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The Battle of 2022: Who Understands Consumers Better?

February 23, 2023
10 min

2021 came to an end, and in the past two years, the research industry has scaled its tech adoption like never before. To pivot their new strategy to survive the uninvited impact of COVID-19, researchers have switched from traditional methods to online research – from having their focus group discussions on Zoom calls to adopting DIY platforms for a faster TAT.

In 2022, brands will continue to spend on tech and will utilize new research technologies that will be DIY and AI-assisted. Some of the technologies that will gain adoption in 2022 are social listening, online qualitative research, emotion AI, and behavioral research. Above all, emotion AI will gain more traction as it helps brands understand the unstated responses of its users – a critical component to winning the battle of 2022.

Watch this on-demand webinar where Lava Kumar, CPO, and co-founder of Entropik Tech, share an insightful discussion of the trends that drove the research industry in 2021 and the technologies that will drive 2022.

Key Takeaways

  • Future tech trends in research.
  • 3As of emotion AI: Accuracy, agility, and actionability.
  • Online-driven, end-to-end qual and quant consumer research.
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