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Entropik raises $25 million - Read More
Emotion-recognition startup Entropik raises $25M - Read More
Entropik's success story continues! - Read More

Add Agility and Accuracy to your Research Offerings

Get both Quantitative and Qualitative capabilities in AI-powered, integrated research platforms. Complete client projects in 1-2 weeks and stand out with unbiased human insights.

Trusted by decision makers at

End-to-End Research for Market Research Firms

Quantitative Research

  • Full survey module with 20+ question types

  • 60mn online panel across 120 countries

  • Industry benchmarks for comparison

Qualitative Research

  • In-depth interviews and focus group discussions

  • Highlights and tags of hour-long recordings

  • Instant and automatic transcripts with translation

Behavioral Research

  • Facial Coding to capture and quantify emotions

  • Eye Tracking to measure attention and engagement

  • Voice AI to make Qualitative research scalable

Quantitative Research

  • Full survey module with 20+ question types

  • 60mn online panel across 120 countries

  • Industry benchmarks for comparison

Qualitative Research

  • In-depth interviews and focus group discussions

  • Highlights and tags of hour-long recordings

  • Instant and automatic transcripts with translation

Behavioral Research

  • Facial Coding to capture and quantify emotions

  • Eye Tracking to measure attention and engagement

  • Voice AI to make Qualitative research scalable

Augmenting your
Primary Research

70,000+

media, digital and shopper experiences tested

60mn +

online panel spread across 120 countries

World's largest

repository of emotion benchmark data

The Entropik Advantage

Agility

Meet your client expectations with actionable insights within 1-2 weeks.

Accuracy

Eliminate bias at feedback level with true capture of human behavior.

Automation

Deliver more research projects with increased team collaboration.

In-depth Research with
Actionable Insights

Quantitative Insights

Visualization of survey results that can be downloaded with different data cuts using advanced filters.

Qualitative Insights

Short excerpts of hour long IDIs and FGDs with highlights, tags, transcriptions and full session summary.

Behavioral Insights

AI-powered metrics on emotions, attention, engagement and confidence levels of respondents.

Analytics Dashboard

All Quantitative, Qualitative and Behavioral insights in one integrated and collaborative dashboard.

Woman with curly hair standing with facial scan grid of human emotions with percentile value
Woman with curly hair standing with eye scanRange values from AI eye scaneye tracking heatmap image
Woman with curly hair standing with voice scan

Entropik’s AI Technologies

Get real time emotional reactions to ads, videos and other visual stimuli.

Capture facial expressions with the help of a webcam or mobile camera. Quantify these facial expressions into 7 universal emotions and categorize them as positive and negative emotions.

Analyze specific Areas of Interest to capture various visual metrics.

Track eye gaze movements of users to know where they look and how long they look. Visualize the user's POV with heatmaps and gaze plots to track their attention and engagement levels.

Convert speech to text in real-time to transcript Qualitative interviews

Take elements like tonality, acoustics, pauses, pitch and voice into consideration to measure the emotions hidden in speech. Quantify and categorize these emotions into positive, negative and neutral.

Entropik’s AI Technologies

Facial coding
Get real time emotional reactions to ads, videos and other visual stimuli.
Woman with curly hair standing with facial scan
Eye tracking
Analyze specific Areas of Interest to capture various visual metrics.
Woman with curly hair standing with eye scaneye tracking heatmap image
Voice AI
Convert speech to text in real-time to transcript Qualitative interviews
Woman with curly hair standing with voice scan
Case Study

A Leading Global Bank Leverage Emotion AI Tech To Lift Digital Conversion By 12%

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Blog

Continuous Product Discovery: 4 Reasons Why It Is Vital to Build Great Products

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Blog

A Guide to Concept Testing for UX

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Blog

Quantitative Research vs. Qualitative Research: Everything You Need to Know

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News & Media

Harry Potter Return to Hogwarts: An Entropik Study

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