Improve your website/app for a superior user experience

Constantly reviewing and upgrading your live app and website based on user feedback ensures that you minimize friction and maximize ease and functionality.

88% of online customers say they wouldn’t return to a website after having a bad user experience.

Create stellar online user experiences

Uncover usability issues

Test your live website/app continuously to facilitate a smooth user experience and avoid undesirable outcomes.

Test improvements constantly

Get real-time user feedback 6X faster so you can test and upgrade your user experience on your live app and website without losing precious time.

Integrate with ease

Seamlessly integrate with your favorite tracking tools to test your websites and apps with real users.

See what your users see

Identify what catches your users’ attention and what they ignore so you can create superior user journeys.

Deliver the right insights from your Web/App Testing


reduction in
research TAT


savings in customer acquisition cost


decrease in
drop-off rates

Live Web/App Metrics

Facial Coding Metrics
  • Attention = Visual Appeal (0-100)
  • Engagement = Comprehension (0-100)
  • +ve Emotions = Happiness, Surprise
  • -ve Emotions = Anger, Fear, Sadness, Contempt
Eye Tracking Metrics
  • Time to Discover = Area of Interest (AOI)
  • Earned Attention = Focus Levels on AOI
  • % People Watched = Out of Total Testers
  • Exposure Time Duration = Time Spent on AOI

How to set up web/app testing


Upload link

Add the live website URL or a link to the app to be tested.


Define tasks and surveys

Choose tasks or survey questions for screening, pre-survey and post-survey.


Add tester panel

Choose from our panel of 60 mn+ respondents or integrate your own panel and launch your project.


Analyze insights faster

Gather actionable insights as and when your testers complete their tasks.

Perform live web/app testing, at every stage

UI/UX testing
UI/UX testing

Test your website/app for individual (visual and textual) as well as broader (flow and navigation) aspects for their aesthetics and functionality.

A/B testing

Create user-centric experiences by testing different versions of your website and choosing the one that users prefer.

Path to purchase

Track user journeys to understand how users interact with your product and the hurdles they face while making a decision.

Goal completion

Measure your website’s ease of use and identify friction points that prevent your users from becoming customers.