Add Agility and Accuracy to your Research Offerings

Get both Quantitative and Qualitative capabilities in AI-powered, integrated research platforms. Complete client projects in 1-2 weeks and stand out with unbiased human insights.

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End-to-End Research for Market Research Firms

Quantitative Research

  • Full survey module with 20+ question types

  • 60mn online panel across 120 countries

  • Industry benchmarks for comparison

Qualitative Research

  • In-depth interviews and focus group discussions

  • Highlights and tags of hour-long recordings

  • Instant and automatic transcripts with translation

Behavioral Research

  • Facial Coding to capture and quantify emotions

  • Eye Tracking to measure attention and engagement

  • Voice AI to make Qualitative research scalable

Quantitative Research

  • Full survey module with 20+ question types

  • 60mn online panel across 120 countries

  • Industry benchmarks for comparison

Qualitative Research

  • In-depth interviews and focus group discussions

  • Highlights and tags of hour-long recordings

  • Instant and automatic transcripts with translation

Behavioral Research

  • Facial Coding to capture and quantify emotions

  • Eye Tracking to measure attention and engagement

  • Voice AI to make Qualitative research scalable

Augmenting your
Primary Research

70,000+

media, digital and shopper experiences tested

60mn +

online panel spread across 120 countries

World's largest

repository of emotion benchmark data

The Entropik Advantage

Agility

Meet your client expectations with actionable insights within 1-2 weeks.

Accuracy

Eliminate bias at feedback level with true capture of human behavior.

Automation

Deliver more research projects with increased team collaboration.

In-depth Research with
Actionable Insights

Quantitative Insights

Visualization of survey results that can be downloaded with different data cuts using advanced filters.

Qualitative Insights

Short excerpts of hour long IDIs and FGDs with highlights, tags, transcriptions and full session summary.

Behavioral Insights

AI-powered metrics on emotions, attention, engagement and confidence levels of respondents.

Analytics Dashboard

All Quantitative, Qualitative and Behavioral insights in one integrated and collaborative dashboard.

Entropik’s Insights AI

Get real time emotional reactions to ads, videos and other visual stimuli.

Capture facial expressions with the help of a webcam or mobile camera. Quantify these facial expressions into 7 universal emotions and categorize them as positive and negative emotions.

Analyze specific Areas of Interest to capture various visual metrics.

Track eye gaze movements of users to know where they look and how long they look. Visualize the user's POV with heatmaps and gaze plots to track their attention and engagement levels.

Convert speech to text in real-time to transcript qualitative interviews

Take elements like tonality, acoustics, pauses, pitch and voice into consideration to measure the emotions hidden in speech. Quantify and categorize these emotions into positive, negative and neutral.

Entropik’s AI Technologies

Facial coding
Get real time emotional reactions to ads, videos and other visual stimuli.
Eye tracking
Analyze specific Areas of Interest to capture various visual metrics.
Voice AI
Convert speech to text in real-time to transcript Qualitative interviews
Case Study

Entropik increase discoverability of elements on an e-commerce website

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Blog

Top Six Market Research Trends in 2024

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News & Media

Entropik Integrates ChatGPT into New Decode Qualitative Research Platform

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