using our patented Emotion AI technologies.
But, if you consider the stated survey responses given by the participants the most bought item should be Twix Cookies & Creme.
So we did a little digging to find the actual sales data for these Halloween Packs. We found that according to the 2022 data gathered by RetailMeNot, Reese’s Peanut Butter Cups were the most popular Halloween Candy that Americans purchased.
The difference in data results from personal bias. In consumer research, we often come across responses that are far from the truth. Similarly, there was a stark difference between what the participants wanted to do and what they did. This disparity in responses can impact your product performance by creating a domino effect of misleading insights. But you can supplement your surveys with AI to get bias-free, reliable and actionable insights!
To get in-depth insights about the most popular Halloween Candy pack, wait for the part-2 of this series!
What you can expect
Until then, if you want to try out virtual shelf testing yourself, contact us!