Card Sorting
Conduct open, closed and hybrid card sorting to understand how users categorize and organize information.
DID
YOU
KNOW
Effective information architecture testing ensures intuitive user pathways, reducing confusion and boosting engagement on websites or apps.
Create stellar online user experiences
1
Improve user navigation
Test your website/app information architecture to ensure that users find what they’re looking for.
2
Optimize path to purchase
Test whether the paths users take to complete a mission are the same as the paths you set.
3
Integrate with ease
Seamlessly integrate with your favorite tracking tools to test your websites and apps with real users.
4
See what your users see
Identify what catches your users’ attention and what they ignore so you can create superior user journeys.
Deliver the right insights from your Web/App Testing
6x
reduction in
research TAT
52%
savings in customer development time
16%
decrease in
drop-off rates
Live Web/App Metrics
Facial Coding Metrics
- Attention = Visual Appeal (0-100)
- Engagement = Comprehension (0-100)
- +ve Emotions = Happiness, Surprise
- -ve Emotions = Anger, Fear, Sadness, Contempt
Eye Tracking Metrics
- Time to Discover = Area of Interest (AOI)
- Earned Attention = Focus Levels on AOI
- % People Watched = Out of Total Testers
- Exposure Time Duration = Time Spent on AOI
How to set up web/app testing
1
Create test
Use the card sorting or tree testing blocks to test existing/proposed information architectures.
2
Define tasks and surveys
Choose tasks or survey questions for screening, pre-survey and post-survey.
3
Add tester panel
Choose from our panel of 80 mn+ respondents or integrate your own panel and launch your project.
4
Analyze insights faster
Gather actionable insights as and when your testers complete their tasks through Insights AI.
Perform information architecture testing, and optimize site structure
UI/UX testing
Tree testing
Test how well users can find information within the existing hierarchy and identify any issues in navigation and usability.
Book a Demo
